FAQs
What is the main purpose of the Assistant Manager, Performance Marketing position?
The main purpose of the position is to lead the development and implementation of performance media activations and campaign management, while also handling budget, forecasting, marketing analytics, and reporting.
What qualifications are required for this role?
A Bachelor’s degree is required, preferably in marketing, consumer behavior, or analytics, along with a minimum of 3-5 years of full-time work experience in performance marketing and analytics.
What performance marketing channels should the candidate be familiar with?
The candidate should have a deep understanding of performance marketing channels including paid search, paid social, remarketing, display, programmatic, and organic search.
Is experience in the luxury or retail industry preferred for this role?
Yes, experience within the luxury or retail industry is a plus for this position.
What skills are emphasized for candidates applying for this position?
Candidates should possess meticulous attention to detail, excellent time management, strong interpersonal, writing, and presentation skills, and the ability to multi-task in a quickly changing environment.
What tools and software should candidates be familiar with?
Candidates should have strong computer skills in Microsoft Office applications, particularly Excel, and should be familiar with web measurement technologies such as Google Analytics/GA4, Salesforce, and Looker.
Will the Assistant Manager work with media agencies and partners?
Yes, the Assistant Manager will develop working relationships with media agencies and strengthen relationships with key media partners.
What type of budget management responsibilities will this role entail?
The role involves managing the full Media & Digital Budget, aligning with team members, supporting forecasting online performance, processing invoices, and maintaining internal campaign spend documents.
What kind of benefits does the company offer?
The company offers a comprehensive benefits program including medical, dental, and vision programs, wellness reimbursement, paid time off, and income protection solutions like life insurance and a 401(k) with employer match.
What is the expected salary range for this position?
The expected salary range for the Assistant Manager, Performance Marketing position is $75,000 to $85,000, with salary negotiable based on relevant skills and experience.