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Associate Director-Regional Marketing Dermatology-Chicago

  • Job
    Full-time
    Expert Level
  • Marketing
    Healthcare
  • Chicago

AI generated summary

  • You should excel in KOL engagement, collaborate with cross-functional teams, support speaker development, and execute compliant marketing initiatives with professionalism and strategic insight.
  • You will engage with HCPs, support advisory boards, develop speaker programs, provide training, gather insights, and collaborate with teams to execute marketing strategies professionally.

Requirements

  • Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
  • Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more careers.bms.com/working-with-us.
  • The Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional and patient programs. Regional Marketing will collaborate with other field-based professionals, within approved SOPs, including but not limited to RBDs, DBMs, Market Access Account Executives and MSLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate. The position will report to the West Director, Regional Marketing and be part of the US Immunology Dermatology Marketing Team.
  • Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  • Supporting the execution of approved Advisory Boards
  • Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
  • Facilitate, participate in, and attend advisory boards, where appropriate
  • Champion the brand, disease state and commercial strategy through meaningful engagement
  • Support disease state or product, when appropriate, conversations focused on key topics
  • Execute physician engagement activities in the field and at key congresses
  • Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
  • Provide refresher and follow up training to speakers on approved speaker materials
  • Ensure appropriate and compliant execution of speaker programs
  • Monitor speaker performance at live and virtual programs
  • Provide field-based training to speakers on speaker programs when needed
  • Engage with assigned KOLs and solicit feedback, as necessary
  • Provide input and support in developing account plans for Sales
  • Provide field-based training support for Sales when needed
  • Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  • Work with the highest degree of professionalism and in accordance with the company's Code of Ethics and Business Conduct

Responsibilities

  • Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  • Supporting the execution of approved Advisory Boards
  • Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
  • Facilitate, participate in, and attend advisory boards, where appropriate
  • Champion the brand, disease state and commercial strategy through meaningful engagement
  • Support disease state or product, when appropriate, conversations focused on key topics
  • Execute physician engagement activities in the field and at key congresses
  • Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate
  • Provide refresher and follow up training to speakers on approved speaker materials
  • Ensure appropriate and compliant execution of speaker programs
  • Monitor speaker performance at live and virtual programs
  • Provide field-based training to speakers on speaker programs when needed
  • Engage with assigned KOLs and solicit feedback, as necessary
  • Provide input and support in developing account plans for Sales
  • Provide field-based training support for Sales when needed
  • Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  • Work with the highest degree of professionalism and in accordance with the company's Code of Ethics and Business Conduct

FAQs

What is the job title for this position?

The job title is Associate Director-Regional Marketing Dermatology-Chicago.

What organization is this position with?

This position is with Bristol Myers Squibb.

What does the Associate Director, Regional Marketing focus on?

The Associate Director, Regional Marketing focuses on commercial KOL engagement, disease state education, promotional and patient programs, and bridging regional markets with headquarters.

Who does the Associate Director report to?

The Associate Director reports to the West Director, Regional Marketing.

Are there opportunities for cross-functional collaboration in this role?

Yes, the role involves collaboration with field-based professionals and home office-based colleagues across various departments such as Marketing, Sales, Market Access, and Medical Affairs.

What type of training will be provided to physician speakers?

Physician speakers will receive refresher and follow-up training on approved speaker materials, along with field-based training as needed.

Does the position require travel?

Yes, the ability to physically travel to visit customers, patients, or business partners and to attend meetings on behalf of BMS is considered an essential job function.

What kind of benefits does BMS offer its employees?

BMS offers a wide variety of competitive benefits, services, and programs that support employees' professional and personal goals.

Is this position considered field-based or site-essential?

This position is considered field-based, requiring travel for customer engagement and meetings.

How does BMS commit to diversity and inclusion?

BMS promotes diversity in clinical trials and ensures an inclusive culture where individual talents and unique perspectives are valued.

What is the company’s stance on COVID-19 vaccinations?

BMS strongly recommends that all employees be fully vaccinated for COVID-19 and keep up to date with boosters.

Are there opportunities for career growth in this position?

Yes, BMS provides opportunities for employees to grow and thrive through unique and meaningful work experiences.

What is the work environment like at BMS?

The work environment at BMS is described as challenging, meaningful, and life-changing, with a focus on balance and flexibility.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome. Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients. Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.