Brand Manager - Canada

Chipotle Mexican Grill

Nov 5

Applications are closed

Job
Full-time
Mid & Senior Level
Customer Relations
Marketing
Toronto

Requirements

B.A./B.Sc. in Business or Marketing; or an equivalent in education and experience is preferred
English fluency required, Bi-Lingual (English & French) a plus
3-5 years of experience in a similar role within a hospitality/retail setting
Strong analytical and problem-solving skills, with the ability to analyze raw data, draw conclusions, and develop actionable recommendations
Strong knowledge of leading social media platforms and successful brand strategies (build perceptions and conversions) – both paid and organic.
Knowledge of and the ability to use a PC/Mac with demonstrated proficiency of Microsoft Office products (Excel, PowerPoint, Access & Word)
Excellent interpersonal and written/verbal communication skills and the ability to manage financial information in a confidential and professional manner
Strong commercial awareness and business acumen
Action orientated and results motivated
Strong project management and organization skills
A pro-active self-starter who can work in a fast-paced team

Responsibilities

Develop and implement brand strategies that align with Chipotle’s core values, mission, and market positioning. Ensure consistency across all guest touchpoints.
Partner with domestic and international teams to localize digital-driven, brand-building paid communications campaigns – supporting both national campaigns and new restaurant openings.
Develop and execute Marketing plans for New Restaurant Openings that align with local market needs.
Support execution of full integrated marketing communications campaigns, across social media (paid/organic), paid search, online/streaming video, PR, and in-store collateral. A successful candidate will have experience in integrated campaign execution, but also has the depth of experience to bring localized insights into creative, media planning, and communication strategy.
Lead the creation, integration, and application of a high engagement, owned social media strategy including the sourcing of best-in-class Chipotle international creative for syndication to Canada, the leading of Canadian-specific cultural content, and support the customer service protocol for social channels.
Develop and lead execution of paid media strategies that support brand objectives including but not limited to, digital, social media, search (PPC), display, and traditional media.
Serve as a key stakeholder to partner with Chipotle’s Product teams to ensure the successful and on-time launch of new digital features and guest engagement opportunities, including the consumer communications needed to surround new feature launches.
Foster high functioning working relationship with Consumer Insights/Data Analytics and the global brand team to utilize to data and insights to understand consumer behaviors, leveraging data to inform Marketing strategies and overall brand position.
Support key promotional drive periods for the Chipotle app and 3rd party delivery partners (DoorDash, UberEats, SkipTheDishes, etc.)
Identify and manage Brand partnerships and sponsorships to increase brand visibility and expand Chipotle’s reach within the targeted markets.
Collaborate with International Teams to create compelling on-brand content that resonates with the Canadian Market and effectively communicates Chipotle’s story and brand values
Oversee and ensure efficient allocation of resources of the Brand Marketing budget to maximize ROI
Additional duties as assigned.

FAQs

What is the primary responsibility of the Brand Manager - Canada?

The primary responsibility of the Brand Manager - Canada is to oversee the brand strategy for the Canadian business, ensuring brand consistency across all guest touchpoints and driving awareness and perception in alignment with Chipotle's core values and mission.

What qualifications are required for this role?

A B.A./B.Sc. in Business or Marketing, or an equivalent in education and experience is preferred. The candidate should also have 3-5 years of experience in a similar role within a hospitality or retail setting.

Is bilingualism required for this position?

English fluency is required, and being bilingual in English and French is a plus.

What key areas will the Brand Manager focus on?

The Brand Manager will focus on Digital Performance Insights and Analytics, CRM and Digital Marketing, Delivery Partnership Management, Brand Partnership, and New Restaurant Openings.

What type of campaigns will the Brand Manager be responsible for executing?

The Brand Manager will support the execution of integrated marketing communications campaigns across social media (paid/organic), paid search, online/streaming video, PR, and in-store collateral.

What skills are important for the Brand Manager role?

Strong analytical and problem-solving skills, project management and organization skills, excellent communication skills, strong commercial awareness, and the ability to work in a fast-paced team environment are important for this role.

What is the pay range for the Brand Manager position?

The pay range for this position is $90,000.00–$124,500.00, depending on skill level, experience, and/or education.

Does Chipotle support diversity and inclusion in hiring?

Yes, Chipotle values diversity at all levels and is committed to fostering a culture that champions diversity, ensures equity, and celebrates inclusion among all qualified applicants.

Are there opportunities for promotional partnerships in this role?

Yes, the Brand Manager will identify and manage brand partnerships and sponsorships to increase brand visibility and expand Chipotle’s reach within targeted markets.

Will the Brand Manager work with other teams?

Yes, the Brand Manager will partner closely with the domestic and international teams, as well as with Chipotle’s Product teams and Consumer Insights/Data Analytics teams.

Chipotle Mexican Grill

Real Food. Real People. Real Opportunities.

Retail & Consumer Goods

Industry

10,001+

Employees

1993

Founded Year

Mission & Purpose

When Chipotle first opened, the idea was simple: show that food served fast didn't have to be a "fast-food" experience. We use high-quality raw ingredients and classic cooking methods, serve in a distinctively designed atmosphere, and provide an exceptional customer experience—features more frequently found in the world of fine dining. As a fast-growing company, we’re always looking for new people to join our team. We provide real opportunity for advancement and a fun, exciting work environment.