FAQs
What challenges does the Ads Safety & Verification team face?
The Ads Safety & Verification team faces challenges such as developing safety tools to enforce Ads Policy accurately and efficiently, ensuring brand safe ad adjacency with accurate and scalable classifications, and increasing confidence in the effectiveness of Reddit's ads platform through integrations with ad verification partners.
What is the mission of the Ads Safety & Verification team?
The mission of the Ads Safety & Verification team is to protect the Reddit ads ecosystem so that users have a safe ads experience and legitimate advertisers trust Reddit. The team builds full stack, high scale products that span Reddit’s consumer-facing apps and ads systems, and operates services that can handle tens of millions of requests per day.
What are some key focus areas for the Ads Safety & Verification team?
Some key focus areas for the Ads Safety & Verification team include Ads Policy Enforcement, Brand Safety Signals, and Verification. These areas involve developing safety tools, ensuring brand safe ad adjacency, and increasing confidence in the effectiveness of Reddit's ads platform through integrations with ad verification partners.
What kind of impact does the Ads Safety & Verification team have on Reddit's business?
The Ads Safety & Verification team has an outsized impact on Reddit's business by ensuring a safe ads experience for users and building trust with legitimate advertisers. The team's work helps to protect the ads ecosystem, increase revenue growth, and make Reddit a sustainable, long-term business.