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Brand Manager, Sports Medicine, EEMEA

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Stryker

13d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Dubai

AI generated summary

  • You must have a Bachelor's in Marketing or related field, 5+ years in medical devices, fluency in English, and strong presentation, analytical, and multitasking skills. Sports medicine experience preferred.
  • You will develop and execute brand strategies, create marketing assets, enhance customer engagement, manage product life cycles, analyze performance, and collaborate on training and events.

Requirements

  • Required:
  • Bachelor’s degree in Marketing, Engineering, Business Administration or similar field
  • 5+ years in medical devices area, in a product manager or marketing role
  • Fluent in English
  • Preferred:
  • Experience with sports medicine portfolio
  • Excellent presentation and interpersonal communications skills
  • Strong analytical and problem-solving skills
  • Ability to manage multiple projects while delivering on established timelines
  • Ability to be persuasive in the absence of organizational authority

Responsibilities

  • In alignment with global strategy, set annual and long-range brand/indications strategy to achieve required growth, profit and market share targets
  • Create/distribute scalable assets, tools, marketing campaigns (“menu”) and best practices which can be localized for maximum impact
  • Identify education, brand experience and customer engagement opportunities for both internal and external audiences to increase brand perception and value in collaboration with Education Manager.
  • Develop trust and strong relationships with local marketers, sales professionals, internal stakeholders, and key customers (KOL), create annual marketing plan and portfolio roadmap over 3-5 years horizon
  • Define and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of products
  • Provide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.
  • Partner with divisional resources to develop portfolio through new product development, line extensions, and M&A activity
  • In partnership with the Education Manager, identify internal training needs and create relevant content and training programs
  • Create scalable customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs
  • Manage branding, messaging, positioning and pricing of assigned brands based on market, customer, and competitive insights
  • Coordinate the HCP academy plans and execute in line with the power brand strategy

FAQs

What is the main responsibility of the Brand Manager in Sports Medicine at Stryker?

The main responsibility of the Brand Manager is to set strategic direction and ensure execution for portfolio growth through the development and execution of marketing campaigns and strategies, portfolio development, and customer engagement initiatives.

What qualifications are required for this position?

A Bachelor’s degree in Marketing, Engineering, Business Administration, or a similar field is required, along with 5+ years in the medical devices area, preferably in a product manager or marketing role.

Is fluency in languages other than English required?

Fluency in English is required; additional language skills may be beneficial but are not specified as mandatory.

How long is the strategic planning horizon for the annual marketing plan?

The strategic planning horizon for the annual marketing plan and portfolio roadmap is typically 3-5 years.

What type of experience is preferred for candidates applying for this position?

Candidates with experience in sports medicine portfolios are preferred, along with strong analytical, problem-solving, presentation, and interpersonal communications skills.

What is the focus of the customer engagement initiatives led by the Brand Manager?

The focus of customer engagement initiatives includes identifying education and brand experience opportunities for both internal and external audiences to enhance brand perception and value.

Are there opportunities for advancement within the company?

Yes, Stryker values unique talents and offers various service and performance awards, indicating opportunities for career advancement.

Does the role involve collaboration with other teams?

Yes, the Brand Manager will collaborate with local marketers, sales professionals, internal stakeholders, and the Education Manager to ensure effective execution of marketing strategies.

What kind of events might the Brand Manager organize?

The Brand Manager may organize scalable customer engagement events such as facility tours, medical education programs, hands-on opportunities, and congresses.

Will the Brand Manager be involved in product development?

Yes, the Brand Manager will partner with divisional resources to develop the product portfolio through new product development, line extensions, and M&A activities.

Together with our customers, we are driven to make healthcare better. #WeAreStryker

Manufacturing & Electronics
Industry
10,001+
Employees
1941
Founded Year

Mission & Purpose

Stryker is one of the world’s leading medical technology companies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at stryker.com and careers.stryker.com. PRODUCTS: ● Reconstructive ● MedSurg ● Neurotechnology & Spine FACTS: ● 2022 Sales: $18.4 billion ● Industry : Medical Instruments & Supplies ● Employees: 51,000+ globally ● 40 Years of Sales Growth leading up to 2020 ● 44+ Manufacturing and R&D Locations Worldwide ● $1.45 billion spend on research and development in 2022 ● 12,000+ patents owned globally in 2022 ● Products Sold in Over 75 Countries ● Fortune 500 Company ● 6 consecutive years as one of Fortune's World's Best Workplaces