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Brand & Product Marketing Executive

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Boden

30d ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Creative Arts & Fashion
  • London
  • Quick Apply

AI generated summary

  • You need proven brand and product marketing experience in fashion/retail, knowledge of marketing channels and data analysis, commercial understanding, multi-market experience, project management skills, creative thinking, brand advocacy, excellent communication, people skills, multitasking ability, and intermediate Excel/Powerpoint skills.
  • You will support in developing marketing strategies, aligning channels, brief assets, collaborate cross-functionally, monitor market landscape, lead promotions, identify key products, drive brand recognition, and manage product information.

Requirements

  • Proven experience in brand and product marketing.
  • Fashion / Retail background with an interest in the competitive landscape.
  • An understanding of marketing channels, techniques, and tools (PPC, Email, Social, SEO, PR) and a keen interest in data and insight.
  • Commercial understanding to inform marketing strategies.
  • Experience working across multiple markets: an understanding of the US consumer is particularly valuable.
  • Proven experience in project management and a key understanding of critical path-ways.
  • A digitally-native marketeer, who understands how to use multiple channels to drive business goals
  • A creative thinker, with experience getting the best from creative and content teams.
  • A proven champion for the role of brand within the business.
  • Excellent people skills and can influence at all levels with a positive attitude.
  • Superb written and verbal communication skills.
  • Able to multi-task and work on multiple projects at one time.
  • Intermediate Excel and Powerpoint skills.

Responsibilities

  • Support in the development of insight-led strategies for Boden’s key categories and propositions, working closely with the product and design teams to understand what makes Boden special, and the key categories to drive fame for.
  • Assist in the development of product marketing briefs for our key seasonal and monthly campaigns, supporting on the creative strategies that help bring campaigns to life whilst capitalising on key calendar moments and dates.
  • Align all channels and trading teams to come together to effectively communicate our key marketing messages and ensure we are delivering a full-funnel campaign and maximising return on investment.
  • Own the technical briefing process. Ensuring the input of product and channel requirements, supporting with creative on the asset creation process.
  • Collaborate with the wider brand and content team – PR, social, content – to bring campaigns to life and shape the stories, talent mix and channel approach that will resonate with new and existing customers.
  • To develop a comprehensive understanding of the competitive and market landscape, enabling informed decision-making on a monthly basis.
  • Identify key big buy products, ensuring they have sufficient marketing coverage.
  • Support with our approach to brand partnerships, enabling us to drive business growth with adjacent partners.
  • Lead the promotions process, overseeing the critical path and orchestrating the creative journey to ensure timely delivery of key milestones. Additionally, contribute valuable market, trade, and brand insights during planning meetings.
  • Assisting in identifying pivotal products that will elevate Boden's brand recognition, with a particular emphasis on capturing the attention of the US consumer market.
  • Leading management and documentation of key product information, coordinating multiple teams to ensure alignment on product details and messaging.

FAQs

What is the primary responsibility of a Brand & Product Marketing Executive?

The primary responsibility of a Brand & Product Marketing Executive is to shape the brand identity, drive product awareness and engagement, and develop marketing strategies to grow engagement, brand visibility and sales for Boden in key markets.

What are some key tasks associated with this role?

Some key tasks associated with this role include developing brand and product marketing briefs for campaigns and categories, supporting ongoing category strategies, and ensuring Boden is top-of-mind for key products with new and existing customers.

What skills and qualities are important for a successful Brand & Product Marketing Executive?

A successful Brand & Product Marketing Executive should possess a combination of strategic and creative thinking, a strong understanding of consumer behavior and market trends, excellent communication and collaboration skills, and the ability to drive results through effective marketing strategies.

How does a Brand & Product Marketing Executive contribute to the overall success of Boden?

A Brand & Product Marketing Executive plays a key role in translating the brand and product vision into marketing strategies that drive engagement, visibility, and sales for Boden. By developing effective marketing campaigns and strategies, they help Boden to reach and connect with customers, ultimately contributing to the company's success.

Fashion & Arts
Industry
1001-5000
Employees
1991
Founded Year

Mission & Purpose

It started with a shirt. Well, eight to be precise. In 1991 when Johnnie couldn’t find a ‘just right’ shirt, he crafted them himself from his kitchen table. Years later and he’s fronting a major British clothing brand with a turnover of £350 million. It took hard work, determination – countless cups of tea – and brand values that we still champion today; stylish, grounded, uplifting. We’ve now outgrown Johnnie’s kitchen and are based at the significantly larger Boden House in West London. We’ve got a gigantic warehouse in Leicester, an office in a trendy part of Boston and a warehouse in Pittston, Pennsylvania Together we might put a spring in the step of over 1.7 million customers worldwide and a team of over 900 who take that joy and weave it into our colourful clothing. Stylist, grounded and uplifting ... these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.