FAQs
What is the main responsibility of the Brand Partnerships Vertical Lead?
The main responsibility is to drive projects and set processes within the Lifestyle vertical, advocate for the category, and work with product teams to find digital media solutions for customers, while establishing strong client relationships and driving revenue and business impact.
What type of customers does the Lifestyle vertical focus on?
The Lifestyle vertical primarily services e-commerce customers across the beauty, home & living, and leisurewear sub-verticals.
What qualifications are required for this position?
Candidates must have extensive experience in a commercial role at a technology-driven company within performance marketing, programmatic, app monetization, or management consulting, as well as experience working with retail or e-commerce businesses.
What is preferred experience for candidates applying for this role?
Preferred candidates should be data-driven decision makers with strong analytical thinking, experience analyzing campaign data, and delivering recommendations.
What kind of team environment is expected in this role?
The role expects a collaborative environment with integrity and safety, where the Vertical Lead will identify and retain the right talents and lead by example to improve individual and team performance.
Does TikTok prioritize diversity and inclusion?
Yes, TikTok is committed to creating an inclusive space where employees are valued for their skills and unique perspectives, and celebrates diverse voices within the workplace.
What is TikTok's mission?
TikTok's mission is to inspire creativity and bring joy, providing a platform that helps people authentically express themselves and connect with others.
How does the Brand Partnerships Vertical Lead contribute to company goals?
They collaborate with leadership to establish a sales strategy and execution plan to achieve revenue and product goals, maintain trusted client relationships, and lead their team to meet targets.
What is the work culture like at TikTok?
The work culture at TikTok is characterized by curiosity, humility, resilience, and a focus on continuous learning and innovation, encouraging an "Always Day 1" mindset.
What opportunities for talent development are provided?
The Vertical Lead will assist employees in setting development goals, provide hands-on support, and create collaborative environments to foster talent retention and growth.