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Area Sales Executive -(Beverages & FMCG Sales)

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Sales & Business Development
  • Hyderabad, +1

AI generated summary

  • You must possess skills in customer service, secondary and primary sales, outlet enrolment, BTL execution, and trade marketing. Experience guiding sales teams and managing inventory is essential.
  • You will assist in sales planning, manage CSOs and inventory, report competition activity, ensure adherence to targets and merchandising, and improve sales pitches for optimal results.

Requirements

  • Customer Service, Secondar Sales, Outlet Enrolment, BTL Execution, General Trade Sales, Primary Sales,
  • 1.1. Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • 1.2. Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • 1.3. Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • 1.4. Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • 1.5. Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • 1.6. Ensure CSOs conduct adequate merchandising in key outlets.
  • 1.7. Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • 1.8. Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • 1.9. Review CSO and Senior CSO on a regular basis and improve their sales pitch
  • 1.10. Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue

Responsibilities

  • 1.1. Assist ASM in sales planning, including beat plans, new merchant opening, and sub-dealer appointment, while ensuring execution of top merchant management and loyalty programs.
  • 1.2. Ensure adherence to monthly and daily planning for Customer Sales Officers regarding outlet coverage and product sales.
  • 1.3. Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of CSOs for optimal results.
  • 1.4. Report competition activities and geographical performance monthly to the Area Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • 1.5. Ensure CSOs attend daily gate meetings to convey daily priorities and guide them through joint fieldwork to enhance sales pitch.
  • 1.6. Ensure CSOs conduct adequate merchandising in key outlets.
  • 1.7. Manage inventory levels of distributed by Super Stockist, Distributors, and retail outlets.
  • 1.8. Ensure CSOs adhere to beat plans, achieve daily sales targets, and track daily sales, providing reports to MIS Executives/Area Sales Managers.
  • 1.9. Review CSO and Senior CSO on a regular basis and improve their sales pitch.
  • 1.10. Ensures the Schemes and Trade Marketing plan are understood by CSOs to ensure sales revenue.

FAQs

What are the primary responsibilities of an Area Sales Executive in this role?

The primary responsibilities include assisting in sales planning, ensuring adherence to daily planning for Customer Sales Officers, supporting distributors, reporting on competition activities, managing inventory levels, and guiding CSOs in their sales efforts.

Is prior experience in FMCG sales necessary for this position?

Yes, prior experience in FMCG and beverages sales is highly recommended as the role requires specific knowledge and skills related to the industry.

Will I be required to manage a team?

Yes, you will be required to guide and manage a team of Customer Sales Officers (CSOs) to achieve optimal sales results.

How often will I need to report competition activities and geographical performance?

You will need to report competition activities and geographical performance on a monthly basis to the Area Sales Manager.

What kind of training or support will be provided for new hires?

New hires will receive training on sales strategies, company products, and the execution of schemes and trade marketing plans to ensure understanding and effective implementation.

Will I need to conduct fieldwork as part of this role?

Yes, you will be involved in joint fieldwork to enhance sales pitches along with CSOs.

What tools or systems will be used for tracking sales targets and inventory levels?

You will use various sales tracking and reporting tools in collaboration with MIS Executives and Area Sales Managers to monitor sales targets and manage inventory levels.

Is it important to have knowledge of trade marketing plans?

Yes, understanding and implementing trade marketing plans is crucial for ensuring sales revenue and guiding the sales team.

Are there specific performance metrics to meet in this role?

Yes, you will need to achieve daily and monthly sales targets and ensure that CSOs adhere to planned beat schedules.

What is the process for ensuring claim settlements with distributors?

You will assist distributors by guiding them through processes that help realize their interests and manage ROI, which includes ensuring timely claim settlements.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.