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AVP, Enterprise Marketing Product Manager

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Axos Bank

9d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • $110K - $140K
  • San Diego
  • Quick Apply

AI generated summary

  • You need to have digital savvy, MarTech proficiency, strategic clarity, exceptional communication, change management skills, proactive issue resolution, multitasking mastery, independent leadership, and mandatory technical requirements. Customer-centric, data-driven, innovative, detail-oriented, and cross-functional attributes are crucial for success.
  • You will lead MarTech implementation, collaborate with teams, plan enterprise marketing programs, develop roadmaps, translate business requirements into user stories, provide Agile leadership, drive operational excellence, solve complex problems, build consensus, manage projects, and drive continuous improvement.

Requirements

  • Digital Savvy: Proven experience in executing and optimizing digital marketing campaigns across various platforms, demonstrating a strong understanding of digital marketing strategies and best practices.
  • MarTech Proficiency: Deep expertise in marketing technologies, including CRM, Marketing Automation, Analytics, and other digital tools, with a focus on driving efficiency and effectiveness in marketing operations.
  • Strategic Clarity: Ability to break down complex, ambiguous objectives into clear, actionable components, driving strategic clarity.
  • Exceptional Communication: Excellent verbal and written communication skills, adept at conveying both strategic vision and technical details.
  • Change Management & Stakeholder Unification: Proven experience in bringing together disparate opinions across multiple stakeholder groups, fostering a collaborative and unified approach.
  • Proactive Issue Resolution: Highly proactive in identifying potential issues, escalating them as needed, and ensuring swift resolution.
  • Multitasking Mastery: Demonstrated ability to manage multiple projects simultaneously, delivering high-quality outcomes within tight timeframes.
  • Independent Leadership: Capable of working independently with minimal supervision while consistently meeting aggressive timelines.
  • Mandatory Technical Requirements:
  • 5+ years of hands-on experience in Marketing Technologies, including CRM, Marketing Automation, Analytics, Web, and other digital tools and platforms within the MarTech and AdTech space.
  • 10+ years of overall Marketing experience
  • 5+ years of experience developing technical requirements for marketing technology projects.
  • Education Requirements:
  • Bachelor's degree in Marketing, Computer Science, Data Science, Analytics, or related fields; a Master’s degree is a bonus.
  • Digital Marketing or MarTech platform certifications
  • Desired Experiences:
  • Experience working in an agile environment; knowledge of Scrum is an asset.
  • Project Management certifications and/or experience
  • Key Attributes for Success:
  • Customer-Centric: Passionate about enhancing the customer experience.
  • Data-Driven & Tech-Savvy: Results-oriented and adept at leveraging data and technology to drive decisions.
  • Innovative: Continuously challenges the status quo and fosters innovation.
  • Detail-Oriented: Meticulous with an eye for detail in all aspects of the role.
  • Cross-Functional: Skilled in stakeholder management and collaboration across various departments (Business, IT, Centers of Excellence, Product, PMO and Marketing)

Responsibilities

  • MarTech Implementation: Utilize extensive knowledge of MarTech tools to implement and optimize marketing technologies, enhancing campaign performance and customer engagement.
  • AdTech Expertise: in collaboration with the Axos Digital Marketing/ Paid/ Acquisition team as well as Content, Design and Social Media teams, leverage hands-on digital marketing experience to drive campaign, content and platform integration, strategies and execution, ensuring alignment with overall marketing objectives.
  • Enterprise Marketing Program Planning: Lead the planning and execution of enterprise marketing programs across the Consumer and Commercial-Securities groups, ensuring alignment with strategic business goals and marketing objectives.
  • Roadmapping: Develop and maintain comprehensive marketing roadmaps, outlining key initiatives, timelines, and milestones to guide the execution of marketing strategies and programs.
  • Collaborate and Innovate: Partner with business stakeholders to define and document workflows, customer experience blueprints, journey maps, process maps, and data flows, driving necessary changes to achieve project goals.
  • Vision to Execution: Translate business requirements into detailed user stories with clear acceptance criteria, ensuring alignment with marketing objectives.
  • Agile Leadership: Act as the marketing product owner, actively participating in Sprint planning and providing continuous, actionable feedback to development teams.
  • Operational Excellence: Develop and maintain comprehensive operating and support structures for marketing products, including robust documentation, training programs, and staffing solutions.
  • Strategic Problem Solving: Collaborate closely with product management and technical experts to identify and implement optimal solutions for complex business challenges.
  • Consensus Building: Synthesize diverse inputs from multiple sources into clear, actionable requirements, fostering alignment and consensus among stakeholders.
  • Proactive Program Management: Lead projects with a keen focus on meeting key milestones and deadlines, swiftly identifying and overcoming blockers, gaps, and constraints.
  • Continuous Improvement: Analyze and evaluate current processes to define, document, and implement improvements that enhance efficiency and effectiveness.

FAQs

What are the key attributes for success in this role?

The key attributes for success in this role include being customer-centric, data-driven & tech-savvy, innovative, detail-oriented, and cross-functional.

What are the main responsibilities of an AVP, Enterprise Marketing Product Manager?

The main responsibilities include MarTech implementation, AdTech expertise, enterprise marketing program planning, roadmapping, collaboration and innovation, vision to execution, agile leadership, operational excellence, strategic problem solving, consensus building, proactive program management, and continuous improvement.

What skills are required for this position?

Required skills include digital savvy, MarTech proficiency, strategic clarity, exceptional communication, change management & stakeholder unification, proactive issue resolution, multitasking mastery, and independent leadership.

What are the mandatory technical requirements for this job?

Mandatory technical requirements include 5+ years of hands-on experience in Marketing Technologies, 10+ years of overall Marketing experience, and 5+ years of experience developing technical requirements for marketing technology projects.

What are the education requirements for this role?

Education requirements include a Bachelor's degree in Marketing, Computer Science, Data Science, Analytics, or related fields; a Master’s degree is a bonus. Digital Marketing or MarTech platform certifications are also desired.

What desired experiences would be beneficial for this position?

Desired experiences include working in an agile environment, knowledge of Scrum, and project management certifications and/or experience.

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Finance
Industry
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Employees
2000
Founded Year

Mission & Purpose

We empower consumers and businesses to easily manage their financial lives. Bank, borrow, invest & plan – do it all with Axos. Our exceptional team has been the secret to our success over the years. Our team members combine a strong sense of individual purpose with a commitment to the shared success of our business. In our entrepreneurial, data-driven culture, we reward team members based on their achievements. We emphasize independence, goal-setting, and personal accountability.