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Brand Manager (f/m/d) - Home Care

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Colgate-Palmolive

Feb 22

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Product
  • Hamburg

AI generated summary

  • You should have a degree in Business, 4-6 years in Brand Management, strong business and consumer understanding, project management skills, financial knowledge, and fluency in English and German.
  • You will manage brand strategies, analyze market trends, oversee product launches, collaborate with teams, prepare presentations, and track performance to meet sales and profit goals.

Requirements

  • College or University degree, preferably in Business Administration or relevant field
  • A proven track record of performance with 4 to 6 years of work experience in Brand Management, Marketing/Trade Marketing, preferably in a multinational FMCG company
  • Business knowledge and understanding on category and brand strategies
  • Consumer & Shopper Understanding, Strategic & Creative Thinking
  • Ability to manage different portfolio projects, promotions and activation (BTL, ATL) at the same time.
  • Ability to build good relationships with Customer Development and Retail Marketing to implement the strategies, to build activity grid and achieve marketing objectives.
  • Financial knowledge (P&L) to recommend initiatives that bring financial results and understanding the impact on the business and ROI.
  • Fluent in English and German.

Responsibilities

  • Responsible for volume and profit delivery on brand/product lines.
  • Development and implementation of strong brand strategies/plans and support programs for our products incl. volume and operations planning, and financial mix of brand/product line.
  • Develop product strategy and 5Ps by product based on consumer and shopper expertise/insights.
  • Planning, implementing and tracking of new product launches and re-launches in close collaboration with the International Marketing department and local Customer Development Teams / Retail Marketing Teams.
  • Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for products/services.
  • Develop 5P’s communication tools in strong collaboration with Retail Marketing for Customer Development to execute the plans.
  • Responsible for 5P’s tracking, for continuously monitoring and working with Customer Development for corrections when needed.
  • Interact with external partners including media & advertising agencies, trade customers, cooperation partners, market research consultants.
  • Support Customer Development in presentation to customers on New Products and Business Activations.
  • Prepare business decisions and present related activities to Manager & Senior Management for review and direction setting.
  • Support in defining budget reviews/mid-year review volume plans & financial goals by category aligned with the commercial team.

FAQs

Is relocation assistance provided for this position?

No, there is no relocation assistance offered for this role.

What are the main responsibilities of the Brand Manager?

The Brand Manager is responsible for volume and profit delivery, development and implementation of brand strategies, planning and tracking new product launches, market analysis, and collaboration with external partners among other tasks.

How many years of experience are required for this position?

The position requires 4 to 6 years of work experience in Brand Management, Marketing/Trade Marketing, preferably in a multinational FMCG company.

Is fluency in any languages required for this role?

Yes, fluency in English and German is required for this role.

What kind of degree is preferred for applicants to this position?

A college or university degree, preferably in Business Administration or a relevant field, is preferred for applicants.

Are there opportunities for career advancement at Colgate-Palmolive?

Yes, Colgate-Palmolive is a growth company that fosters a culture aimed at helping employees achieve common goals and build a brighter future, which can lead to career advancement opportunities.

What values does Colgate-Palmolive uphold in its workplace culture?

Colgate-Palmolive upholds the core values of Caring, Inclusive, and Courageous in its workplace culture.

Does Colgate-Palmolive provide accommodations during the application process?

Yes, reasonable accommodations during the application process are available for persons with disabilities.

What is the location of this job?

The job is located in Hamburg, Germany.

Are applicants evaluated based on diversity and inclusion criteria?

Yes, Colgate-Palmolive is committed to diversity, equity, and inclusion, and all qualified applicants will be considered without regard to various characteristics protected by law.

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Colgate-Palmolive

We are Colgate, a caring, innovative growth company reimagining a healthier future for all people, pets and planet.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with 34,000 people dedicated to improving the health and wellness of people and their pets. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition and reaching more than 200 countries and territories, Colgate teams are developing, producing, distributing and selling health and hygiene products and pet nutrition offerings essential to society through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including our achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through our Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991.