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Associate Director, Data Analytics & Business Intelligence

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GroupM

17d ago

  • Job
    Full-time
    Expert Level
  • Data
  • New York City
  • Quick Apply

AI generated summary

  • You should have a Bachelor’s degree in a related field or equivalent work experience, a proven track record in leading data analytics teams, expertise in Marketing Mix Modeling, and experience with various tools and platforms like Tableau, Google Analytics, and SQL.
  • You will lead a team in developing measurement roadmaps, manage research projects, analyze large datasets, engage with clients and media teams, train staff, and stay current on industry trends.

Requirements

  • Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience.
  • Ample relevant working experience plus a track record of leading a team of Analysts and Managers.
  • Familiarity with Marketing Mix Modeling (MMM).
  • Ability to manage internal and external client relationships; ensuring deliverables are produced on time and within budget.
  • Experience with a variety of the following tools and platforms preferred:
  • Data Visualization - Tableau
  • Web Analytics - Google Analytics, Adobe Analytics
  • AdServers - DoubleClick, Sizmek
  • Syndicated Measurement: comScore, Nielsen
  • Ad Effectiveness Research: comScore, Millward Brown Digital
  • Familiarity with SQL, R, Python a PLUS

Responsibilities

  • ​Initiates and leads the team in developing long-term Measurement Roadmaps, bespoke to the client.
  • Supervises creation and execution of campaign-specific measurement framework.
  • Leverages strong knowledge of syndicated and proprietary research tools and systems to design and manage research projects; Generates and delivers strong insights based on results.
  • Leads advanced analytics requests involving log file data or other large datasets.
  • Manages and grows internal and external client relationships to help guide Analytics engagements, ensuring ideas and final deliverables ladder back to client strategies.
  • Partners with Media Planning and Digital Investment teams to evaluate vendors, technologies and new advertising opportunities; analyzes the measurement capabilities within each.
  • Retains and nurtures talent by providing regular feedback and coaching to team members; realizes when the team needs improvements and acts accordingly
  • Write POVs on industry topics.
  • Train staff on syndicated and proprietary research tools and systems, manage day to day questions.
  • Mastery of syndicated research tools and systems (e.g. Nielsen, Comscore, MRI, Simmons, EZtab, etc.).

FAQs

What are the key responsibilities of an Associate Director of Data Analytics & Business Intelligence?

The key responsibilities include developing measurement roadmaps, supervising campaign-specific measurement frameworks, managing research projects, leading advanced analytics requests, managing client relationships, evaluating vendors and new advertising opportunities, nurturing and developing team talent, writing industry POVs, and training staff on research tools and systems.

What qualifications are required for the Associate Director position?

Candidates should have a Bachelor's degree in a related field or equivalent work experience, ample relevant working experience with a track record of leading a team, familiarity with Marketing Mix Modeling (MMM), ability to manage client relationships, and experience with various analytics tools and platforms such as Tableau, Google Analytics, DoubleClick, comScore, and more. Familiarity with SQL, R, and Python is a plus.

What skills are important for success in this role?

Important skills include knowledge of Media Analytics, Data Visualization, Relationship Management, experience with research tools and systems, proficiency in analytics tools like Tableau and Google Analytics, and familiarity with languages like SQL, R, and Python. Strong leadership, communication, and problem-solving skills are also crucial for success.

We're shaping the next era of media where advertising works better for people.

Marketing & Advertising
Industry
10,001+
Employees
2003
Founded Year

Mission & Purpose

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.