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Brand Manager (Vancouver)

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lululemon

7d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Vancouver

AI generated summary

  • You must have a Bachelor's degree, 5-8 years in brand management, be customer-obsessed, creative, analytical, and possess strong negotiation and relationship-building skills.
  • You will collaborate with teams, lead brand initiatives, create briefs, advocate for regions, prepare presentations, manage budgets, and track global brand objectives and KPIs.

Requirements

  • Bachelors degree
  • 5-8+ years of experience in retail brand management, strategy, marketing; agency experience is an asset
  • Customer obsessed; natural champion for consumer and guests needs above all else
  • Equally creative-oriented and analytically-minded
  • Global experience, behaviour and mindset
  • Expert negotiator, influencer and relationship builder
  • Excellent presentation skills
  • Effective and collaborative stakeholder manager across the organization
  • Experience working quickly and efficiently, and keeping pace in a fast environment
  • Ability to juggle changing priorities while maintaining a positive attitude in the face of challenging deliverables
  • Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
  • Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
  • Communicates with honesty and kindness, and creates the space for others to do the same.
  • Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
  • Fosters connection by putting people first and building trusting relationships.
  • Integrates fun and joy as a way of being and working, aka doesn’t take themselves too seriously.
  • Authorization to work in Canada is required for this role.

Responsibilities

  • Partner with other members of the Global Brand Management team – including our external brand strategy agency – to drive various Global initiatives forward
  • Acts as primary POC for cross-functional partners; specifically Regions, Channels, Product and Brand Creative
  • Be the quarterback for brand management initiatives you are leading, including calibrating and distilling cross-functional team insights into a holistic point of view that’s best for the brand as a whole
  • Responsible for supporting the creation of brand postures that drive clarity for teams globally, allowing lululemon to show up consistently yet locally relevant, and in ways that are always reflective of our overall brand positioning
  • Support creating briefs for assigned Global initiatives, including partnering with Brand Insights to ensure our work breaks through and is also ‘distinctly lululemon’
  • Advocate for the needs of our Regions and Channels on an ongoing basis
  • Prepare various presentations for SLT that both inspire and drive alignment on foundational brand strategies that will lead us into the future
  • Manage and track global brand objectives and KPIs
  • Manage the budget for all initiatives/global campaigns with support from Brand Specialist, including reconciling actuals against forecast

FAQs

What is the role of the Brand Manager at lululemon?

The Brand Manager is responsible for bringing the lululemon brand to guests through the development of foundational initiatives, programs, and campaigns, while leading collaboration with cross-functional partners to execute integrated global brand initiatives.

What qualifications are required for this position?

A Bachelor's degree and 5-8+ years of experience in retail brand management, strategy, or marketing are required. Agency experience is considered an asset.

Is global experience a requirement for this role?

Yes, global experience, behavior, and mindset are required for the Brand Manager position.

What skills are essential for a Brand Manager at lululemon?

Essential skills include being customer-obsessed, creatively and analytically minded, an expert negotiator, excellent in presentation skills, and an effective stakeholder manager.

How is performance recognized at lululemon?

Performance is recognized through a pay-for-performance philosophy that includes a competitive annual bonus program for eligible employees.

What benefits does lululemon offer its employees?

Lululemon offers extended health and dental benefits, mental health plans, paid time off, savings and retirement plan matching, employee discounts, fitness and yoga classes, parenthood top-up, and a catalog of development course offerings.

What is the workplace arrangement for this role?

This role is classified as hybrid, requiring in-person collaboration at least 3 days per week while allowing for remote work.

What is the budget responsibility for the Brand Manager?

The Brand Manager is responsible for managing and tracking global brand objectives and KPIs, as well as managing the budget for all initiatives and global campaigns with support from a Brand Specialist.

Do I need to be authorized to work in Canada for this role?

Yes, authorization to work in Canada is required for this position.

What type of candidates does lululemon look for in this role?

Lululemon seeks candidates who acknowledge personal responsibility, possess an entrepreneurial spirit, communicate with honesty and kindness, lead with courage, foster connections, and integrate fun and joy into their work.

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lululemon

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

lululemon athletica inc. (NASDAQ:LULU) is a healthy lifestyle inspired athletic apparel company for yoga, running, training, and most other sweaty pursuits, creating transformational products and experiences which enable people to live a life they love. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. https://corporate.lululemon.com/careers