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Associate Director, Audience Strategy

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GroupM

19d ago

  • Job
    Full-time
    Senior Level
  • Data
  • $75K - $180K
  • New York City
  • Quick Apply

AI generated summary

  • You need a Bachelor’s degree with 5-8 years of data strategy experience, knowledge in digital data technologies, strong analytical skills, strategic thinking, excellent communication, thrive in fast-paced environments, growth mindset, accountability, and a collaborative mindset.
  • You will develop audience strategy, create insights, lead test & learn agenda, identify data sources, gaps, and trends, and collaborate with stakeholders to drive growth.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 5 to 8 years of work experience in audience and data strategy applicable to marketing and/or media
  • Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM …)
  • Strong analytical, critical thinking, and problem-solving skills
  • Strategic Thinker & Doer
  • Strong speaking and written professional communication skills
  • The ability to thrive in a fast-paced and deadline-driven environment
  • Growth mindset, exhibits curiosity and excitement to learn
  • High sense of accountability and ownership
  • Collaborative with a partnership mindset

Responsibilities

  • Develop first party data acquisition strategy, evaluating client landscape and working directly with key stakeholders (client & agency) to identify existing available data to develop holistic data strategy
  • Lead the creation of audience strategy for retention, acquisition, and opportunistic white space to deliver growth
  • Create audience insights, market, and audience sizing, leading to audience creation/ segmentation to support growth strategy
  • Create test & learn agenda in partnership with planning, investments, and activation teams
  • Lead creation of hypotheses, use cases, roadmap to implement all changes driven by the deprecation of third-party cookies
  • Identify and evaluate most relevant data sources (survey-based, behavioral, intent, passion points, triggers, motivation, transactional, psychographic, location…), data-driven solutions and technology partners (identity, CRM, CDP…)
  • Identify data gaps/requirements to continue elevating client’s deliverables
  • Update clients about industry trends/changes impacting audience strategies
  • Leverage WM, groupM, WPP partners and data-driven capabilities to uncover additional client opportunities for organic growth, pilot testing, etc

FAQs

What is the primary responsibility of an Associate Director, Audience Strategy?

The primary responsibility of an Associate Director, Audience Strategy is to work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation, and audience architecture to support strategy, planning, and campaign activation.

What skills and experience are required for this role?

A Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 5 to 8 years of work experience in audience and data strategy applicable to marketing and/or media is required. Additionally, knowledge about digital data technologies and partners, strong analytical and problem-solving skills, strategic thinking ability, and strong communication skills are essential.

What are some core responsibilities of an Associate Director, Audience Strategy?

Some core responsibilities include developing first party data acquisition strategy, creating audience strategy for retention and acquisition, creating audience insights and market sizing, leading test & learn agenda, identifying data sources and requirements, updating clients about industry trends, and leveraging partnerships for client opportunities.

How can an Associate Director, Audience Strategy stay updated on industry trends and changes?

An Associate Director, Audience Strategy can stay updated on industry trends and changes by continuously learning about digital data technologies, attending industry conferences, networking with industry professionals, and staying informed about updates from WM, groupM, WPP partners and data-driven capabilities.

What kind of mindset and qualities are important for an Associate Director, Audience Strategy?

An Associate Director, Audience Strategy should have a growth mindset, be curious and excited to learn, exhibit a high sense of accountability and ownership, and be collaborative with a partnership mindset. They should also thrive in a fast-paced and deadline-driven environment.

We're shaping the next era of media where advertising works better for people.

Marketing & Advertising
Industry
10,001+
Employees
2003
Founded Year

Mission & Purpose

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.