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Associate Brand Manager, BCC

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Kimberly-Clark

Sep 25, 2024

  • Job
    Full-time
    Junior Level
  • Marketing
    Business, Operations & Strategy
  • Mississauga
  • Quick Apply

AI generated summary

  • You need a Bachelor's in Business or Marketing, 1+ years in CPG marketing, strong analytical and communication skills, digital marketing experience, and the ability to lead projects and collaborate effectively.
  • You will drive brand objectives, execute marketing plans, manage budgets, analyze market trends, lead new launches, and collaborate with teams to optimize performance and ROI.

Requirements

  • Bachelors degree in Business or related field
  • 1+ years of prior Marketing or relevant co-op experience, ideally in CPG
  • Entrepreneurial, can-do attitude to find ways to break down growth barriers
  • Demonstrated positive energy to effectively represent Brand internally & externally
  • Passionate about driving Brand growth by better meeting consumer needs
  • Ability to work independently and complete projects within required timeframes
  • Strong analytical acumen with strong collaboration, communication, and presentation skills
  • Strong knowledge and demonstrated use of advanced PC based applications (Windows, Word, Excel, PowerPoint)
  • Ability to travel 10-15%
  • Undergraduate/Graduate Degree in Marketing or MBA
  • Able to work in a matrix organization driving collaboration across functions, geographies & businesses
  • Project leadership (medium to large-scaled projects)
  • Strong Digital, Social or eCommerce Marketing execution experience
  • Leading/developing self and coaching other employees
  • Demonstrated ability to drive insights and action from data analysis
  • Knowledge and demonstrated use of data access tools (Nielsen Market track)
  • Supporting complex business negotiations

Responsibilities

  • Drive delivery of Brand business objectives including net sales, operating profit, gross margin & market share
  • Support development and execution of 3-year Brand operating plan, commercial programs, and annual plan delivery
  • Collaborate with Sales Strategy, Customer teams and Field Reps. to develop and execute Shopper Marketing plans
  • Lead consumer promo + digital, social and search ecosystem through development and execution of annual plans
  • Support Advertising post-program analysis to adjust investment strategies and optimize ROI on dollars spent as necessary to ensure business objectives are delivered + identify areas for continuous improvement
  • Serve as one of the key contacts for all internal and external (Advertising Agency + vendor) relationships
  • Effectively manage A&CP, Shopper Marketing and Trade budgets
  • Support appropriate market analysis/research to understand customer needs and trends in the market
  • Analyze and create reports ongoing to understand competitive landscape, segment potential, profitability + drivers to track progress against business objectives and drive necessary actions to deliver on targets
  • Project lead for new launches, pricing, and SKU portfolio management

FAQs

What is the main purpose of the Associate Brand Manager role?

The primary purpose of the Associate Brand Manager role is to deliver in-year business objectives for Infant Care & Child Care brands, support marketing mix execution, and drive brand awareness and product demand.

What brands will the Associate Brand Manager be working with?

The Associate Brand Manager will focus on Infant Care and Child Care brands, specifically Huggies, Pull-Ups, and Goodnites.

What qualifications are required for this role?

A Bachelor's degree in Business or a related field is required, along with 1+ years of prior marketing or relevant co-op experience, ideally in the Consumer Packaged Goods (CPG) sector.

Is prior experience in digital or social marketing relevant for this position?

Yes, strong digital, social, or eCommerce marketing execution experience is preferred for this role.

Will the Associate Brand Manager need to travel?

Yes, the role requires the ability to travel 10-15% of the time.

What type of work environment does this position offer?

The position offers a hybrid work environment, allowing flexibility in work arrangements.

What type of budget management is expected in this role?

The Associate Brand Manager is expected to effectively manage A&CP, Shopper Marketing, and Trade budgets.

What are the opportunities for professional development at Kimberly-Clark?

Kimberly-Clark is dedicated to career development, offering employees the chance to grow and develop their skills in a supportive environment.

How does Kimberly-Clark incorporate diversity and inclusion in its hiring process?

Kimberly-Clark actively seeks to build a diverse workforce that reflects the experiences of its consumers and is committed to being an inclusive organization.

What type of analysis will the Associate Brand Manager be responsible for?

The Associate Brand Manager will be responsible for analyzing market research, competitive landscapes, and consumer trends to track progress against business objectives and drive necessary actions.

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Kimberly-Clark

Creating Better Care for a Better World

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

As a Kimberly-Clark employee, you have an opportunity to impact billions of lives through the products we make, the workplaces we create and the communities we serve. The proof is in our purpose – Here, we are creating Better Care for a Better World and it starts with YOU! Learn more about us and see what inspires you, careersatkc.com.  Through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands, at Kimberly-Clark you and your purpose are in the driver seat of your career.  Huggies®. Kleenex®. Andrex®. Scott®. Kotex®. Poise®. Depend®. The proof is in our products – For 150 years, our brands have been brought to market by a team of purpose-led innovators dedicated to creating Better Care for a Better World. And it takes the right people—in the right jobs and the right place—to make that happen. Join our 45,000+ employees who are changing the world for the better and generously giving back to communities and causes around the globe.  Better Care for a Better World starts by taking care of you and giving you what you need to succeed. We’re dedicated to breaking down barriers to speed decision making and creating a workplace with relentless focus on our consumers and growing our people, like you. The proof is in our people – we've been rated as one of Forbes 2022 World's Best Employers, and it's because of the caring people and the amazing culture that brings out the best in everyone. Join our employees in our amazing culture that brings out the best in everyone.