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Associate Marketing Manager

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Sotheby's

28d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Creative Arts & Fashion
  • New York
  • Quick Apply

AI generated summary

  • You need a degree in Marketing or Art History, 2-3+ years in marketing, art/luxury experience, strong analytical and communication skills, and the ability to manage multiple projects effectively.
  • You will create and execute marketing programs, manage budgets, track project timelines, collaborate with teams, drive consignment campaigns, and conduct competitive analysis in the art sector.

Requirements

  • A degree preferably in Marketing or Art History
  • 2-3+ years of work experience in a marketing agency and/or an in-house marketing department
  • Background in art and/or luxury goods industry
  • Experience in planning and executing marketing campaigns
  • A solid understanding of KPIs and campaign performance metrics across online marketing channels
  • A balance of strategic and creative thinking with strong analytical skills
  • An unwavering attention to detail and uncompromising excellent standards willing to constantly strive for improvement.
  • Excellent verbal, written communication, and presentation skills, as well as strong interpersonal skills
  • Solutions-oriented with strong process and project management skills
  • Ability to collaborate in a team environment as well as work independently
  • Able to prioritize in complex, fast-paced environment working on a number of different and varied projects at one time to tight deadlines
  • Highly motivated, organized, proactive, enthusiastic and resourceful
  • Proficient use of Outlook, Word, PowerPoint presentation development, Excel and web analytics
  • Additional languages a plus

Responsibilities

  • Create and execute 360° multi-platform marketing programs for a portfolio of Fine Art categories in New York to increase awareness, reinforce positioning, drive new client acquisition, and further engage the existing client base.
  • Brief our Creative Studio on marketing elements requiring design and storytelling, such as advertising, collateral, content and exhibition assets.
  • Manage budget for marketing campaigns to support assigned auctions
  • Track and update marketing activity calendar, proposal promises, project timelines, media plans and email/communication schedule.
  • Oversee and work collaboratively with colleagues in Press, Content & Creative, Special Events and Digital Marketing in the planning, local execution, and strategic promotion of marketing campaigns from start to finish. To include live/virtual events, exhibitions, collateral, and digital marketing, following global guidelines and program parameters. Ensure deadlines are met, and budgets are adhered to.
  • Develop meaningful collaborations and work with the global partnerships team when required to cultivate strategic relationships with tastemakers and brands to broaden our reach, increase awareness and engage new consumers.
  • Drive the execution of all multi-platform consignment campaigns, working closely with the specialist departments and local regions to coordinate and optimize all consignment initiatives.
  • Create and maintain on-going competitive analysis, identifying key trends in art world programming, including the execution of auctions, events, and exhibitions.
  • Provide ad hoc project support as needed.

FAQs

What is the primary focus of the Associate Marketing Manager role?

The primary focus of the Associate Marketing Manager role is to support the brand positioning of Fine Art departments in sourcing and promoting their auctions and private sales, as well as reinforcing Sotheby’s place in the broader art market ecosystem.

What qualifications are preferred for this position?

A degree in Marketing or Art History is preferred, along with 2-3+ years of work experience in a marketing agency and/or an in-house marketing department, preferably within the art or luxury goods industry.

What type of marketing campaigns will the Associate Marketing Manager be responsible for?

The Associate Marketing Manager will create and execute 360° multi-platform marketing programs for various Fine Art categories to increase awareness, drive new client acquisition, and further engage the existing client base.

What are the key responsibilities of this role?

Key responsibilities include managing marketing campaigns, briefing the Creative Studio, overseeing budgets, tracking marketing activity calendars, collaborating with various teams on marketing initiatives, and developing strategic partnerships.

What skills and competencies are essential for success in this role?

Essential skills include strong analytical and creative thinking, excellent verbal and written communication skills, project management abilities, attention to detail, and the capacity to prioritize multiple projects in a fast-paced environment.

Is experience in the art industry required for this position?

While not explicitly required, a background in the art and/or luxury goods industry is highly preferred and considered beneficial for this role.

What is the proposed salary range for this position?

The proposed base salary for the Associate Marketing Manager position ranges from $60,000 to $80,000, in addition to eligibility for a discretionary bonus and a competitive benefits package.

Are there opportunities for professional growth within Sotheby's?

Yes, Sotheby's encourages professional growth and development within the company, providing opportunities for employees to collaborate across departments and work on various projects.

How important is collaboration in this role?

Collaboration is crucial in this role, as the Associate Marketing Manager will work closely with specialists and various marketing functions, including Press, Content & Creative, Special Events, and Digital Marketing.

Does Sotheby’s have an equal opportunity employment policy?

Yes, Sotheby’s is an equal opportunity employer and considers all applicants for employment without regard to any characteristic protected by federal, state, or local law.

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Sotheby's

The world’s premier destination for art and luxury.

Fashion & Arts
Industry
1001-5000
Employees
1744
Founded Year

Mission & Purpose

Established in 1744, Sotheby’s is the world’s premier destination for art and luxury. Sotheby’s promotes access, connoisseurship and preservation of fine art and rare objects through auctions and buy-now channels including private sales, e-commerce and retail. Our trusted global marketplace is supported by an industry-leading technology platform and a network of specialists spanning 40 countries and 50 categories, which include Contemporary Art, Modern and Impressionist Art, Old Masters, Chinese Works of Art, Jewelry, Watches, Wine and Spirits, and Interiors, among many others.