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Brand Manager

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Creative Arts & Fashion
  • Gurgaon

AI generated summary

  • You need 3-6 years in Brand Management or Creative Writing, real-money poker experience is a plus, and proven skills in brand strategy, audience targeting, and creative campaigns.
  • You will develop and execute marketing campaigns, lead creative projects, write scripts, analyze market insights, ensure brand consistency, and collaborate with teams and agencies for optimal performance.

Requirements

  • 3-6 years of experience as Brand Manager/Creative Writer or an equivalent position
  • Prior experience in a real-money poker will be a plus
  • Proven ability to develop brand and marketing strategies
  • Experience in identifying target audiences and devising effective creative campaigns

Responsibilities

  • Develop and execute marketing campaigns that align with the brand's overall strategy and goals.
  • Lead creative projects from ideation to execution, collaborating with cross-functional teams such as design, content, and product development.
  • Write scripts for marketing campaigns and digital ads that are aligned with the brand's voice and tone.
  • Conduct market research and analyze consumer insights to inform campaign strategies and messaging.
  • Work with internal stakeholders to ensure successful campaign launches and monitor campaign performance to optimize results.
  • Collaborate with external agencies to ensure campaigns are executed on time and within budget.
  • Ensure brand consistency across all touchpoints, including social media, email marketing, and website content.
  • Stay up-to-date with industry trends and developments to ensure the brand remains competitive in the market.

FAQs

What are the primary responsibilities of the Brand Manager?

The Brand Manager will be responsible for developing and executing marketing campaigns, leading creative projects, writing scripts for ads, conducting market research, collaborating with cross-functional teams, and ensuring brand consistency across all touchpoints.

What qualifications are required for the Brand Manager position?

Candidates should have 3-6 years of experience as a Brand Manager or Creative Writer, with a proven ability to develop marketing strategies and experience in identifying target audiences and creating effective campaigns. Experience in real-money poker is a plus.

What type of work environment can I expect if I join as a Brand Manager?

You can expect an excellent work environment with a great culture and ample opportunities for learning and growth.

Will I have the opportunity to work with industry leaders?

Yes, you will have the chance to work with some of the best leaders and minds in the industry, providing valuable insights and learning opportunities.

Is there an emphasis on data and analytics in this role?

Yes, the company emphasizes an obsession with data to inform campaign strategies and optimize results.

What compensation and benefits can I expect?

The role offers competitive compensation and incentives, along with the opportunity for global exposure as part of Flutter Entertainment.

How does the company support professional growth?

Junglee Games offers ample learning opportunities and exposure to the gaming ecosystem, allowing for significant professional development.

Will I be collaborating with external agencies?

Yes, the Brand Manager will collaborate with external agencies to ensure that campaigns are executed on time and within budget.

How important is brand consistency in this role?

Brand consistency is crucial, as the Brand Manager will ensure that all marketing efforts align with the brand's voice and are consistent across all touchpoints, including social media, email marketing, and website content.

Are there opportunities to innovate within the role?

Absolutely, innovation is a key aspect of the role, as the Brand Manager will be tasked with creating and executing campaigns that provide innovative and exciting gaming experiences.

Entertainment & Media
Industry
10,001+
Employees
2019
Founded Year

Mission & Purpose

Flutter is a global sports betting, gaming and entertainment provider for over 18 million customers worldwide and the parent company of leading global consumer brands such as FanDuel, Sky Betting & Gaming, Paddy Power, PokerStars, Betfair, Sportsbet, Tombola, TVG, Adjarabet and Sisal. Our vision is to be the global leader in online sports betting and gaming by providing a vibrant and safe sports betting and gaming experience to our customers around the world.