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Associate Digital Marketing Business Consultant

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Adobe

18d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • Berlin

AI generated summary

  • You need a relevant degree, up to 3 years in digital marketing, familiarity with Adobe tools, strong interpersonal skills, and proficiency in English and German. Travel may be required.
  • You will research customer needs, collaborate on goals, create personas and journey maps, ideate use cases, prioritize recommendations, and assess digital marketing performance regularly.

Requirements

  • Bachelors or higher in computer science, marketing, business administration, or equivalent
  • You are familiar with digital marketing tactics that move the dial on success metrics.
  • Customer Persona and Journey Development: emerging experience building customer personas, segmentation opportunities and an understanding of customer journeys aligned to these.
  • Up to 3 years experience ideally working with customers in the digital world, preferably from an agency or vendor perspective, or client-side involvement in a dynamic environment.
  • Familiarity with one or more industry-leading CMS or personalization tools like AEM, Adobe Analytics, Adobe Target, Adobe Experience Platform or Adobe Campaign or similar
  • Be a self-starter, confident, opinionated, and proactive, you should gain the trust of customers and internal teams.
  • Excellent interpersonal, and presentation skills both verbal and written.
  • Exposure to HTML, CSS, JavaScript, or the Adobe Creative Suite is a plus.
  • Comfortable in communication in English and German, ability to speak multiple languages is an added advantage.
  • Able to travel, as fit for customer engagements.

Responsibilities

  • Contribute to business discovery workstreams, perform industry and customer research to establish the customer’s ‘why’.
  • Collaborate with Senior Consultants and partner with customer team members on relevant business goals and critical metrics.
  • Research and define customer personas, and build ideal state customer journey maps. Be able to connect these with opportunities for improved digital customer experience through Adobe technology.
  • Ideate use cases and tactics to support overarching business priorities. Support building scenarios and use cases to challenge customers to look beyond the obvious.
  • Contribute to value mapping exercises, and support the prioritization of recommendations according to value & complexity.
  • Build tactical plans, use cases, and guide the customer collaborators on the actions necessary to achieve the desired outcome.
  • Support on the creation of user stories and backlog prioritization, and report back on customer’s digital marketing performance on a recurring basis.
  • Assess performance and value realized from implemented activities. Communicate value to the customer and Adobe Account teams.
  • Become an Adobe business practitioner across multiple Digital Experience solutions (AEM, Workfront, RTCDP, CJA, Target or AJO).

FAQs

What is the main purpose of the Associate Digital Marketing Business Consultant position?

The main purpose of the Associate Digital Marketing Business Consultant position is to work with customers across industries to enhance their digital marketing strategies and drive value realization through Adobe's suite of Digital Experience solutions.

What qualifications are needed for this role?

A Bachelor’s or higher degree in computer science, marketing, business administration, or a related field is required. Additionally, familiarity with digital marketing tactics and experience in implementing strategies that enhance customer experiences are needed.

How much experience is required for applicants?

Up to 3 years of experience is ideal, preferably working with customers in the digital space, either from an agency, vendor perspective, or client-side involvement in a dynamic environment.

What tools or software should candidates be familiar with?

Candidates should have familiarity with industry-leading CMS or personalization tools such as AEM, Adobe Analytics, Adobe Target, Adobe Experience Platform, or Adobe Campaign, among similar platforms.

Is multilingual ability preferred for this role?

Yes, the ability to communicate in English and German is required, and the ability to speak additional languages is considered an added advantage.

Will there be opportunities for travel in this position?

Yes, the role may require travel as needed for customer engagements.

What skills are emphasized for this position?

The position emphasizes excellent interpersonal and presentation skills, being a self-starter, confidence, proactivity, and the ability to build trust with customers and internal teams.

Is there support for employees with disabilities in the application process?

Yes, Adobe provides accommodations for individuals with disabilities or special needs to navigate the website or complete the application process.

What is the company's stance on equal employment opportunities?

Adobe is committed to creating a diverse workplace and ensures equal employment opportunities without discrimination based on gender, race, ethnicity, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristics.

What kind of projects will I be involved in as an Associate Digital Marketing Business Consultant?

You will be involved in business discovery workstreams, customer persona and journey development, ideating use cases and tactics, value mapping exercises, and assessing performance and value realization from implemented activities.

Technology
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.