FAQs
What is the main responsibility of the Brand Development & Expansion Marketing Manager?
The main responsibility of the Brand Development & Expansion Marketing Manager is to develop long-term strategies (3+ years) focused on new global/import brand/category whitespace, innovative business models, and executing annual commercialization plans to achieve profitable growth.
What qualifications are required for this position?
The position typically requires a University Degree (BA/BS) in Marketing or a related business field, with an MBA preferred. Additionally, candidates should have at least 5 years of experience in product or brand management.
Is this position eligible for Visa Sponsorship?
No, this position is not eligible for Visa Sponsorship.
What are the key responsibilities related to consumer and customer intimacy?
Key responsibilities include developing a deep understanding of consumer demographics and behaviors, strategically charting a course for the category and brand using data-driven decision-making, and addressing knowledge gaps in consumer, brand, and marketplace understanding.
How does the role contribute to business planning?
The role includes P&L ownership to meet key business KPIs, leading the monthly operating process for business performance, developing revenue management strategies, and ensuring the 3-year strategic plan aligns with operational and supply needs.
What competencies are necessary for effective brand and product experience management?
Necessary competencies include managing end-to-end brand projects, demonstrating understanding of consumer insights, ensuring cultural relevance in brand identity, activating health and wellness propositions, and managing budgets effectively.
How does the Brand Development & Expansion Marketing Manager work with sales?
The manager partners with Sales and Customers to execute strategies in an omni-channel environment, maximizing business at retail and leading commercialization for new product opportunities with cross-functional teams.
What is expected in terms of talent management for this position?
The manager is expected to motivate and inspire direct reports, provide regular feedback, help build development plans, participate in recruitment, and foster the sharing of best practices among team members.
What skills are critical for success in this role?
Critical skills include strong negotiation and relationship-building abilities, research and strategic analysis skills, problem-solving and decision-making capabilities, excellent communication skills, and proficiency in Microsoft Office Applications.
Is there a focus on diversity and inclusion in the hiring process?
Yes, Nestlé is committed to an inclusive workplace and actively seeks diverse talent. The company recognizes the valuable skills of veterans and individuals with disabilities and promotes workforce diversity throughout the recruitment process.