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Brand Marketing Specialist

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Lenus

26d ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Hamburg

AI generated summary

  • You should have 2-3 years in digital marketing, focus on social media growth, creativity in campaigns, basic design skills, and strong organizational ability in a multicultural workspace.
  • You will manage 20 coaches, develop marketing strategies, conduct market research, track social media performance, collaborate with teams, and provide tailored marketing services.

Requirements

  • 2-3 years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube
  • Strong understanding of branding, social media, and digital marketing principles
  • Creativity in designing engaging digital campaigns that attract and convert leads
  • Ability to work independently and collaboratively in a fast-paced environment
  • Basic graphic design skills (Canva experience preferred)
  • Strong organizational skills and adaptability to a multicultural workspace
  • Fluency in English

Responsibilities

  • Manage a portfolio of 20 coaches, primarily top-tier partners
  • Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
  • Conduct market research to stay ahead of trends and offer strategic content suggestions
  • Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement
  • Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives
  • Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs

FAQs

What is the main role of the Brand Marketing Specialist at Lenus?

The main role of the Brand Marketing Specialist at Lenus is to elevate the online presence of health coaches across Germany by crafting unique brands, building impactful social media strategies, and fostering strong relationships with coaches to support their brand growth.

What qualifications are required for this position?

The ideal candidate should have 2-3 years of experience in digital marketing with a focus on organic social media growth and lead generation, a strong understanding of branding and social media principles, creativity in designing digital campaigns, basic graphic design skills, and fluency in English.

What platforms should the candidate be familiar with?

The candidate should be familiar with social media platforms such as Instagram, TikTok, Facebook, and YouTube, particularly in relation to organic growth and lead generation.

Is there a team that the Brand Marketing Specialist will work with?

Yes, as a Brand Marketing Specialist, you will be part of a collaborative team that includes Key Account Managers, Web Designers, and Performance Marketing Specialists, as well as closely collaborating with the Growth Center of Excellence for best practices and strategy refinement.

What are the key responsibilities of this role?

Key responsibilities include managing a portfolio of 20 coaches, developing marketing strategies and campaigns, conducting market research, using social media tracking tools to analyze performance, and delivering tailored marketing services to meet the coaches' needs.

What benefits and perks are offered to employees?

Employees at Lenus receive structured development opportunities, regular team gatherings and social events, daily snacks in the office, a MacBook and other hardware for work, and 25 paid vacation days per year.

Can candidates from diverse backgrounds apply for this position?

Yes, Lenus welcomes diverse backgrounds and experiences and encourages all candidates, even if they don’t meet every qualification, to apply.

Where is Lenus headquartered?

Lenus is headquartered in Copenhagen, Denmark, and has offices in various locations including New York, London, Stockholm, Berlin, Hamburg, Madrid, Helsinki, Oslo, Toronto, and Miami.

What is Lenus's mission?

Lenus’s mission is to empower health coaches to scale their businesses through innovative technology and expertise, ultimately making the world a healthier and happier place.

Partners for growth to the world’s leading health coaches

Science & Healthcare
Industry
201-500
Employees
2016
Founded Year

Mission & Purpose

The health coaching revolution starts here Lenus partners with the world’s best health & fitness coaches to power their growth. We support the new generation in taking their coaching business to the next level. People who want to change the world. People who have the power to move not only bodies, but minds too. We empower coaches to be bold and boundless. And get limitless growth at their fingertips. Fusing together our innovative tech, strategic expertise & human connection, we’re fully equipped to handle the business of coaching, so that coaches can focus on delivering real value to their clients. We’re accelerating the holistic health revolution.