FAQs
What are the primary responsibilities of the Area Sales Manager?
The primary responsibilities include achieving primary and secondary targets, managing General Trade for the assigned territory, facilitating the appointment of distributors, supporting distributors' processes, and reporting competition activities.
What skills are required for this role?
The required skills include Sales Strategy, Market Analysis, Team Leadership, Product Knowledge, Customer Service, Primary Sales, Distribution Management, and General Trade Sales.
What is the importance of joint fieldwork in this role?
Joint fieldwork is essential for improving sales performance, enhancing sales pitches, ensuring proper merchandising, and fostering collaboration with Sales Executives and Officers.
How does the Area Sales Manager support their team?
The Area Sales Manager supports their team by guiding them through processes, conducting training programs, providing performance reviews, and mentoring members for career advancement.
What is the frequency of performance reviews for the team?
Performance reviews for the team are conducted regularly, with a focus on understanding schemes and trade marketing plans.
Will I be involved in the hiring process?
Yes, the Area Sales Manager is focused on hiring the right talent at the ASE and CSO level.
What strategies are implemented to increase outlet reach?
Strategies include preparing a Go to Market strategy, effective sales planning, creating beat plans, and appointing new merchants and sub-dealers.
How often are quarterly reviews conducted?
Quarterly reviews are conducted with the team to assess performance and mentor potential members for career advancement.
Is experience in the beverage industry required for this position?
While not explicitly stated, experience in the beverage industry may be beneficial due to the product knowledge required.
How will the Area Sales Manager report on competition activities?
The Area Sales Manager is responsible for reporting competition activities and geographical performance to the Sales Manager on a monthly basis.