FAQs
What is the primary responsibility of an Associate Director, Audience Strategy?
The primary responsibility of an Associate Director, Audience Strategy is to work with clients on the creation and implementation of an audience strategy including data acquisition strategy, audience insights creation, and audience architecture to support strategy, planning, and campaign activation.
What skills and experience are required for this role?
A Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics or related field with 5 to 8 years of work experience in audience and data strategy applicable to marketing and/or media is required. Additionally, knowledge about digital data technologies and partners, strong analytical and problem-solving skills, strategic thinking ability, and strong communication skills are essential.
What are some core responsibilities of an Associate Director, Audience Strategy?
Some core responsibilities include developing first party data acquisition strategy, creating audience strategy for retention and acquisition, creating audience insights and market sizing, leading test & learn agenda, identifying data sources and requirements, updating clients about industry trends, and leveraging partnerships for client opportunities.
How can an Associate Director, Audience Strategy stay updated on industry trends and changes?
An Associate Director, Audience Strategy can stay updated on industry trends and changes by continuously learning about digital data technologies, attending industry conferences, networking with industry professionals, and staying informed about updates from WM, groupM, WPP partners and data-driven capabilities.
What kind of mindset and qualities are important for an Associate Director, Audience Strategy?
An Associate Director, Audience Strategy should have a growth mindset, be curious and excited to learn, exhibit a high sense of accountability and ownership, and be collaborative with a partnership mindset. They should also thrive in a fast-paced and deadline-driven environment.