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Brand Marketing Manager, International Originals Marketing

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Amazon

1mo ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • London

AI generated summary

  • You need Excel/Tableau skills, campaign execution experience, fluency in Italian, data-driven marketing expertise, and familiarity with CRM tools for targeting and reporting.
  • You will develop and launch marketing campaigns, manage creative assets, collaborate with internal and external teams, support talent, and analyze campaign performance, requiring fluent Italian.

Requirements

  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience using data and metrics to measure impact and determine improvements
  • Experience in marketing or marketing research
  • Written and spoken Italian to an intermediate or fluent level is essential
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Responsibilities

  • Support campaign development from title conception to launch
  • Build out and communicate marketing campaign from campaign positioning, to strategic pillars
  • Lead creative development of core marketing assets
  • Support talent management with studio and cross functional team throughout the campaign
  • Partner and collaborate with a wide-range of internal (ranging from Studios, PR, Insights, legal...) and external (agencies, production companies) stakeholders to ensure coherent and timely campaign delivery.
  • Lead post campaign analysis and reporting
  • Stakeholder management across Italian teams. Written and spoken Italian to an intermediate or fluent level is essential.

FAQs

What is the main focus of the Brand Marketing Manager position?

The main focus of the Brand Marketing Manager position is to shape and develop marketing campaigns for Prime Video's International Originals, from title conception to launch, while collaborating with various internal and external stakeholders.

Is knowledge of Italian required for this role?

Yes, written and spoken Italian at an intermediate or fluent level is essential for this role.

What kind of experience is preferred for this position?

Preferred experience includes utilizing customer research and data metrics to forecast marketing program efficacy, as well as experience with systems and tools related to email, web, analytics, and CRM.

What qualifications are required for the position?

Basic qualifications include experience with Excel or Tableau, executing and scaling marketing campaigns, using data to measure impact, and experience in marketing or marketing research.

Will I be working with external partners in this role?

Yes, the role involves partnering and collaborating with a wide range of external stakeholders, including agencies and production companies.

What tools and systems should I be familiar with for this role?

Familiarity with tools involving email, web, analytics, and CRM systems such as Marketo, Tableau, and Salesforce is preferred.

How does Amazon view diversity in the workplace?

Amazon is committed to employing a diverse workforce, which they believe is central to their success, and they make recruiting decisions based on experience and skills without discrimination.

What reporting responsibilities will I have in this position?

You will be responsible for leading post-campaign analysis and reporting to assess the impact and effectiveness of the marketing campaigns.

What products and content will I be marketing in this role?

You will be marketing Prime Video's International Originals, which include various TV shows and movies slated for release in 2025 and beyond.

Are there opportunities for growth within the role?

Yes, joining the International Originals team offers a dynamic environment where you can have a significant impact and grow in your marketing career.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.