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Area Sales Manager (Beverages -GT Sales)

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Reliance Retail

8d ago

  • Job
    Full-time
    Senior & Expert Level
  • Sales & Business Development
    People, HR & Administration
  • Jodhpur

AI generated summary

  • You must have expertise in sales strategy, market analysis, team leadership, product knowledge, customer service, primary sales, distribution management, and general trade sales.
  • You will achieve sales targets, manage distributors, support ASEs, conduct joint fieldwork, oversee inventory, mentor team members, and strategize for market expansion in your territory.

Requirements

  • Sales Strategy
  • Market Analysis
  • Team Leadership
  • Product Knowledge
  • Customer Service
  • Primary Sales
  • Distribution Management
  • General Trade Sales

Responsibilities

  • This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the SBU and the category they would be responsible for -
  • Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASEs for optimal results.
  • Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.
  • Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points.
  • Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.
  • Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.
  • Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.
  • Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.
  • Conduct quarterly reviews with the team and mentor potential members for career advancement.
  • Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.
  • Formulate business plans for assigned areas to optimize top-line growth.

FAQs

What is the primary responsibility of the Area Sales Manager in this role?

The primary responsibility is to ensure the achievement of primary and secondary sales targets for the assigned territory and manage General Trade operations for the specified SBU and category.

What skills are essential for the Area Sales Manager position?

Essential skills include Sales Strategy, Market Analysis, Team Leadership, Product Knowledge, Customer Service, Primary Sales, Distribution Management, and General Trade Sales.

How does the Area Sales Manager support distributors?

The Area Sales Manager supports distributors by guiding them through processes to achieve their interests, managing ROI, ensuring claim settlement, and providing support to the ASEs for optimal results.

What role does the Area Sales Manager have in team management?

The Area Sales Manager is responsible for guiding a team of ASEs, conducting regular performance reviews, training, hiring the right talent, and mentoring potential team members for career advancement.

How frequently does the Area Sales Manager report on competition activities?

The Area Sales Manager reports on competition activities and geographical performance on a monthly basis.

What is the approach to managing sales teams in the field?

The Area Sales Manager works from the market daily with Sales Executives and Sales Officers to drive secondary sales, conducts joint fieldwork with ASEs, and facilitates daily gate meetings to ensure alignment on priorities.

How important is inventory management in this role?

Inventory management is crucial; the Area Sales Manager is responsible for managing inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.

What strategies are used to improve product reach?

The Area Sales Manager prepares Go to Market strategies, including sales planning, beat plans, new merchant openings, and sub-dealer appointments to enhance product footprint and increase outlet reach.

How does the Area Sales Manager ensure team development?

The Area Sales Manager conducts quarterly reviews with the team, focuses on effective sales training programs, and mentors potential members for career advancement.

Is there a focus on market analysis in this role?

Yes, market analysis is a key responsibility to inform sales strategies and business plans for the assigned areas to optimize top-line growth.

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Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.