Logo of Huzzle

Brand Manager

image

Beiersdorf

10d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • Birmingham

AI generated summary

  • You need marketing experience, strategic thinking, project management skills, relationship-building ability, results-driven mindset, creative ideas, growth mindset, and analytical skills for this Brand Manager role. Passion and drive are a must!
  • You will manage relationships with pharmacies, plan and deliver sales initiatives, provide training, monitor performance, secure point of sale execution, and collaborate with internal teams to drive Eucerin brand growth.

Requirements

  • Experience in Marketing
  • Strategic mindset
  • Project Management
  • Relationship building
  • Results oriented
  • Go Getter! Drive and Passion.
  • Creative, bursting with ideas to grow.
  • Growth mindset
  • Analytical skills

Responsibilities

  • Relationship Management:
  • This role will require you to build trusted relationships with key stakeholders in independent pharmacies, including Pharmacists, Managers and Sales Assistants to grow Eucerin sales.
  • Planning & Sales Delivery:
  • Develops and delivers in agreement with Pharmacy Director and aligned with Medical Manager, quarterly training and events plans ensuring alignment to overall marketing strategy and agreed commercial targets.
  • Visits pharmacies according to agreed call plan to merchandise, sell-in NPD and promotions, and actively take product orders via IQSALEs to drive sales.
  • Develops new business relationships with targeted accounts in order to drive further distribution of Eucerin brand.
  • Collaborate with the Detailing Team to drive Medical Strategy and enable closed-loop Dermatologist recommendation.
  • Education & Training:
  • Provides skincare knowledge and consumer-oriented product/sales training to pharmacies via in-store visits, training events, webinars or professional congresses to build our position as leader/experts in skincare. Executes training utilising materials created by Training Manager and provides input on material development.
  • Monitoring & Reporting:
  • Produces monthly reports for all relevant stakeholders on agreed targets in order to monitor performance and develop interventions to improve performance.
  • Monitors competitor activity so as to develop and share insights that initiate further opportunities.
  • Point of Sale:
  • Secures distribution, optimal shelving allocation and campaign execution as per the agreed plan to increase Eucerin distribution and exploit sell out opportunities.
  • External Collaboration:
  • Collaborates with internal Supply Chain and Pharmed (3rd party logistical provider) on any logistical issues and facilitates resolution.
  • Manages administration of the IQSALEs CRM system and acts as main point of contact for Eucerin.
  • Collaborates with S&CM Team on POS requirements.

FAQs

What brands will the Brand Manager be responsible for developing a strategy for?

The Brand Manager will be responsible for developing and executing a brand strategy for NIVEA Face Cleanse & Moisture.

What is the duration of the position of Brand Manager?

This is a 12 month Fixed Term Contract.

What key responsibilities will the Brand Manager have?

The key responsibilities of the Brand Manager include developing and aligning brand strategy, implementing annual marketing plans, delivering campaigns, generating consumer insights, launching new products, monitoring and reporting brand performance, managing budgets, building relationships with agencies, and collaborating with global marketing teams.

What skills and qualities are required for the Brand Manager position?

The ideal candidate for the Brand Manager position should have experience in Marketing, a strategic mindset, project management skills, strong relationship building abilities, a results-oriented approach, drive and passion, creativity, a growth mindset, and analytical skills.

What benefits are offered to the Brand Manager at Beiersdorf UK?

The Brand Manager at Beiersdorf UK will receive a competitive salary, annual bonus (subject to conditions), car allowance, home-based work option, 25 days holiday, defined contribution Pension, private medical insurance, discounts on products, and the option to buy and sell holidays.

We are skin care. Accompanying people's lives, caring for healthy beautiful skin, nurturing people from the outside in.

Retail & Consumer Goods
Industry
10,001+
Employees
1882
Founded Year

Mission & Purpose

For over 140 years, Beiersdorf has been a companion in people’s lives, caring for healthy beautiful skin. With our global core brands NIVEA, Eucerin, La Prairie and Hansaplast, Beiersdorf is a worldwide leader in skin care. On a local scale, we have strong positions with brands like Aquaphor, Coppertone, Chantecaille, Labello, 8x4, atrix, Hidrofugal, Maestro, Skin Stories und Florena. Our more than 20.000 employees in more than 170 affiliates all over the world are the reason why we can grow fast and sustainably. Behind each brand, each product and each success are our people whose passion and entrepreneurial spirit make us a global leader in skin care. And our care has always gone further: We at Beiersdorf CARE BEYOND SKIN. We care for people and are committed expand our positive impact to our environment, our society and our consumers. Do you enjoy working for beloved brands trusted by millions of people throughout the world while developing yourself further? And would you like to help shape the future of products like NIVEA and Eucerin while caring beyond to create impact to our consumers, our society and the planet? Then explore the exciting career paths offered by the inventor of modern skin care and discover the many interesting opportunities for advancement and challenging responsibilities we provide all over the world. Whether you’re a career starter or a seasoned professional, or whether your background is in sciences or business, our open, integrative and purposeful corporate culture fosters excellence and will give you the freedom you need to let your entrepreneurial spirit unfold and to live out your enthusiasm for brands, people, and innovative technologies and markets.

Culture & Values

  • Care

    We act responsibly towards our colleagues, consumers, brands, our society and our environment.

  • Simplicity

    We strive for clarity and consistency, make decisions quickly and pragmatically and focus on what’s essential.

  • Courage

    We are committed to bold objectives, take initiative, learn from our mistakes and see change as an opportunity.

  • Trust

    We say what we mean, keep our promises and treat others with respect.

Benefits

  • Fair compensation

  • Flexible working hours

  • Hybrid work

  • 30 days paid leave

  • Fitness center support

  • Mental & medical health offers