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Area Sales Executive -(Beverages & FMCG Sales)

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Sales & Business Development

AI generated summary

  • You must have skills in customer service, secondary and primary sales, outlet enrollment, BTL execution, and general trade sales in the beverages and FMCG sector.
  • You will plan sales, support distributors, guide Customer Sales Officers, ensure outlet coverage, manage inventory, track sales performance, and report competition activities to drive revenue.

Requirements

  • Customer Service, Secondar Sales, Outlet Enrolment, BTL Execution, General Trade Sales, Primary Sales

Responsibilities

  • This role ensures that the products marketed under Reliance Consumer Products are sold to the retail outlets via distributors and super stockist
  • 1.1. Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • 1.2. Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • 1.3. Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • 1.4. Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • 1.5. Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • 1.6. Ensure CSOs conduct adequate merchandising in key outlets.
  • 1.7. Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • 1.8. Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • 1.9. Review CSO and Senior CSO on a regular basis and improve their sales pitch
  • 1.10. Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue

FAQs

What is the main responsibility of the Area Sales Executive?

The main responsibility of the Area Sales Executive is to ensure that products marketed under Reliance Consumer Products are sold to retail outlets via distributors and super stockists.

What skills are required for the Area Sales Executive role?

The required skills include Customer Service, Secondary Sales, Outlet Enrolment, BTL Execution, General Trade Sales, and Primary Sales.

Will I assist with sales planning in this role?

Yes, the Area Sales Executive will assist the ASM in sales planning, including beat plans and new merchant openings.

What are the daily responsibilities for Customer Sales Officers (CSOs)?

The Area Sales Executive ensures adherence to monthly and daily planning for CSOs regarding outlet coverage and product sales.

How do I support distributors in this role?

You will support distributors by guiding them through processes to realize their interests, manage ROI, and ensure claim settlement.

Is reporting a part of the job?

Yes, you will report competition activities and geographical performance to the Area Sales Manager monthly.

How will I interact with Customer Sales Officers?

You will ensure CSOs attend daily gate meetings, conduct adequate merchandising in key outlets, and guide them through joint fieldwork to enhance their sales pitch.

What does inventory management entail?

You will manage inventory levels distributed by Super Stockists, Distributors, and retail outlets.

Will I provide reports on sales performance?

Yes, you will track daily sales and provide reports to MIS Executives and Area Sales Managers.

What is expected regarding the training of CSOs?

You are responsible for reviewing CSO performance regularly and improving their sales pitch to ensure they understand the Schemes and Trade Marketing plan.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.