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Associate Strategic Insights Lead, Large Customer Sales

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Google

12d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Research & Development
  • Toronto

AI generated summary

  • You need a Bachelor's degree, 3 years in digital marketing/analytics, and experience crafting presentations for sales. Strong communication, project management, and data storytelling skills are essential.
  • You will develop vertical narratives, advocate for storytelling and visualization, integrate AI for insights, collaborate on an insights calendar, and lead consumer-focused research programs.

Requirements

  • Minimum qualifications:
  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience in digital marketing, marketing research, analytics, or consulting.
  • 3 years of experience creating and presenting customer-facing materials (e.g., pitches, narratives, or one-sheets) for sales teams.
  • Preferred qualifications:
  • Experience presenting in front of executives and large audiences, and with preparing client-ready presentations in tight time frames.
  • Experience working cross-functionally to influence priorities.
  • Experience with hypothesis-driven thinking to shape compelling client presentations.
  • Knowledge of digital marketing.
  • Ability to work with data to derive and articulate insights into stories that resonate at scale.
  • Excellent communication, project management, investigative, organizational and story-telling skills.

Responsibilities

  • Lead development of scalable vertical narratives (e.g., Consumer Package Goods (CPG) vertical that enables success for the team in priority areas.
  • Advocate storytelling principles and high-quality visualization, enabling the vertical to elevate their customer conversations.
  • Embed Artificial Intelligence (AI) in the work to surface insights with speed and scale.
  • Collaborate closely with SILs, account teams and heads of industry to shape an insights calendar, prioritize client opportunities and deliver strategic goals.
  • Lead consumer-focused primary research programs to unlock new growth opportunities.

FAQs

What qualifications are required for the Associate Strategic Insights Lead position?

The minimum qualifications include a Bachelor's degree or equivalent practical experience, 3 years of experience in digital marketing, marketing research, analytics, or consulting, and 3 years of experience creating and presenting customer-facing materials for sales teams.

What are the preferred qualifications for candidates?

Preferred qualifications include experience presenting in front of executives and large audiences, working cross-functionally to influence priorities, hypothesis-driven thinking, knowledge of digital marketing, data analysis to derive insights, and excellent communication and organizational skills.

What are the main responsibilities of the Associate Strategic Insights Lead?

Main responsibilities include leading the development of scalable vertical narratives, advocating storytelling and high-quality visualization, embedding Artificial Intelligence in work processes, collaborating on an insights calendar, and leading consumer-focused primary research programs.

Who does the Associate Strategic Insights Lead partner with in their role?

The Associate Strategic Insights Lead collaborates closely with Strategic Insights Leads, account teams, heads of industry, and sales teams to shape strategic goals and deliver insights.

Is experience with AI a requirement for this position?

While not explicitly stated as a requirement, experience embedding Artificial Intelligence in work processes and surfacing insights with speed and scale is considered essential for this role.

What type of environment does the role operate in?

The role operates in a dynamic environment that involves partnering with top advertisers and agencies to develop digital solutions as businesses transform their advertising strategies to online platforms.

What type of research will the Associate Strategic Insights Lead conduct?

The Associate Strategic Insights Lead will lead consumer-focused primary research programs to unlock new growth opportunities and inform strategic decisions.

Does this position involve public speaking?

Yes, the position involves presenting in front of executives and large audiences, which is a critical aspect of creating client-ready presentations.

Is Google an equal opportunity employer?

Yes, Google is committed to being an equal opportunity workplace and an affirmative action employer, promoting diversity and inclusion in the work environment.

What is the specific focus area of this role?

The specific focus area of this role is on Artificial Intelligence (AI) and digital transformation across the top advertisers in Canada, with an emphasis on data-driven storytelling and actionable insights.

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Google

Technology
Industry
10,001+
Employees
1998
Founded Year

Mission & Purpose

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.