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Brand Marketing Specialist

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Lenus

2mo ago

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • Hamburg

AI generated summary

  • You need 2-3 years in digital marketing, strong branding skills, creativity in campaigns, basic graphic design (Canva), and fluency in English, with adaptability in a fast-paced, multicultural setting.
  • You will manage 20 coaches, develop marketing strategies, conduct market research, analyze social media, collaborate with the Growth team, and deliver tailored marketing services.

Requirements

  • 2-3 years of experience in digital marketing, with a focus on organic social media growth and lead generation, especially on platforms like Instagram, TikTok, Facebook, and YouTube
  • Strong understanding of branding, social media, and digital marketing principles
  • Creativity in designing engaging digital campaigns that attract and convert leads
  • Ability to work independently and collaboratively in a fast-paced environment
  • Basic graphic design skills (Canva experience preferred)
  • Strong organizational skills and adaptability to a multicultural workspace
  • Fluency in English

Responsibilities

  • Manage a portfolio of 20 coaches, primarily top-tier partners
  • Develop marketing strategies and campaigns to boost brand awareness, engagement, and organic lead generation
  • Conduct market research to stay ahead of trends and offer strategic content suggestions
  • Use tools like SproutSocial to track social media performance. Analyze the success of campaigns and suggest growth strategies to improve organic lead generation and engagement
  • Collaborate with the local Growth team to align the organic social strategy with paid ads and web initiatives
  • Deliver tailored services like marketing calendars, email marketing, ManyChat Flows, lead magnets, campaign plans, and content reviews based on the coach’s needs

FAQs

What are the key responsibilities of the Brand Marketing Specialist at Lenus?

The key responsibilities include managing a portfolio of 20 coaches, developing marketing strategies to boost brand awareness and engagement, conducting market research, analyzing social media performance, collaborating with the local Growth team, and delivering tailored marketing services based on the coaches’ needs.

What qualifications are required for this position?

The ideal candidate should have 2-3 years of experience in digital marketing with a focus on organic social media growth, strong understanding of branding and digital marketing principles, creativity in designing engaging campaigns, basic graphic design skills (preferably Canva), the ability to work in a fast-paced environment, strong organizational skills, and fluency in English.

Is experience in fitness or holistic health beneficial for this role?

Yes, having an interest or background in fitness, holistic health, or leading a healthy lifestyle is considered a bonus for this position.

What tools will I be expected to use in this role?

You will be expected to use tools like SproutSocial to track social media performance and analyze campaign success, among other marketing tools as needed.

What is the work culture like at Lenus?

The team culture at Lenus is dynamic, supportive, and performance-focused, valuing collaboration and knowledge-sharing among team members.

How many vacation days do employees receive at Lenus?

Employees receive 25 paid vacation days per year.

What kind of team will I be working with as a Brand Marketing Specialist?

You will be part of a collaborative team, including Key Account Managers, Web Designers, and Performance Marketing Specialists, all focused on supporting coaches in growing their businesses.

Does Lenus provide any development opportunities for employees?

Yes, Lenus offers structured and prioritized development opportunities, including a feedback cycle with quarterly check-ins.

Where is Lenus headquartered?

Lenus is headquartered in Copenhagen, Denmark.

How has Lenus grown since its founding?

Since its founding in 2016, Lenus has grown from 5 to over 350 employees and received the largest series A funding round in Denmark’s history in 2021.

Partners for growth to the world’s leading health coaches

Science & Healthcare
Industry
201-500
Employees
2016
Founded Year

Mission & Purpose

The health coaching revolution starts here Lenus partners with the world’s best health & fitness coaches to power their growth. We support the new generation in taking their coaching business to the next level. People who want to change the world. People who have the power to move not only bodies, but minds too. We empower coaches to be bold and boundless. And get limitless growth at their fingertips. Fusing together our innovative tech, strategic expertise & human connection, we’re fully equipped to handle the business of coaching, so that coaches can focus on delivering real value to their clients. We’re accelerating the holistic health revolution.