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Brand Development & Expansion Marketing Manager- Global Culinary Kitchen

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Nestlé

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Arlington

AI generated summary

  • You should have a degree in Marketing or related field, 5+ years in brand management, strong analytical and communication skills, and the ability to lead teams and manage projects effectively.
  • You will analyze consumer insights, manage P&L, lead brand strategies, oversee new product launches, and collaborate cross-functionally to drive growth and performance.

Requirements

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience
  • MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Strong negotiation and relationship building skills
  • Strong research and strategic analysis skills
  • Ability to work independently, autonomously and adapt quickly to change to deliver results
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
  • Proficient in Microsoft Office Applications
  • At least 5 years of work experience in product or brand management
  • Demonstrated ability and initiative to drive cross-functional teams to deliver on collective brand goals
  • Experience developing strategic plans, such as communication campaigns or commercialization strategies

Responsibilities

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
  • Strategically chart a course for the category, portfolio and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internals teams and customers.
  • Identify and address knowledge gaps in consumer, brand, product, business and marketplace to build a learning plan in collaboration with Shopper Marketing, Category development and Consumer Market Research.
  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
  • Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges as well as key demand fluctuations. Track sales, consumption, and consumer trends to identify gaps / opportunities
  • Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).
  • Responsible for ensuring the 3-year strategic plan is a full end-to-end business strategy and advances the organization to meet operational and supply needs
  • Manage end-to-end brand projects and assignments in a way that demonstrates an understanding of key consumer insights and an ability to activate them in relevant strategy and innovation activities.
  • Strong understanding of brand foundational tools and ensures the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
  • Activate brand’s nutrition health and wellness proposition in consumer communication
  • Management of budget, as well as evaluate share, sales and profit for the brand
  • Support packaging changes due to product, graphic and/or formula changes
  • Partners with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to execute
  • Build business plans and lead commercialization for new product opportunities in collaboration with a diverse cross-functional team
  • Develop and manage new product and program handoffs for established business partners to ensure that a smooth transition for new product launch plans is established and in place for launch
  • Leads by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets
  • Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.
  • Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed-upon objectives.
  • Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity
  • Fostering the sharing of best practices.

FAQs

What is the main responsibility of the Brand Development & Expansion Marketing Manager?

The main responsibility of the Brand Development & Expansion Marketing Manager is to develop long-term strategies (3+ years) focused on new global/import brand/category whitespace, innovative business models, and executing annual commercialization plans to achieve profitable growth.

What qualifications are required for this position?

The position typically requires a University Degree (BA/BS) in Marketing or a related business field, with an MBA preferred. Additionally, candidates should have at least 5 years of experience in product or brand management.

Is this position eligible for Visa Sponsorship?

No, this position is not eligible for Visa Sponsorship.

What are the key responsibilities related to consumer and customer intimacy?

Key responsibilities include developing a deep understanding of consumer demographics and behaviors, strategically charting a course for the category and brand using data-driven decision-making, and addressing knowledge gaps in consumer, brand, and marketplace understanding.

How does the role contribute to business planning?

The role includes P&L ownership to meet key business KPIs, leading the monthly operating process for business performance, developing revenue management strategies, and ensuring the 3-year strategic plan aligns with operational and supply needs.

What competencies are necessary for effective brand and product experience management?

Necessary competencies include managing end-to-end brand projects, demonstrating understanding of consumer insights, ensuring cultural relevance in brand identity, activating health and wellness propositions, and managing budgets effectively.

How does the Brand Development & Expansion Marketing Manager work with sales?

The manager partners with Sales and Customers to execute strategies in an omni-channel environment, maximizing business at retail and leading commercialization for new product opportunities with cross-functional teams.

What is expected in terms of talent management for this position?

The manager is expected to motivate and inspire direct reports, provide regular feedback, help build development plans, participate in recruitment, and foster the sharing of best practices among team members.

What skills are critical for success in this role?

Critical skills include strong negotiation and relationship-building abilities, research and strategic analysis skills, problem-solving and decision-making capabilities, excellent communication skills, and proficiency in Microsoft Office Applications.

Is there a focus on diversity and inclusion in the hiring process?

Yes, Nestlé is committed to an inclusive workplace and actively seeks diverse talent. The company recognizes the valuable skills of veterans and individuals with disabilities and promotes workforce diversity throughout the recruitment process.

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.