FAQs
What is the job title for this position?
The job title is Campaign Marketing Specialist I.
What kind of strategies will I be developing in this role?
You will be developing marketing, merchandising, and creative strategies to promote the organization's products and services through digital channels.
What qualifications are required for this position?
A Bachelor's degree in Communications, Marketing, or Business is required, along with 1-2 years of experience in a marketing environment and email marketing using Eloqua or other email marketing tools/platforms.
Is experience with Eloqua necessary for this job?
Yes, 1-2 years of experience in email marketing using Eloqua or other similar platforms is required.
What skills are important for a Campaign Marketing Specialist I?
Strong oral and written communication skills, proofreading and editing skills, ability to prioritize and deliver high-impact results, and good to advanced knowledge of Microsoft Office are important.
Will I be responsible for tracking digital marketing programs?
Yes, you will manage the implementation of digital marketing programs and analyze their effectiveness, including tracking usage trends of the organization's websites.
What type of marketing methods will I help develop?
You will help develop email marketing campaigns, nurture campaigns, and engage in the creation of related marketing techniques.
Is prior B2B marketing experience preferred?
Yes, B2B marketing experience is preferred for this role.
Do I need to have Eloqua certification?
Eloqua certification is preferred but not required; experience with an equivalent automation platform may suffice.
Will I be part of cross-functional team meetings?
Yes, you will help represent the marketing department in cross-functional team meetings to present accurate and comprehensive information.
How will I measure the performance of marketing campaigns?
You will measure and analyze campaign performance, communicating accurate results and actionable insights to marketing decision makers.
What types of tasks will I be performing related to email campaigns?
You will execute, track, measure performance, create and set up campaign-related material, proofread, and control the quality of assets inside email campaigns.
Is experience developing nurturing and scoring programs preferred?
Yes, experience in developing or implementing nurturing and scoring programs is preferred for this position.
Are there opportunities for process improvements in this role?
Yes, you will contribute to process improvements and use best practices to enhance products or services.
How important is coding ability for this position?
Knowledge of and the ability to code/develop emails using HTML and Java is important for this position.