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Assistant Social Media / Content Creator Manager

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Dubai

AI generated summary

  • You need a bachelor's in marketing or related field, 2+ years in social media and content creation, graphic design skills, knowledge of Dubai B&F trends, and experience with paid campaigns.
  • You will create and manage social media content, engage with audiences, track performance, collaborate with teams, and coordinate campaigns to enhance brand presence and community loyalty.

Requirements

  • Bachelor's degree in marketing, Communications, Digital Media, or a related field.
  • Minimum 2 years’ experience in social media management, content creation, or digital marketing, preferably in hospitality or B&F industries.
  • Proficiency in graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
  • Knowledge of the Dubai B&F scene and trends.
  • Experience managing paid social media campaigns and analyzing performance metrics.

Responsibilities

  • Develop and execute creative social media strategies for W Dubai – The Palm and its B&F outlets, ensuring alignment with business goals and brand identity.
  • Collaborate with graphic designers and videographers to create visually stunning and engaging content, including posts, stories and reels.
  • Plan and execute comprehensive social media calendars for campaigns, promotions, and activations.
  • Attend events and activations to capture live content, creating real-time engagement opportunities.
  • Oversee daily operations of social media accounts, including scheduling, posting, and engaging with audiences across platforms such as Instagram and Facebook.
  • Actively monitor and respond to comments, direct messages, and reviews, maintaining a consistent on-brand tone of voice.
  • Build relationships with followers and encourage user-generated content to foster a loyal online community.
  • Track and analyze social media performance metrics, creating detailed reports to measure campaign effectiveness and provide actionable insights.
  • Use data-driven approaches to optimize future strategies and improve ROI.
  • Conduct regular benchmarking to analyze competitors’ social media strategies and identify innovative practices.
  • Stay updated on social media trends, platform updates, and viral content to keep W Dubai – The Palm’s digital presence fresh and relevant.
  • Plan, execute, and manage paid social media campaigns, ensuring they align with marketing objectives and reach target audiences effectively.
  • Collaborate with the Director of Marketing & Communications to allocate budgets, set KPIs, and deliver measurable results from paid promotions.
  • Partner with in-house teams, including F&B, events, and marketing, to align social media efforts with broader marketing goals.
  • Liaise with external agencies, photographers, and influencers to enhance content quality and campaign reach.
  • Assist in coordinating PR activities and managing visual assets, including photos and videos, for digital and promotional use.
  • Oversee the organization of brand-aligned photo shoots for B&F and lifestyle promotions.

FAQs

What is the job title for this position?

The job title is Assistant Social Media / Content Creator Manager.

Where is this position located?

This position is located at W Dubai - The Palm, West Crescent, Dubai, United Arab Emirates.

Who does the Assistant Social Media Manager report to?

The Assistant Social Media Manager reports to the Director of Marketing & Communications.

What are the main responsibilities of the Assistant Social Media Manager?

The main responsibilities include developing social media strategies, content creation, managing social media accounts, analyzing performance metrics, and collaborating with internal and external teams.

What qualifications are required for this role?

A Bachelor's degree in marketing, communications, digital media, or a related field, along with a minimum of 2 years’ experience in social media management or digital marketing, preferably in hospitality or B&F industries.

What skills are preferred for this position?

Preferred skills include proficiency in graphic design and video editing tools, knowledge of the Dubai B&F scene and trends, and experience in managing paid social media campaigns.

Is the Assistant Social Media Manager responsible for paid social media campaigns?

Yes, the Assistant Social Media Manager is responsible for planning, executing, and managing paid social media campaigns.

What personal qualities are sought in a candidate?

Candidates should be creative, outgoing, confident, possess strong writing and editing skills, and have a keen eye for aesthetics and design.

Does this role require collaboration with other teams?

Yes, the Assistant Social Media Manager will collaborate with in-house teams and liaise with external agencies, photographers, and influencers.

What is the work schedule for this position?

The position is full-time.

Is experience in the hospitality industry necessary for this role?

While not strictly necessary, experience in the hospitality or B&F industries is preferred.

What competencies are emphasized for management in this role?

Emphasized competencies include adaptability, communication, problem solving, building and contributing to teams, and driving for results.

What is the company’s stance on diversity and inclusion?

The company is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture, with non-discrimination on any protected basis.

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.