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Area Sales Manager (Beverages -GT Sales)

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Sales & Business Development
  • Jodhpur

AI generated summary

  • You need expertise in sales strategy, market analysis, team leadership, product knowledge, customer service, primary sales, distribution management, and general trade sales.
  • You will drive sales targets, manage teams, support distributors, conduct joint fieldwork, review performance, mentor staff, and develop strategies to expand market reach.

Requirements

  • Sales Strategy
  • Market Analysis
  • Team Leadership
  • Product Knowledge
  • Customer Service
  • Primary Sales
  • Distribution Management
  • General Trade Sales

Responsibilities

  • This role ensures the primary and secondary target achievement of the products marketed under RCPL for the assigned territory. Handle General Trade for the SBU and the category they would be responsible for -
  • Facilitate appointment of super stockist, distributors, and wholesale/retail traders via ASEs.
  • Support distributors with processes to realize their interests, manage ROI, and ensure claim settlement, while guiding a team of ASEs for optimal results.
  • Report competition activities and geographical performance monthly to the Sales Manager, ensuring the implementation of schemes and trade marketing plans in the assigned geography.
  • Facilitate daily gate meetings for CSO and ASEs to convey priorities and guide them through joint fieldwork to enhance sales pitch.
  • Work from the Market on daily basis with the Sales Executives and Sales officers to drive secondary sales at the Retailer points.
  • Conduct joint fieldwork with ASEs to improve sales performance and ensure proper merchandising.
  • Manage inventory levels and sales targets for ASEs, providing comprehensive reports to stakeholders.
  • Review ASE performance regularly, ensuring understanding of schemes and trade marketing plans.
  • Focus on hiring the right talent at ASE and CSO level and cascade sales training programs effectively.
  • Conduct quarterly reviews with the team and mentor potential members for career advancement.
  • Prepare Go to Market strategy to improve the product footprint and increase outlet reach by proper sales planning including beat plans, new merchant opening, and sub-dealer appointment.
  • Formulate business plans for assigned areas to optimize top-line growth.

FAQs

What are the primary responsibilities of the Area Sales Manager?

The primary responsibilities include achieving primary and secondary targets, managing General Trade for the assigned territory, facilitating the appointment of distributors, supporting distributors' processes, and reporting competition activities.

What skills are required for this role?

The required skills include Sales Strategy, Market Analysis, Team Leadership, Product Knowledge, Customer Service, Primary Sales, Distribution Management, and General Trade Sales.

What is the importance of joint fieldwork in this role?

Joint fieldwork is essential for improving sales performance, enhancing sales pitches, ensuring proper merchandising, and fostering collaboration with Sales Executives and Officers.

How does the Area Sales Manager support their team?

The Area Sales Manager supports their team by guiding them through processes, conducting training programs, providing performance reviews, and mentoring members for career advancement.

What is the frequency of performance reviews for the team?

Performance reviews for the team are conducted regularly, with a focus on understanding schemes and trade marketing plans.

Will I be involved in the hiring process?

Yes, the Area Sales Manager is focused on hiring the right talent at the ASE and CSO level.

What strategies are implemented to increase outlet reach?

Strategies include preparing a Go to Market strategy, effective sales planning, creating beat plans, and appointing new merchants and sub-dealers.

How often are quarterly reviews conducted?

Quarterly reviews are conducted with the team to assess performance and mentor potential members for career advancement.

Is experience in the beverage industry required for this position?

While not explicitly stated, experience in the beverage industry may be beneficial due to the product knowledge required.

How will the Area Sales Manager report on competition activities?

The Area Sales Manager is responsible for reporting competition activities and geographical performance to the Sales Manager on a monthly basis.

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.