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Brand Manager Ireland

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The Coca-Cola Company

5d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • Dublin

AI generated summary

  • You need 4-5 years in marketing activation, strong business acumen, adaptability, effective communication, project management skills, and the ability to coordinate local activations with bottlers.
  • You will manage local brand activations, support cross-functional initiatives, oversee budgets and timelines, track performance through data analysis, and prepare reports and presentations.

Requirements

  • 4-5 years of experience in marketing activation (end to end project delivery), working with TCCC external partners (bottlers and customers).
  • Ability to understand and leverage business, finance and commercial insights.
  • Ability to adapt to changing environment and cross correct in due time, scenario planning thinking.
  • Ability to effectively communicate and collaborate with key stakeholders (category marketing teams, bottler) and ensure alignment.
  • Good project management skills, able to coordinate multiple projects at the same time and deliver high quality on time.
  • Ability to coordinate full details (calendars, resources, metrics) of local activation with bottlers.

Responsibilities

  • Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging marketing assets), in coordination with the bottler
  • Support the marketing director on cross-functional initiatives, work assignments and tasks that align to brand priorities
  • Participate in agile projects for the development of OU and Market-level innovation and IMX campaigns
  • Manage program budgets (DME) and timelines to drive flawless execution of the plan, hitting all system milestones on time and within budget
  • Track brand and project performance through data analysis by converting KPI’s and findings into specific insights and actions that add value to the business, drive brand love and brand value
  • Coordinate local activations with bottlers, including POS activations & promos, events, experiential, leveraging marketing assets
  • Prepare reports / presentations as needed (e.g. monthly performance reports)

FAQs

What is the primary focus of the Brand Manager role at Coca-Cola Ireland?

The primary focus of the Brand Manager role is to manage brand activation at the local level, coordinate with bottlers, support the marketing director in cross-functional initiatives, and track brand performance through data analysis.

What qualifications are required for this position?

The position requires 4-5 years of experience in marketing activation, a strong ability to leverage business and commercial insights, effective communication skills with key stakeholders, good project management skills, and the capacity to adapt to changing environments.

Is travel a requirement for this job?

Yes, the job requires 10% of travel.

What type of experience is preferred for this role?

Preferred experience includes end-to-end project delivery in marketing activation while working with TCCC external partners like bottlers and customers.

What kind of skills are essential for this position?

Essential skills include leadership, media planning, analytical thinking, digital media strategy, brand positioning, and project management.

What does the company offer in terms of brand portfolio?

The Coca-Cola Company offers an iconic and innovative portfolio that represents over 250 products with some of the most popular brands in the world.

Will there be opportunities for training and growth?

Yes, Coca-Cola fosters a growth culture and is a learning organization, empowering individuals to leverage global networks and insights for career development.

Are there opportunities to work on innovative projects?

Yes, the Brand Manager will participate in agile projects for the development and implementation of innovation and IMX campaigns at the market level.

What kind of reports is the Brand Manager expected to prepare?

The Brand Manager is expected to prepare reports and presentations, including monthly performance reports.

How will the Brand Manager track performance?

The Brand Manager will track brand and project performance through data analysis and by converting KPIs and findings into actionable insights that drive business value.

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The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.