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Brand Manager (m/w/d)

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Nestlé

13d ago

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Product
  • Euskirchen

AI generated summary

  • You have a degree in BWL, FMCG experience in brand management, strong analytical skills, good timing, persuasive communication, fluent in German/English, and proficient in MS Office; knowledge of trade data tools is a plus.
  • You will develop and implement marketing plans, manage budgets, analyze market data, coordinate campaigns with agencies, and collaborate with cross-functional teams and colleagues.

Requirements

  • Nach dem Abschluss deines Studiums (z.B. BWL) hast du bereits Erfahrung im Produkt- oder Brand Management oder in einer vergleichbaren Position in der FMCG-Branche gesammelt.
  • Du hast ein gutes Zahlenverständnis und Spaß an der Durchführung und Auswertung von Analysen sowie ein sicheres Gespür für Verbraucherbedürfnisse, Markenneueinführungen und -pflege.
  • Timings hältst du stets im Blick und arbeitest gern selbstständig sowie ergebnisorientiert.
  • Dein Kommunikationsstil ist überzeugend und kooperativ.
  • Abgerundet wird dein Profil von fließenden Deutsch- und Englischkenntnissen und einer souveränen Nutzung des MS-Office-Pakets. Kenntnisse mit Handelsdatentools wie z.B. Circana Unify+ oder Nielsen NITRO sind von Vorteil.

Responsibilities

  • Als Brand Manager (m/w/d) bist du für die Erarbeitung und Umsetzung der nationalen Marketingpläne und die Steuerung des Marketing-Budgets für unsere Marken PURINA ONE MINI sowie LILY´S KITCHEN verantwortlich.
  • Hierzu gehören auch die lokale Planung und Implementierung von Innovationen und Renovationen in Abstimmung mit dem internationalen Marketing.
  • Auf Basis von Markt-, Wettbewerbs- und Potenzialanalysen leitest du relevante Handlungsempfehlungen ab.
  • Du übernimmst die Erarbeitung, Durchführung und Bewertung von Kampagnenideen in Zusammenarbeit mit externen Agenturen und stimmst die Marketing-Aktivitäten mit dem Vertrieb ab.
  • Die intensive Zusammenarbeit mit nationalen und internationalen Kolleg:innen macht dir genauso viel Spaß wie die Mitarbeit in verschiedenen (cross-funktionalen) Projekten.

FAQs

What is the location of the Brand Manager position?

The Brand Manager position is based in Euskirchen.

What type of employment contract is being offered for this role?

The position offers a permanent employment contract.

What are the working hours for this role?

The Brand Manager position is full-time.

What brands will the Brand Manager be responsible for?

The Brand Manager will be responsible for PURINA ONE MINI and LILY'S KITCHEN.

Is previous experience required for this position?

Yes, candidates should have experience in product or brand management or a comparable position in the FMCG industry.

What skills are important for success in this role?

Important skills include a good numerical understanding, ability to conduct and evaluate analyses, and a strong grasp of consumer needs and market introductions.

Are there opportunities for further training and development?

Yes, there are many opportunities for training and development, including targeted training, modern working methods, and international collaboration.

Can I bring my pet to the workplace?

Yes, you are welcome to bring your pet to the office at any time.

What benefits does the company offer?

Benefits include flexible working arrangements, sabbatical options, and a company pension plan.

Who should I contact for more information about the application?

For more information about the application, you can contact Kathrin Doser.

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Nestlé

Unlocking the power of food to enhance quality of life for everyone, today and for generations to come.

Retail & Consumer Goods
Industry
1-10
Employees

Mission & Purpose

As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the future. We can trace our origin back to 1866, when the first European condensed milk factory was opened in Cham, Switzerland, by the Anglo-Swiss Condensed Milk Company. One year later, Henri Nestlé, a trained pharmacist, launched one of the world’s first prepared infant cereals ‘Farine lactée’ in Vevey, Switzerland. Today, we employ around 273,000 people and have factories or operations in almost every country in the world. With our headquarters still based in the Swiss town of Vevey, we had sales of CHF 84.3 billion in 2020. Our portfolio covers almost every food and beverage category –offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. House rules: https://nes.tl/HouseRules

Culture & Values

  • Respect for ourselves

    Respect starts with self-respect. Being true to ourselves, while acting with integrity, fairness and authenticity.

  • Respect for others

    Respecting others is about meeting our promises. It’s about quality in our products, our brands and everything we do.

  • Respect for diversity

    Respect for other ways of thinking, other cultures and all aspects of society requires inclusiveness and openness in all our interactions.

  • Respect for the future

    Respect for the future of our planet and future generations compels us to act with responsibility and courage, even if it’s difficult.

Benefits

  • Competitive remuneration

    You’ll be recognized for your contribution with a competitive salary and benefits package. And you may benefit from savings plans, insurances, loans, and discounted or free Nestlé products. You could even grab a bargain on retail products, services and activities.

  • Location-specific opportunities

    Our working environments vary greatly, so depending on your job and your location, you could benefit from flexible working opportunities, volunteering programs, the ability to bring a pet to work, and much more.

  • International mobility

    We offer opportunities to develop your career in different countries around the world. Global mobility plays an important part in developing Nestlé’s talent and our brands.

  • Health and wellbeing at work

    Our employee health programs will help you develop and maintain a healthy lifestyle, with health checks, health care, onsite cafeterias and fitness centres, sport and other activities.

  • Employee support

    More than ever, it is important that you are emotionally supported while at work and at home to be resilient and feel good as you carry out your everyday activities. We provide access to confidential counsellors to help when the unexpected happens or you are feeling overwhelmed.

  • Parental leave

    With a minimum of 18 weeks paid parental leave for the primary caregiver, plus the opportunity to take further leave, your new family life can get off to a great start. Your work location may provide additional benefits and resources such as dedicated feeding rooms or creches.