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Associate Principal Product Manager, Web

  • Job
    Expert / Leadership (9+ years)
  • Product
  • $143K - $183.8K
  • Manhattan
  • Quick Apply

AI generated summary

  • You need 12+ years in product management, exec reporting, and web applications. Strong leadership, data analysis, and communication skills are a must. A passion for online gaming is a plus.
  • You will champion our web platform, communicate strategies, execute product roadmaps, advocate for users, inform creative priorities, influence development, and oversee go-to-market plans at Rockstar Games.


  • 12+ years of experience managing products and features built to serve marketing, customer support, or community management functions.
  • 2+ years of experience leading executive reporting on behalf of a product team.
  • Extensive knowledge of web applications, mobile apps, and/or the content management systems and services used to power them.
  • Experience partnering with business, engineering, and design leads to build a constant pipeline of features.
  • Experience defining KPIs and using OKRs to align team goals with the organization's goals.
  • Experience managing external partner integrations and external vendor relationships.
  • Skills:
  • Effective at driving cross-functional collaboration with limited supervision.
  • Knack for influencing stakeholders across a variety of orgs – without explicit authority.
  • Ability to identify and analyze data that is critical to understand trends, patterns, and opportunities.
  • Proficiency in researching user behavior, needs, and pain points.
  • Aptitude for working iteratively to support evolving stakeholder visions.
  • Passion for finding and creating superior end-to-end experiences.
  • Outstanding communication and leadership skills.
  • Excellent coordination and planning skills.
  • Pluses:
  • Please note that these are desirable skills and are not required to apply for the position.
  • Avid gamer with a passion for Rockstar Games titles.
  • Certified Scrum Product Owner or similar product-focused certification.
  • Passion for bringing people together through online games.
  • Hands-on experience shaping backend web technologies into a product.
  • Previous experience managing a product with 1M+ WAU.
  • Proficiency in tools like Google Analytics, Optimizely, Mixpanel, or other data analytics platforms.


  • Champion our Web Platform: demonstrate our products/services, advocate for new usages, and share product insights with internal stakeholders.
  • Communicate the Big-Picture: distill complex ideas into compelling messages that inspire confidence and alignment in our product strategies.
  • Execute on Multiple Products: command a deep understanding of the products in our web portfolio and deliver roadmaps that maximize synergies between them.
  • Advocate for our Web Users: collaborate with leadership, stakeholders, and other teams to transform bold concepts into refined, well-scoped, player-first features.
  • Inform Creative Priorities: partner with Marketing, Design, and Analytics teams to maximize the value of Rockstar Games’ web presence.
  • Influence Development Priorities: convert product strategies into actionable initiatives and prioritized backlogs that are aligned with company goals.
  • Oversee the Go-To-Market Plan: maintain the documentation, tutorials, and support materials that enable web stakeholders to effectively understand and support our products.


What are the responsibilities of an Associate Principal Product Manager, Web at Rockstar Games?

An Associate Principal Product Manager, Web at Rockstar Games is responsible for delivering world-class web experiences to new and returning players. This includes creating, communicating, and executing the vision for web applications and the technologies that power them, as well as thinking through complex workflows, breaking them down into requirements, and prioritizing them effectively. Additionally, they work closely with development and publishing teams to deliver the right solutions at the right time and drive strategies for scaling web products to support more users and integrations.

What qualifications are required for the Associate Principal Product Manager, Web position at Rockstar Games?

The ideal candidate for the Associate Principal Product Manager, Web position at Rockstar Games should have a strong background in product management, with experience in delivering web experiences and working with development and publishing teams. They should have excellent communication and organization skills, as well as the ability to think strategically and prioritize effectively. A Bachelor's degree in a related field is typically required, along with several years of experience in a similar role.

Where is the Associate Principal Product Manager, Web position based?

The Associate Principal Product Manager, Web position is a full-time, in-office role based out of Rockstar Games' NYC headquarters in Downtown Manhattan.

Entertainment & Media
Founded Year

Mission & Purpose

Rockstar Games is a renowned video game development company that creates and publishes interactive entertainment. They are best known for developing critically acclaimed and highly popular game franchises such as Grand Theft Auto, Red Dead Redemption, and Max Payne. Their ultimate mission is to push the boundaries of interactive entertainment and deliver immersive gaming experiences to players worldwide. Rockstar Games' purpose is to craft innovative, engaging, and visually stunning games that captivate players and offer them compelling storytelling, dynamic open-world environments, and a sense of freedom to explore and interact with the game world. Through their games, they aim to provide players with thrilling and memorable experiences, making them leaders in the gaming industry and earning a dedicated fan base of gamers worldwide.