You must have a quantitative education and hands-on experience in Python, SQL, digital marketing, Flask, Snowflake, BigQuery, and DBT. Strong communication skills and understanding of data governance are essential.

You will analyze campaign performance, optimize data collection, and drive data-driven decisions for PlayStation and its marketing partners.

Data

United States

Los Angeles

Chicago

New York

Large

GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than $60 billion in annual media investment, according to COMvergence, the company innovates, differentiates, and generates sustained value for clients wherever they do business. GroupM’s portfolio includes agencies Mindshare, Wavemaker, EssenceMediacom and mSix&Partners, as well as Choreograph (Data & Technology), GroupM Nexus (Cross-Channel Performance & Activation), and GroupM Investment.

Marketing & Advertising

GroupM

Advertising

We're shaping the next era of media where advertising works better for people.

Job Purpose:Your role is to increase the efficiency and quality of decision making on the Sony PlayStation account. This role is embedded into the client team and will improve how information (data) is collected, organized, published, and analyzed. You are expected to take a flexible approach focused on commercial outcomes.Your day-to-day responsibilities will be:Provide analysis of the performance of campaigns across markets and product lines building up a set of best practices over time. Pulling CRM data from the client’s proprietary data lake hosted in Snowflake.Work with both agency and client teams on improving the efficiency with which data is collected, organized, and analyzed.Promote the use of data and objective decision making across PlayStation and its marketing partners.Key Responsibilities:Data Management: Ensure senior stakeholders understand the value of good data management. How it can lower the costs over time by powering automation and autonomise decision makingMeasurement Framework: Work with marketing teams and strategy teams on implementing a measurement framework Specifically in your case focusing on how groups of customers are being impacted by the collection of best practices we have.Future Facing Initiatives: Support efforts to explore the role AI will play in understanding customers and how we market to them.Key Performance Indicators:Increased trust and reliance in data and analytics work from the rest of the business.Clarity of decision making across the business – if we are making decisions off data there should be less opinion-based debates.Qualifications/Experience/Capabilities:Education: Quantitative field such Statistical Modelling, Mathematics, Computer Science or Economics.Hands on experience in: Python specifically the following packages: (Pandas, sklearn and StatsModel) and SQL.Excellent communication and presentation abilities,Knowledge of digital marketing including CRM programs is a plus,Knowledge of Flask, Snowflake, BigQuery, DBT is a plusUnderstanding of data governance and compliance principles is a plus

Job Purpose:Your role is to increase the efficiency and quality of decision making on the Sony PlayStation account. This role is embedded into the client team and will improve how information (data) is collected, organized, published, and analyzed. You are expected to take a flexible approach focused on commercial outcomes.Your day-to-day responsibilities will be:Provide analysis of the performance of campaigns across markets and product lines building up a set of best practices over time. Pulling CRM data from the client’s proprietary data lake hosted in Snowflake.Work with both agency and client teams on improving the efficiency with which data is collected, organized, and analyzed.Promote the use of data and objective decision making across PlayStation and its marketing partners.Key Responsibilities:Data Management: Ensure senior stakeholders understand the value of good data management. How it can lower the costs over time by powering automation and autonomise decision makingMeasurement Framework: Work with marketing teams and strategy teams on implementing a measurement framework Specifically in your case focusing on how groups of customers are being impacted by the collection of best practices we have.Future Facing Initiatives: Support efforts to explore the role AI will play in understanding customers and how we market to them.Key Performance Indicators:Increased trust and reliance in data and analytics work from the rest of the business.Clarity of decision making across the business – if we are making decisions off data there should be less opinion-based debates.Qualifications/Experience/Capabilities:Education: Quantitative field such Statistical Modelling, Mathematics, Computer Science or Economics.Hands on experience in: Python specifically the following packages: (Pandas, sklearn and StatsModel) and SQL.Excellent communication and presentation abilities,Knowledge of digital marketing including CRM programs is a plus,Knowledge of Flask, Snowflake, BigQuery, DBT is a plusUnderstanding of data governance and compliance principles is a plus

Associate Director, Data Science

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GroupM

Mission & Purpose