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Campaign Marketing Specialist I

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • Manila
  • Quick Apply

AI generated summary

  • You should have a Bachelor's in Communications, Marketing, or Business, 1-2 years’ marketing and email marketing experience, HTML coding skills, strong communication, and B2B background preferred.
  • You will develop and manage digital marketing strategies, analyze campaign performance, maintain website content, and oversee email and webinar campaigns while collaborating with the marketing team.

Requirements

  • Must be a Bachelor's degree holder, preferably in Communications, Marketing or Business
  • 1-2 years’ experience in a Marketing environment
  • 1-2 years' experience in email marketing using Eloqua or other email marketing tools/platforms
  • Knowledge of and ability to code/develop emails using HTML, Java, etc.
  • Strong oral and written communication skills
  • Strong proofreading and editing skills with the ability to think critically about the content
  • Ability to prioritize and deliver with high-impact results.
  • Good to advanced knowledge of Microsoft Office
  • Experience with Eloqua Profiler and Engage is a big plus
  • Eloqua certification is preferred, not required. An equivalent automation platform could suffice
  • B2B Marketing experience preferred
  • Experience developing or implementing nurturing and scoring programs preferred

Responsibilities

  • Develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience.
  • Manages the implementation of digital marketing programs and analyzes their effectiveness.
  • Establishes and manages the relationships with search engines and portal sites that are strategically aligned with the digital goals.
  • Tracks usage trends of the organization's websites, including number and quality of visitors and advertising campaign impact.
  • Develops and maintains website graphic designs and layout to support the organization's image, identity and brands through a diverse mix of web material, graphical user interfaces and multimedia delivered for the web.
  • Ensures that the organization's website provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers.
  • May be responsible for social media marketing and online community management.
  • Experienced practitioner.
  • Works independently.
  • Requires in-depth knowledge and experience.
  • Solves complex problems.
  • Contributes to process improvements.
  • Uses best practices and knowledge of internal or external business issues to improve products or services.
  • Acts as a resource for colleagues with less experience.
  • Execute, track and measure performance of email marketing campaigns based on established best practices, company standards, internal criteria, and overall branding objectives.
  • Create and setup campaign related material such as emails, landing pages, images, or graphics, forms, and related digital assets within the company’s preferred marketing automation tool.
  • Create integrated marketing campaigns using available Eloqua apps.
  • Examples include BrightTalk, BigMarker and LinkedIn apps.
  • Setup marketing webinars using third party platform and provide post-webinar reporting.
  • Setup lead capture automation for marketing events.
  • Proofread, copy write and control the quality of assets inside email campaigns.
  • Measure and analyze campaign performance with the goal of communicating accurate results and actionable insights to marketing decision makers and relevant parties.
  • Develop and use effective reporting tools or methods to ensure effective communication of performance, insights, and recommendations for marketing decision makers.
  • Help represent the marketing department in cross functional team meetings to present accurate, in-depth, and comprehensive information.
  • Help develop nurture campaigns and actively engage in the creation of similar marketing techniques in coordination with Marketing decision makers.
  • Resize images for use on web properties, emails, and landing pages.

FAQs

What is the job title for this position?

The job title is Campaign Marketing Specialist I.

What kind of strategies will I be developing in this role?

You will be developing marketing, merchandising, and creative strategies to promote the organization's products and services through digital channels.

What qualifications are required for this position?

A Bachelor's degree in Communications, Marketing, or Business is required, along with 1-2 years of experience in a marketing environment and email marketing using Eloqua or other email marketing tools/platforms.

Is experience with Eloqua necessary for this job?

Yes, 1-2 years of experience in email marketing using Eloqua or other similar platforms is required.

What skills are important for a Campaign Marketing Specialist I?

Strong oral and written communication skills, proofreading and editing skills, ability to prioritize and deliver high-impact results, and good to advanced knowledge of Microsoft Office are important.

Will I be responsible for tracking digital marketing programs?

Yes, you will manage the implementation of digital marketing programs and analyze their effectiveness, including tracking usage trends of the organization's websites.

What type of marketing methods will I help develop?

You will help develop email marketing campaigns, nurture campaigns, and engage in the creation of related marketing techniques.

Is prior B2B marketing experience preferred?

Yes, B2B marketing experience is preferred for this role.

Do I need to have Eloqua certification?

Eloqua certification is preferred but not required; experience with an equivalent automation platform may suffice.

Will I be part of cross-functional team meetings?

Yes, you will help represent the marketing department in cross-functional team meetings to present accurate and comprehensive information.

How will I measure the performance of marketing campaigns?

You will measure and analyze campaign performance, communicating accurate results and actionable insights to marketing decision makers.

What types of tasks will I be performing related to email campaigns?

You will execute, track, measure performance, create and set up campaign-related material, proofread, and control the quality of assets inside email campaigns.

Is experience developing nurturing and scoring programs preferred?

Yes, experience in developing or implementing nurturing and scoring programs is preferred for this position.

Are there opportunities for process improvements in this role?

Yes, you will contribute to process improvements and use best practices to enhance products or services.

How important is coding ability for this position?

Knowledge of and the ability to code/develop emails using HTML and Java is important for this position.

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RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions. Please note that RELX does not contact people through social media and offer them jobs or contracts. Please contact your local law enforcement agency if you have been victimized by a scammer. For careers, access https://www.relx.com/careers/why-relx