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Assistant, Digital Trading

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Ralph Lauren

Jul 13, 2024

Applications are closed

  • Job
    Full-time
    Junior Level
  • Hospitality & Retail
  • London

Requirements

  • This role is ideal for someone early in their ecommerce career, who enjoys the technical aspect and would love to work in an exciting, global brand.
  • 1+ full strategic cycle of experience (can be from an internship)
  • Passion to work in a luxury fashion brand
  • Strong Excel skills (Pivot & Vlookup) to manipulate big data sets
  • Strong communication skills, both written and verbal
  • Good understanding of web tools (Salesforce Excel, Adobe Analytics and Content Square is a plus)
  • Highly organized with a sharp eye for detail
  • A willingness to get stuck in and learn
  • Data driven. Strong analytical and numerical skills.
  • Demonstrated aptitude for technology, including understanding product data flows and e-commerce software
  • Positive, “can-do” attitude
  • Willingness to be flexible and pivot across multiple tasks and priorities as necessary
  • Proactive and shows initiative for needed improvements and problem solving
  • Team orientated and willing to work as part of a collective.
  • An entrepreneurial and progression-hungry mindset

Responsibilities

  • Visual Merchandising:
  • Action product sequencing within categories across all pages to drive UPT and CVR
  • Ensure customer experiences is seamless throughout the funnel by consistently performing checks of product pages, category pages, cross-sells, search keywords, navigational elements and more
  • Maintain and optimize product attribution for the product assortment
  • Ensure products have the required data and imagery to launch on time, working to resolve any issues as quickly as possible
  • Conduct daily site walks including data analysis and site optimisation
  • Analyse best sellers and stock levels in reaction to trade performance and upcoming promotional activity to optimise online sales
  • Execute site navigation, customer journey and product placement devised within Visual Merch plan or instructed by senior team members and strategy seasonal insights
  • Analysis and Reporting :
  • Prepare and present weekly and ad hoc trading performance to the team, identifying any actions leveraging reporting tools such as Adobe Analytics, Edited and Content Square and reviewing key insights vs WoW & YoY
  • Support and update the trade calendar in accordance with regional trading events and product launches
  • Proactively work with the DTC merchandising teams to ensure stock opportunities are maximised for the Digital Channel. Feedback any relevant key product trends, risks and opportunities to our buying and merchandising team as well as wider trade team
  • Monitor onsite performance of site storefronts and report and analyse the key onsite metrics across conversion, funnel, click through rate and page performance. Assist with the sequencing for categories across all pages to drive UPT and CVR
  • Collaborate with all relevant marketing stakeholders to provide insights to optimise SEO and gain a basic understanding of SEO impact on site
  • Seasonal, Promotional and Campaign:
  • Support Manager in curation of seasonal playbooks, leveraging seasonal buy sheets and assortment strategy to inform the on-site execution plan
  • Attend all virtual line openings to gain knowledge of your divisional seasonal buys in order to inform and support your lead with strategic planning
  • During in-season trading, execute the on-site visual merchandising strategy and optimise navigation journey ensuring seasonally relevant & captures key category trends
  • Work closely with content team to advice on linking strategy for upcoming content plans and taking part in all UAT activities for refreshes
  • Support Manager in promotional planning and execution across UAT activities & merchandising optimisation and carry out regular reviews of competitor activity
  • Conduct comprehensive post-event and promotion analysis, identifying successes and areas for improvement

FAQs

What is the primary role of the Assistant, Digital Trading at Ralph Lauren?

The primary role of the Assistant, Digital Trading is to support the team in ensuring the online visual appeal of the website is executed and maintained to a luxury standard. This includes managing the product merchandising plan and enhancing the customer journey by monitoring and optimizing the site.

What qualifications or experience are required for this role?

The role is ideal for someone early in their eCommerce career, with at least one complete strategic cycle of experience (including internships). Candidates should possess strong Excel skills, effective communication abilities, and a passion for working in a luxury fashion brand.

What tools and software should candidates be familiar with?

Candidates should have a good understanding of web tools such as Salesforce Excel, Adobe Analytics, and Content Square. Strong Excel skills, particularly with Pivot Tables and VLOOKUP, are essential for manipulating large data sets.

What are the key responsibilities related to visual merchandising in this role?

Key responsibilities include actioning product sequencing, ensuring seamless customer experiences, maintaining product attribution, conducting daily site walks, analyzing best sellers and stock levels, and executing the visual merchandising strategy.

How does this role contribute to trade performance reporting?

The Assistant will prepare and present weekly and ad hoc trading performance reports, utilizing tools like Adobe Analytics and Content Square. They will monitor onsite performance metrics and collaborate with merchandising teams to maximize stock opportunities.

What skills are emphasized for success in this position?

Essential skills include strong analytical and numerical abilities, organizational skills with attention to detail, adaptability to prioritize multiple tasks, proactive problem-solving, and a team-oriented attitude.

Is there a focus on collaboration with other teams in this role?

Yes, the Assistant will work collaboratively with various teams, including DTC merchandising, marketing stakeholders, and the content team, to ensure cohesive execution of merchandising strategies and optimize site performance.

What personal qualities are recommended for candidates applying to this role?

Candidates should have a positive, "can-do" attitude, a willingness to learn, be flexible and adaptable, and display an entrepreneurial spirit with a hunger for professional growth.

Where is this job located?

This position is located in London, United Kingdom.

How does this role fit into the overall mission of Ralph Lauren?

The Assistant, Digital Trading plays a crucial role in enhancing the online presence and customer experience of Ralph Lauren's luxury products, aligning with the company's commitment to design, quality, and brand recognition in the global market.

What kind of work environment can a candidate expect at Ralph Lauren?

Candidates can expect a dynamic and inclusive work environment that fosters collaboration, encourages diverse perspectives, and emphasizes a culture of belonging and fairness.

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.

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