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Campaign Operations Project Manager

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AbbVie

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Irvine

AI generated summary

  • You need a related degree, 3-5 years in database marketing, strong client service skills, project management ability, digital marketing knowledge, and proficiency in Salesforce Marketing Cloud.
  • You will manage brand CRM projects, coordinate with teams, track performance, optimize campaigns, and prepare updates and audits to ensure on-time, effective program execution.

Requirements

  • Bachelor’s degree in business or marketing or equivalent experience
  • 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
  • Minimum of 3 years of hands-on work experience in client service, account or response management discipline
  • Digital marketing or interactive agency experience is a plus
  • Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment
  • Excellent written, verbal, and interpersonal communication skills to effectively work with team members
  • Analytical ability to identify optimization opportunities and program related issues
  • Enthusiastic, solution-oriented attitude in accepting work/new challenges
  • Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook
  • Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving
  • In-depth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo, Adobe Campaign, or Unica
  • Experience implementing CRM best practices
  • Proven track record of launching successful email campaigns and/or consumer programs

Responsibilities

  • Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
  • Learn the business for the respective therapeutic areas/brands
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
  • Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
  • Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership
  • Identify any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary
  • Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.
  • Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.
  • Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

FAQs

What is the primary responsibility of the Campaign Operations Project Manager?

The primary responsibility of the Campaign Operations Project Manager is to manage and execute CRM projects for AbbVie’s consumer commercial brands, focusing on driving daily operations and ensuring the flawless execution of marketing initiatives.

What qualifications are required for this role?

A Bachelor’s degree in business or marketing, along with 3-5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, or 1:1 marketing experience is required.

Is previous experience in digital marketing or at an interactive agency preferred?

Yes, digital marketing or interactive agency experience is considered a plus for this role.

What tools and technologies should candidates be familiar with?

Candidates should have knowledge of Microsoft Office Software and experience with marketing automation platforms, such as Salesforce Marketing Cloud, Adobe Marketo, Adobe Campaign, or Unica.

How does AbbVie support professional development for employees in this role?

AbbVie promotes a learning environment that embraces innovation and provides opportunities for employees to enhance their skills and advance their careers.

What are the performance expectations for this position?

The Campaign Operations Project Manager is expected to proactively manage workloads, identify optimization opportunities, drive engagement through campaign performance analysis, and successfully lead multiple projects in a fast-paced environment.

Does this position require strong communication skills?

Yes, excellent written, verbal, and interpersonal communication skills are essential to effectively collaborate with team members and stakeholders.

Are there opportunities for bonuses or incentives in this role?

Yes, this job is eligible to participate in short-term incentive programs.

What benefits does AbbVie offer to eligible employees?

AbbVie offers a comprehensive benefits package that includes paid time off, medical/dental/vision insurance, and a 401(k) plan for eligible employees.

What type of projects will the Campaign Operations Project Manager oversee?

The Campaign Operations Project Manager will oversee CRM engagements, including email, SMS, and direct mail campaigns across AbbVie’s consumer commercial brands.

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AbbVie

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.