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Assistant Store Manager



5d ago

  • Job
    Mid & Senior Level
  • Hospitality & Retail
  • Oxford


  • Previous experience in an assistant managers role, or similar, and to be able to deputise for the store manager in their absence.
  • Strong selling and customer service skills
  • Great communication and interpersonal skills
  • An understanding of KPI’s and an ability to drive performance
  • Experience in recruitment and performance reviews
  • Experience in managing workflow schedules
  • An ability to manage, organise and motivate your colleagues on a day to day basis
  • An ability to train others and engage them in all aspects of being part of a busy store team
  • An ability to encourage and coach your colleagues to achieve their own potential
  • Existing knowledge of Lakeland and our products
  • A positive attitude to change and development
  • Intermediate IT skills (eg word and excel)


  • As an assistant store manager in our retail stores you will support the store manager in leading and managing an engaged team of colleagues
  • You will coach, develop and inspire the store team to deliver extraordinary customer service and realise their full potential. You will work with the store manager to drive standards, build capability and accountability and create a great place to work. You will lead by example and exhibit the Lakeland essence, values and behaviours. You will be passionate about our products and delivering best in class customer service.

Retail & Consumer Goods

Mission & Purpose

As one of the UK's home shopping pioneers, with over 50 years of experience under our belts, Lakeland offers an unrivalled collection of creative kitchenware, practical time and effort saving ideas for the home, and inspiring gifts from all over the world. Our Buyers search for innovative products that make life easier, before putting them through a rigorous selection and testing process to ensure they meet our exacting standards. From everyday utensils and preserving essentials, to never-seen-before cookware and chore-busting ideas, if they've made it into our range, you can be sure they'll be long-lasting and offer great value for money. We’re so confident of this that every item we sell is backed by our 3-year guarantee – if you’re not delighted with your purchase or our service, please tell us so we can put it right. It's this dedication to superb service that has gained us such a loyal customer following over the years. Founded in the early 60s, we're still a family-owned business with the same strong values of quality and customer care now as when we first started. From selling plastic bags for home freezing from the Rayner family garage in Windermere, to over 4000 kitchen and home products today, Lakeland has grown to the extent that we now send out thousands of parcels a day from our Kendal despatch centre, and we have stores nationwide, stretching from Aberdeen to Truro, with more in the pipeline. If you visit any of our stores you can be assured of a warm welcome, and when you call our friendly team in Windermere, you'll always receive good advice and excellent service – our Customer Service team know the products inside out. We really hope you enjoy shopping with us and that you'll love our products as much as we do.