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Associate Director - Campaign Management

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TripleLift

15d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You must have 7+ years of programmatic experience, manage a remote international team, be expert in multiple DSPs, fluent in French/Spanish, and have strong analytical and communication skills.
  • You will lead a team to manage campaign progress, troubleshoot issues, train on campaign setup and optimizations, deliver insights to clients, set team goals, mentor team members, and refine processes for client success.

Requirements

  • Skills:
  • Experience managing a remote team based in different countries and time zones.
  • Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
  • Extensive hands-on experience and working knowledge of multiple DSPs (TTD, DV360, Amazon, Xandr etc.)
  • Expert on nuances of activation and campaign maintenance across different formats and KPIs across the acquisition funnel (Display, Native, Video, CTV, Retail Media etc.).
  • Proficiency in MSFT Office/G Suite with an emphasis on data analysis in Excel, including pivot tables and advanced functions/formulas
  • Data Analysis/Visualization experience utilizing reporting platforms such as Looker, Tableau etc.
  • Experience with SQL or writing queries to pull data sets from databases is strongly preferred. JQL is a plus.
  • Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics.
  • Strong analytical, problem solving and critical thinking skills
  • Excellent written and verbal communicator.
  • Forward / innovative thinker with ability to design / deliver within current capability, process, technology
  • Lead the International CM team and represent the organization in internal and external meetings.
  • Fluency in French and/or Spanish language preferred
  • Collaborative team-player yet comfortable with independence
  • Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail
  • Experience:
  • 7+ years of relevant industry experience with a strong emphasis on programmatic.
  • 3+ years of experience managing and developing a team (experience working with team members based in different countries and time zones is highly preferred).

Responsibilities

  • Manages team bandwidth, delivering a high-level overview of account support and reporting progress against goals to senior management.
  • Collaborate with Partner Management and Sales Leadership within EMEA to identify support needs in order to hit client objectives & KPIs.
  • Be the first point of escalation for team members to troubleshoot campaign, platform or tool issues.
  • Ensure that his/her team is fully trained on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data as well as the development of writing and presentation skills.
  • Be able to manage a remote team that handles the ad ops responsibilities, and improve accuracy and efficacy towards error free execution.
  • Work with team members to leverage analytics to create actionable insights for clients/brands when necessary.
  • Work with the Director of Global Campaign Management to set quarterly OKRs and create trackable productivity metrics for regional team.
  • Mentor and develop his/her unit, including goal setting, collaboration, training, feedback reviews and other career development opportunities
  • Help in designing and delivering performance updates, business reviews and growth opportunity presentations for Triplelift clients.
  • Develop, evolve and refine the campaign management process
  • Maintain a deep understanding of Triplelift’s capabilities and our client business
  • Establish internal infrastructure and process to ensure 24/7 campaign monitoring

FAQs

What is the primary responsibility of the Associate Director - Campaign Management role?

The primary responsibility of the Associate Director - Campaign Management is to oversee a team of Campaign & Associate Campaign Managers that manage all aspects of Managed Service and Programmatic campaigns running on the Triplelift exchange within the EMEA region.

What are the necessary skills for this role?

The necessary skills for this role include experience managing remote teams, deep knowledge of digital media systems and tools, proficiency in multiple DSPs, data analysis skills, and excellent communication abilities.

What is the required experience for this position?

The required experience for the Associate Director - Campaign Management role includes 7+ years of relevant industry experience with a strong emphasis on programmatic, as well as 3+ years of experience managing and developing a team.

How does the Associate Director - Campaign Management collaborate with other teams within the company?

The Associate Director - Campaign Management collaborates with Partner Management and Sales Leadership within EMEA to identify support needs to achieve client objectives and KPIs. They also work closely with the Director of Global Campaign Management to set quarterly OKRs and track productivity metrics for the regional team.

Is fluency in French and/or Spanish language a requirement for this role?

Fluency in French and/or Spanish language is preferred but not required for the Associate Director - Campaign Management position.

TripleLift is the technology company that is reinventing ad placement one medium at a time.

Marketing & Advertising
Industry
201-500
Employees
2012
Founded Year

Mission & Purpose

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021.

Culture & Values

  • Win As A Team

    We are a diverse team who like the people they work with and strive to make everyone around them better. This means being positive, compassionate, accountable, and supportive to each other. We create equitable opportunities for our teammates to thrive and win together.

  • Embrace and Drive Change

    We operate in a dynamic and competitive ecosystem that requires continuous innovation. TripleLifters are comfortable with uncertainty. We listen to our customers, move quickly, question convention and embrace change.

  • Learn and Grow

    We are committed to self-improvement at all times. TripleLifters seek feedback and take extra steps to learn about our craft, customers, and industry. With continuous learning, we grow together as a team and as individuals.

  • Operate with a Founder's Mentality

    Like our founders, we step up whenever there's an opportunity. When we see an issue, we take initiative. This means improving what we touch by proposing solutions and seizing opportunities.

  • Own Your Piece, Know The Puzzle

    We deliver excellence in our individual areas of expertise while understanding how that work drives our overall success. Knowing 'the whole is greater than the sum of its parts' drives maximum output for everyone.