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Brand Marketing Specialist (maternity cover)

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Red Bull

12d ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Product
  • Milan
  • Quick Apply

AI generated summary

  • You need at least 2 years in FMCG brand marketing, strong analytical and negotiation skills, creativity, entrepreneurial spirit, and fluency in English. Passion for the brand is essential.
  • You will turn data into insights, monitor brand perception, support marketing projects, collaborate on campaigns, manage creative agencies, and develop consumer activations and POS materials.

Requirements

  • FMCG brand marketing skills, knowledge and experience. At least 2 years of experience in a JBM role or similar.
  • Unconventional thinking, intuition, organization and flexibility skills.
  • Clear understanding of competitor activity and consumer behavior in a brand and FMCG context.
  • Implements the business strategy successfully, while managing associated changes and processes.
  • Analytical ability and commercial acumen to understand financial statements and market trends.
  • Effective negotiation and interpersonal skills.
  • Generates consumer insights and translates them into successful brand initiatives.
  • High standard of integrity with a passion for the brand and commitment to Red Bull values.
  • An entrepreneurial ‘can-do’ attitude facilitated by continuous learning and application of appropriate best practices.
  • Ability to focus and follow through on priorities and deliver quality results.
  • Fluency in English language.

Responsibilities

  • Turns data into compelling insights which are actionable and relevant, and ensures these insights are addressed through adequate ideas and plans.
  • With a focus on the younger segment of the target group, monitors the consumer’s perception about brand and products.
  • Always has the "consumer" and "brand" eye in every single project and ensures we talk to the consumer in the most effective and efficient way with a strong focus on digital, social media, POS, while ensuring that all the communication stays within the brand equity.
  • Supports marketing peers and colleagues as well as on/off premise and trade marketing with their projects. Works closely with International HQ specialists on different projects.
  • Collaborates & ensures synergy on any trade/marketing initiatives with strong focus also on Red Bull events and special projects.
  • Develops and implements the ideal country-specific advertising plan, in synergy with the internal Senior Media Manager, ensuring international and local learnings, taking best practices into consideration and with the right level of digital and social media integration.
  • Manages the creative agency and supports the Brand Marketing Team in creating branding, creatives and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions and with an Omnichannel approach (eg. GDO, Vending, ATL, BTL, eComm, …).
  • Ideation and realization of consumer activations including concept idea, creation of digital assets and POS materials, support for the ideation and creation of paid earned managed owned media plan in collaboration with other peers.
  • Supports the creation and implementation of POS materials to communicate the consumer activation working together with trade marketing.
  • Collects all learnings to share locally and with International HQ.

FAQs

What is the duration of the Brand Marketing Specialist position?

This position is a one-year maternity cover.

What are the primary responsibilities of the Brand Marketing Specialist?

The primary responsibilities include gathering consumer insights, executing brand initiatives, managing advertising plans, and planning consumer activations, ensuring the brand is portrayed correctly.

What qualifications are required for this position?

A minimum of 2 years of experience in a JBM role or similar, FMCG brand marketing skills, a clear understanding of competitor activity, analytical ability, effective negotiation skills, and fluency in English are required.

Is experience in brand management necessary?

Yes, experience in brand management is essential, particularly with a focus on understanding consumer behavior in a brand and FMCG context.

Will the Brand Marketing Specialist work with external agencies?

Yes, the position involves managing creative agencies and collaborating with various marketing functions on branding and creative projects.

Is there an emphasis on digital marketing for this role?

Yes, there is a strong focus on digital, social media, and omnichannel marketing strategies as part of the brand communication.

What type of consumer demographic will the Specialist focus on?

The Specialist will particularly focus on the younger segment of the target group.

Are there opportunities to collaborate with international teams?

Yes, the Brand Marketing Specialist will work closely with International HQ specialists on different projects and share learnings.

Does this role require the ability to generate consumer insights?

Yes, generating consumer insights and translating them into successful brand initiatives is a crucial part of the role.

Is Red Bull an equal opportunity employer?

Yes, Red Bull is an equal opportunities employer and welcomes applications from a diverse range of candidates.

Red Bull

Red Bull Gives Wings to People and Ideas

Retail & Consumer Goods
Industry
10,001+
Employees
1987
Founded Year

Mission & Purpose

Red Bull Gives Wings to People and Ideas. This drives us - and all we do - since 1987. Today, Red Bull operates in over 170 countries selling more than 7.9 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Becoming the #1 energy drink in the world is a journey of passion and hard work. It’s about asking ourselves every day: how can we do it better? Check out our open roles to become part of the world of Red Bull.