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Brand Manager - Jamaican Brands

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Campari Group

1mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 5+ years in brand marketing, strong strategic skills, digital expertise, experience in consumer engagement, and proficiency in research tools, with excellent communication and collaboration abilities.
  • You will manage brand strategy, analyze market data, ensure effective communication, oversee budgets, engage consumers, collaborate with teams, and develop digital marketing programs.

Requirements

  • 5+ years’ experience in marketing, preferably in brand or customer marketing within the drinks industry or a relevant luxury/prestige product or service
  • Strong strategic and analytical skills with strong financial/business acumen and entrepreneurial spirit.
  • Excellent knowledge of the full marketing mix including customer marketing
  • Strong digital experience, needs to be able to demonstrate experience of effective marketing programmes that have used digital platforms
  • Good experience of social media, search, display, email, and social listening tools
  • Experience of working on a ‘turnaround’ brand would be beneficial though not essential
  • Experience in the super premium spirits category beneficial
  • Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs.
  • Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools
  • Ability to interact and influence internal and external stakeholders at all levels to create cross-team collaboration while driving projects to conclusion
  • Experience in managing advertising, creative, and promotional agencies
  • Ability to identify problems and offer solid, fact based recommendations
  • Strong conceptual and creative skills
  • Excellent verbal and written communication skills; strong presentation skills
  • Proficient in Word, Excel, and PowerPoint
  • Experience in using syndicated research (i.e. Nielsen)

Responsibilities

  • Development and implementation of the strategic and operational brand marketing plan (short and medium term)
  • Ownership of the brand’s P&L in a marketing driven organisation
  • Generation of consumer insights and intelligence to inform strategy and execution
  • Analysis of all sales, market and consumer research data to manage, control and advance the brand, for example using Nielsen, execute analysis of market, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales.
  • Run integrated communication planning process within brand parameters, achieving performance objectives.
  • Ensure all materials are consistent with local and global strategy & brand visual identity, on time & within budget, legally compliant and developed with input from all relevant internal stakeholders.
  • Partner with Commercial team to ensure they have the tools to relay the brand stories to their customers and adjust based on customer feedback.
  • Managing multiple agencies from running pitch process to execution of projects.
  • Regular communication with agencies on delivery of project against relevant KPIs set and budget.
  • Develop, manage, and execute the consumer and customer engagement plans.
  • Collaborate with Customer Marketing and Supply Chain on new activations such as gifting of new products.
  • Partnering with Finance on pricing strategy and structure.
  • Development and activation of POS, VAP, Premiums, and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI.
  • Participate in and/or other assigned projects important for brand or portfolio development.
  • Create effective digital marketing programmes that will cut through the clutter and are fully integrated with the rest of the marketing mix.
  • Responsible and accountable for brand financials, including budget development and variance reconciliation. Manage brand budgets keeping A&P spend within established limits and providing timely reports and analysis to the company on Spend, Committed and Uncommitted A&P budget.
  • Develop and present Quarterly Business Reviews.

FAQs

What is the role of the Brand Manager - Jamaican Brands?

The Brand Manager is responsible for aligning the global strategic direction and development of the brands to effectively engage the UK audience, ensuring the Commercial team has the necessary tools to convey brand stories.

What experience is required for this role?

Candidates should have 5+ years of experience in marketing, preferably in brand or customer marketing within the drinks industry or a relevant luxury/prestige product or service.

What are the key responsibilities of the Brand Manager?

Key responsibilities include developing and implementing marketing plans, managing brand financials, analyzing market data, running integrated communication planning processes, and creating effective digital marketing programmes.

What type of financial management is expected in this position?

The Brand Manager is responsible for the brand's P&L, budget development, variance reconciliation, and managing A&P spend within established limits.

What skills are essential for this job?

Essential skills include strong strategic and analytical abilities, digital marketing expertise, excellent communication and presentation skills, and experience in managing advertising and promotional agencies.

What does the team culture look like at Campari Group?

The team culture is inclusive, dynamic, passionate, and welcoming, focusing on collaboration and shared values to drive the success of each brand.

Are there opportunities for professional development within the company?

Yes, Campari Group offers a wide range of learning resources, including LinkedIn Learning, to support employee development.

What benefits are included in this position?

Benefits include a competitive salary, generous bonus scheme, private medical and dental healthcare, 25 days holiday plus bank holidays, a pension scheme, fitness allowance, life assurance, and product allowance.

What is the reporting structure for this role?

The Brand Manager reports to the Senior Brand Manager and collaborates with various internal teams, including Integrated Marketing Communications, Commercial, Finance, and Global marketing.

How does Campari Group promote diversity and inclusion?

Campari Group is committed to diversity in all forms, ensuring equal employment opportunities without discrimination based on various characteristics, and fostering a culture of collaboration and shared growth.

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Campari Group

Toasting Life Together

Manufacturing & Electronics
Industry
1001-5000
Employees
1860
Founded Year

Mission & Purpose

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities. Global Priorities, the Group’s key focus, include Aperol, Appleton Estate, Campari, SKYY, Wild Turkey e Grand Marnier. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses. Headquartered in Sesto San Giovanni, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 23 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 20 countries. The Group employs approximately 4,000 people. The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI - Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. Please enjoy our brands responsibly Campari Group has no obligation to accept, display, review, monitor, or maintain any content posted to any Social Media Site, but does reserve the right to monitor, restrict, block, suspend, or terminate access to any Social Media Site, at any time, without notice and for any reason, in its sole discretion. We reserve the right to delete comments, images, or other posts that we deem are abusive, inflammatory, or otherwise inappropriate.