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Associate Director, Commerce Strategy



23d ago

  • Job
    Senior Level
  • Marketing
  • New York City
  • Quick Apply

AI generated summary

  • You need a Bachelor's degree, 5+ years of commerce experience, strong media planning skills, understanding of retail landscape, excellent communication abilities, retail commercial knowledge, media channel expertise, bid management platform experience, campaign optimization skills, collaboration skills, self-starting attitude, and project management expertise.
  • You will support agency teams, integrate commerce and brand media, manage relationships, stay current on retail media trends, lead go-to-market solutions, and develop commerce content for the organization.


  • Bachelor's degree in marketing, advertising, or a related field.
  • 5+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
  • Ability to execute effective media plans that achieve business objectives.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
  • Drive to learn and understand the retail landscape and the latest trends in commerce media.
  • Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
  • Experience with retail bid management platforms, such as Pacvue or Skai.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions.


  • Contribute to upleveling account management and improve how we serve GroupM Commerce clients across agencies.
  • Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
  • Support the integration between commerce and brand media to develop end-to-end media plans for clients.
  • Manage relationships to ensure delivery of first-to-market media solutions.
  • Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
  • Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
  • Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
  • Lead the adoption of GroupM Commerce for new business and existing accounts


What is the role of an Associate Director, Commerce Strategy?

The Associate Director, Commerce Strategy will understand commerce platforms, assist in solving complex business problems, identify opportunities based on client needs, work across multiple client accounts, and support cross-functional project teams.

What are the key responsibilities of an Associate Director, Commerce Strategy?

The key responsibilities include improving account management, delivering comprehensive solutions for clients, integrating commerce and brand media, managing relationships for first-to-market solutions, staying up to date on industry trends, developing go-to-market solutions, creating content for the organization, and leading the adoption of GroupM Commerce.

What are the requirements for the Associate Director, Commerce Strategy position?

The requirements include a bachelor's degree in marketing or related field, 5+ years of commerce experience, proficiency in Microsoft Office Suite, knowledge of retail landscape and commerce media trends, strong communication and presentation skills, understanding of retail commercial elements, experience with retail bid management platforms, campaign management and optimization experience, collaboration skills, self-starter attitude, and excellent project-management skills.

We're shaping the next era of media where advertising works better for people.

Marketing & Advertising
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Mission & Purpose

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.