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Brand Director - Ultra

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Monster Energy

22d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Corona

AI generated summary

  • You should have a Bachelor's in Business, Marketing, or Communications, over 7 years in marketing/brand management, 5 years in CPG, and skills in Microsoft Office, social media, and Nielsen.
  • You will develop brand strategies, lead the marketing team, manage campaigns, oversee product portfolio, and ensure cohesive digital marketing across platforms while collaborating with cross-functional teams.

Requirements

  • Prefer a Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study
  • More than 7 years of experience in marketing, brand management
  • More than 5 years of experience in consumer packaged goods (CPG) industry preferred
  • Computer Skills: Microsoft Office, Social Media, Click Up, Nielsen

Responsibilities

  • Own the brand strategy development and brand expression, ensuring all marketing efforts are on brand strategy.
  • Lead, manage and coach the brand marketing team
  • Develop and implement annual brand marketing plan collaboratively working cross functional marketing teams and other executive management teams.
  • Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.
  • Oversee the brand product portfolio on the creation of new products, strategic product updates, and their associated brand plans, selling materials, and digital marketing (social media, influencers, Search Engine Marketing (SEM), paid media, website, and email marketing).
  • Demonstrate strong passion for the advancement and growth of the brand and business.
  • Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads.
  • Partner with marketing teams as needed for marketing efforts such as photo shoots, campaign creation, event appearances, social media content development and promotion, etc.

FAQs

What are the primary responsibilities of the Brand Director - Ultra?

The Brand Director is responsible for brand strategy development, leading the brand marketing team, implementing annual marketing plans, overseeing the brand product portfolio, and ensuring brand initiatives are integrated into digital marketing efforts.

What type of experience is required for this position?

Candidates should have more than 7 years of experience in marketing and brand management, with over 5 years in the consumer packaged goods (CPG) industry preferred.

What educational background is preferred for this role?

A Bachelor's Degree in Business Administration, Marketing, Communications, or a related field of study is preferred.

Are there any specific computer skills required for this job?

Yes, candidates should be proficient in Microsoft Office, social media platforms, Click Up, and Nielsen.

What is the base pay range for this position?

The base pay range is USD $104,250 - $139,000 or more, depending on experience and qualifications.

Is previous experience in the consumer packaged goods (CPG) industry important?

Yes, more than 5 years of experience in the CPG industry is preferred for this role.

Will the Brand Director work collaboratively with other teams?

Yes, the Brand Director will collaborate with cross-functional marketing teams and other executive management teams as needed.

What kind of team will the Brand Director be leading?

The Brand Director will lead, manage, and coach the brand marketing team.

Does the company provide equal employment opportunities?

Yes, the company is an Equal Opportunity Employer and protects veterans as well as individuals with disabilities.

Are certifications or licenses required for this role?

No specific certifications or licenses are required for this position.

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Monster Energy

Unleash the Beast!

Retail & Consumer Goods
Industry
1001-5000
Employees
2002
Founded Year

Mission & Purpose

Monster Energy is more than an energy drink, it is a lifestyle! We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire. We celebrate with our fans and riders and employees! We are a brand that represents being the best at what we do. Join Us! Monster Energy is an affirmative action and equal opportunity employer.