FAQs
What is the main responsibility of the Brand Manager in Sports Medicine at Stryker?
The main responsibility of the Brand Manager is to set strategic direction and ensure execution for portfolio growth through the development and execution of marketing campaigns and strategies, portfolio development, and customer engagement initiatives.
What qualifications are required for this position?
A Bachelor’s degree in Marketing, Engineering, Business Administration, or a similar field is required, along with 5+ years in the medical devices area, preferably in a product manager or marketing role.
Is fluency in languages other than English required?
Fluency in English is required; additional language skills may be beneficial but are not specified as mandatory.
How long is the strategic planning horizon for the annual marketing plan?
The strategic planning horizon for the annual marketing plan and portfolio roadmap is typically 3-5 years.
What type of experience is preferred for candidates applying for this position?
Candidates with experience in sports medicine portfolios are preferred, along with strong analytical, problem-solving, presentation, and interpersonal communications skills.
What is the focus of the customer engagement initiatives led by the Brand Manager?
The focus of customer engagement initiatives includes identifying education and brand experience opportunities for both internal and external audiences to enhance brand perception and value.
Are there opportunities for advancement within the company?
Yes, Stryker values unique talents and offers various service and performance awards, indicating opportunities for career advancement.
Does the role involve collaboration with other teams?
Yes, the Brand Manager will collaborate with local marketers, sales professionals, internal stakeholders, and the Education Manager to ensure effective execution of marketing strategies.
What kind of events might the Brand Manager organize?
The Brand Manager may organize scalable customer engagement events such as facility tours, medical education programs, hands-on opportunities, and congresses.
Will the Brand Manager be involved in product development?
Yes, the Brand Manager will partner with divisional resources to develop the product portfolio through new product development, line extensions, and M&A activities.