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Business Development Lead : Motorcycles

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TipTopJob

4d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • United Kingdom
    Remote

AI generated summary

  • You need a degree in business/marketing, motorcycle retail experience, knowledge of dealership ops, strong networking skills, and the ability to work independently from home.
  • You will coach dealers, enhance brand initiatives, boost sales, improve customer experience, manage relationships, monitor inventory, and provide performance reports.

Requirements

  • With a degree in business, marketing or a technical field; you will have/should be:
  • Demonstrable experience working in the Motorcycle industry with retail management experience : car retail experience development and management may be considered.
  • Understanding of dealership operations including but limited to, Sales, Service, Parts and Service, Apparels and Genuine Motorcycle accessories, Financial Services and General merchandise.
  • Comfortable to work independently in a dynamic environment.
  • Established credibility by delivering results through consulting and counselling business owners.
  • Good networking and PR skills and personal stature to represent the manufacturer.
  • Work from a home:based environment.
  • Strong communication and interpersonal skills.

Responsibilities

  • identify current and future opportunities and through leading by example, coach and working with the management and teams at dealers within the region, develop brand:led initiatives towards process excellence, growth, business improvement and reinforce success
  • raise minimum standards of the franchise at dealer level to meet and exceed those set by the Manufacturer
  • support onboarding of new dealers and the existing network to achieve or exceed national market penetration of motorcycles, non:motorcycles and finance
  • developing each dealer in the area in delivering sales objectives including:
  • Motorcycles (model and mix)
  • Genuine Motorcycle Accessories (GMA)
  • Apparel
  • Finance penetration via a retail finance partner
  • Assist dealers in identifying potential growth and creating action plans for improvement in area including:
  • Excellence in customer experience
  • Product visibility and reach
  • Volume sales
  • Dealer profitability
  • Market penetration
  • Standards, structure, process and infrastructure defined by the manufacturer
  • Ensure existence and development of dealers marketing plans covering aspects such as:
  • Community
  • Local events
  • Riders club
  • Support of national events and product launches
  • Websites and online presence
  • Social media
  • Manage relations between the manufacturer and its dealer network in area using proactive planning, dealer visits, virtual visits and effective remote management.
  • Monitor and manage within area, dealer ordering and stock to support the achievement of relevant targets.
  • Manage communication between the manufacturer, distributor and dealer network within the area of issues affecting the dealer business.
  • Support the building and managing of the dealership network with a focus on quality of partners and through them delivering customer experience; expand the availability and visibility of the full range of products to increase brand penetration and reach.
  • Provide timely and accurate reports on all aspects of activity and performance.
  • Share best practice both within the area and nationally.
  • Manage and address the needs of the dealers within area
  • Work across the organisation

FAQs

What is the primary focus of the Business Development Lead role?

The primary focus is to drive retail sales of motorcycles, non-motorcycles, and finance, enhance dealer profitability, and improve customer satisfaction across the UK M62 corridor.

What qualifications are required for the Business Development Lead position?

A degree in business, marketing, or a technical field is required, along with demonstrable experience in the motorcycle industry or related retail management.

Will the Business Development Lead work independently?

Yes, the role requires the candidate to be comfortable working independently in a dynamic environment.

What are key responsibilities of the Business Development Lead?

Key responsibilities include coaching dealers, raising franchise standards, supporting dealer onboarding, developing marketing plans, and managing dealer relationships and performance.

Is experience in car retail management acceptable for this position?

Yes, car retail experience in development and management may be considered, though demonstrable experience in the motorcycle industry is preferred.

How will the Business Development Lead manage dealer relationships?

The lead will manage dealer relationships through proactive planning, dealer visits, virtual visits, and effective remote management.

What skills are essential for this position?

Essential skills include strong communication and interpersonal skills, networking and PR capabilities, and the ability to deliver results through consulting and counseling business owners.

What is the work environment for this role?

The position allows for a home-based work environment.

Are there opportunities for attending local events and community engagement?

Yes, the role includes aspects such as supporting local events, riders clubs, and national product launches within the dealers' marketing plans.

Is a competitive salary package offered for this role?

Yes, the position offers a competitive salary range and a car allowance.

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