FAQs
What is the main responsibility of the Area Sales Executive?
The main responsibility of the Area Sales Executive is to ensure that products marketed under Reliance Consumer Products are sold to retail outlets via distributors and super stockists.
What skills are required for the Area Sales Executive role?
The required skills include Customer Service, Secondary Sales, Outlet Enrolment, BTL Execution, General Trade Sales, and Primary Sales.
Will I assist with sales planning in this role?
Yes, the Area Sales Executive will assist the ASM in sales planning, including beat plans and new merchant openings.
What are the daily responsibilities for Customer Sales Officers (CSOs)?
The Area Sales Executive ensures adherence to monthly and daily planning for CSOs regarding outlet coverage and product sales.
How do I support distributors in this role?
You will support distributors by guiding them through processes to realize their interests, manage ROI, and ensure claim settlement.
Is reporting a part of the job?
Yes, you will report competition activities and geographical performance to the Area Sales Manager monthly.
How will I interact with Customer Sales Officers?
You will ensure CSOs attend daily gate meetings, conduct adequate merchandising in key outlets, and guide them through joint fieldwork to enhance their sales pitch.
What does inventory management entail?
You will manage inventory levels distributed by Super Stockists, Distributors, and retail outlets.
Will I provide reports on sales performance?
Yes, you will track daily sales and provide reports to MIS Executives and Area Sales Managers.
What is expected regarding the training of CSOs?
You are responsible for reviewing CSO performance regularly and improving their sales pitch to ensure they understand the Schemes and Trade Marketing plan.