Brand Manager, Bruichladdich Distillery

Rémy Cointreau

2mo ago

Applications are closed

Job
Full-time
Senior Level
Marketing
New York

Requirements

Minimum Qualifications:
5+ years’ experience in brand marketing. Spirits background preferred and single malt Scotch whisky experience is ideal.
High energy and hands-on attitude.
Proven ability to generate unique ideas and concepts.
Strong business analytics skills and data-driven mindset to seize opportunities and develop actionable solutions.
Understanding of the marketing mix and key levers to impact a brand’s performance.
Demonstrated ability to build relevant and impactful 360 brand marketing plans.
Experience managing and tracking extensive brand budgets and collaborating with finance departments.
Robust project management experience, including management of brand experiences/events.
Ability to influence others and strong stakeholder management including cross-functional team and 3rd party agencies/partners.
Exceptional organizational skills and sharp attention to detail.
Ability to quickly adapt, influence others and execute feedback.
Exceptional verbal and written communication skills.
Proficiency in Microsoft Office Suite – PowerPoint, Excel, etc.
Education / Professional Qualifications
Bachelor’s degree in Degree in Business Administration, Marketing, Communication and Media, or equivalent.

Responsibilities

Responsible for the strategy, design, implementation, and measurement of through-the-line programs in support of the U.S. Strategic Plan:
Partner with the Brand Director and brand team counterpart to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
Oversee brand programming from brief to execution to measurement:
Develop quarterly brand programs with strong, consumer insight-led hooks.
Oversee program media and PR activation, including management of media and PR agencies.
Forge and build out brand partnerships (brand / media / commercial, as relevant) to amplify programs.
Concept and develop program key visual, merchandising, and other point-of-sale.
Build suite of on- and off-premise program tools that increase brand rate of sale.
Develop quarterly program decks and corresponding premium POS/merchandising playbooks to be shared across brand marketing, trade marketing, and sales team.
Partner with Trade Marketing team to ensure seamless rollout and execution of all POS tools, including full adoption and execution of any co-branded programming.
Establish tracking and reporting processes to monitor and correlate activities to display execution, sales, and ROI.
Identify emerging opportunities across on- and off-trade channels and develop test & learn scenarios to quickly adapt for future programming.
Ownership and management of annual budget to ensure proper phasing, tracking, and reconciliation of marketing A&P.
Manage and regularly update a detailed budget tracker, to be shared across brand marketing and finance.
Work closely with brand finance controller to regularly report any risks & opportunities with budget.
Oversee budget processes including PO creation, goods receipting, and invoice review.
Lead team data & analytics, including monthly business/category performance and competitive analysis:
Regular reporting of brand/category performance through data analysis.
Manage brand KPI tracker for volume, distribution, and velocity targets.
Work closely with brand finance controller as well as business intelligence team to convert data into insights and action.
Oversee brand experiential, liquid-to-lips and sampling plans that deliver brand messaging and education in an engaging way.
Ideate and develop range of brand experiences that cut through to brand’s target consumer while staying true to brand values.
Lead seamless execution of brand events, including briefing and managing production agencies, developing collateral, and planning & managing event content capture.
Ensure the look and feel of the brand experience is in line with brand strategy.
Work cross-functionally and foster strong relationships both internally and externally:
· Internal: U.S. Brand Marketing, Global Brand Team, U.S. Trade Marketing, National Accounts, Brand Ambassadors, Sales and Field Activation Team, Legal, Finance, Accounting, Business Intelligence.
External: Media Agency, PR Agency, Social Agency, Shopper Marketing, Design, POS production vendors.

FAQs

What is the main responsibility of the Brand Manager at Bruichladdich Distillery?

The main responsibility of the Brand Manager is to build and enhance Bruichladdich Distillery’s whisky brands in the U.S. by developing and executing brand marketing strategies and programs that align with the overall brand strategy.

What qualifications are required for this position?

The position requires a minimum of 5+ years of experience in brand marketing, preferably within the spirits industry, with a focus on single malt Scotch whisky being ideal. A Bachelor's degree in Business Administration, Marketing, Communication and Media, or an equivalent field is also required.

Is prior experience in the spirits industry necessary?

Yes, a background in spirits marketing is preferred, and experience specifically in single malt Scotch whisky is ideal.

Who will the Brand Manager report to?

The Brand Manager will report to the Brand Director.

What skills and qualities are essential for candidates applying for this role?

Candidates should possess strong business analytics skills, exceptional organizational and communication abilities, a hands-on attitude, and robust project management experience. They should also be capable of influencing others and managing stakeholder relationships effectively.

What does the annual salary range for this role look like?

The salary range for this role is $130,000 to $145,000, depending on relevant experience, business sector, and geographic location.

What types of programs will the Brand Manager be responsible for?

The Brand Manager will oversee the strategy, design, implementation, and measurement of various brand programs, including media and PR activations, on- and off-premise tools, and experiential marketing activities.

How will brand performance be monitored?

Brand performance will be monitored through data analysis, tracking key performance indicators (KPIs) for volume, distribution, and velocity, as well as establishing reporting processes to correlate activities with sales and ROI.

What kind of relationships will the Brand Manager need to foster?

The Brand Manager will need to build strong relationships both internally (with teams across marketing, sales, finance, etc.) and externally (with media, PR, social agencies, and production vendors).

What type of brand experience initiatives will the Brand Manager develop?

The Brand Manager will ideate and develop brand experiences that resonate with the target consumer while aligning with Bruichladdich's values, and will also lead the seamless execution of brand events.

Rémy Cointreau

International account of the Rémy Cointreau Group. Terroir, People and Time

Retail & Consumer Goods

Industry

1001-5000

Employees

1990

Founded Year

Mission & Purpose

The history of our family-owned Group, whose origins date back to 1724, is the result of the 1990 merger of holding companies owned by the Hériard Dubreuil and Cointreau families, who controlled E. Rémy Martin & Cie SA and Cointreau & Cie SA, respectively. Today, approximately 1,900 employees are working with us around the world. We value terroir, people and time, values which link our Houses closely together. Our Houses produce exceptional products for exceptional moments. They are the result of a rigorous selection of ingredients from the best terroirs transformed by time and the expertise of inspired men and women. Each brand within our portfolio embodies this expertise and unique heritage, but all share the same culture of creativity and excellence... LOUIS XIII and Rémy Martin, under the House of Rémy Martin; Mount Gay, St-Rémy, Cointreau, Metaxa, The Botanist, Champagne Telmont and Belle de Brillet, within our Liqueurs & Spirits division; and Bruichladdich, Westland and Le Domaine des Hautes Glaces, composing our Whisky division. Our strategic vision is to become the world leader in exceptional spirits. A love of our terroirs and the mastery of time have always been at the heart of our expertise. And it is up to each and every one of us to bring this link to life, connecting land, people and time. We believe that our most valuable asset is our staff. Our approach to talent management is conceived around a long-term plan, offering employees individualized support from a dedicated team. We don't only encourage geographic mobility, but also mobility from one discipline to another. With operations on three continents, we offer a wide variety of business lines and unique international transfer opportunities, allowing employees to hone their talents and fulfill their career potential, while flourishing both personally and professionally.