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Campaign Operations Project Manager

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AbbVie

1mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing

AI generated summary

  • You need a bachelor’s degree, 3-5 years in marketing/database roles, client management, strong communication skills, and expertise in Salesforce Marketing Cloud or similar platforms.
  • You will manage CRM projects, facilitate cross-department collaboration, optimize campaigns, document progress, conduct audits, and communicate effectively with stakeholders.

Requirements

  • Bachelor’s degree in business or marketing or equivalent experience
  • 3-5 years of experience of Database Marketing, CRM, Email, Digital, Direct Mail, 1:1 marketing experience
  • Minimum of 3 years of hands-on work experience in client service, account or response management discipline
  • Digital marketing or interactive agency experience is a plus
  • Ability to lead multiple projects simultaneously in a fast-paced, dynamic environment.
  • Excellent written, verbal, and interpersonal communication skills to effectively work with team members
  • Analytical ability to identify optimization opportunities and program related issues
  • Enthusiastic, solution-oriented attitude in accepting work/new challenges
  • Excellent knowledge of Microsoft Office Software: Word, Excel, PowerPoint, and Outlook
  • Knowledge of current marketing automation and email delivery technologies, and familiarity with how the digital ecosystem is evolving
  • In-depth knowledge and experience with Salesforce Marketing Cloud or equivalent enterprise marketing automation platforms such as Adobe Marketo, Adobe Campaign, or Unica
  • Experience implementing CRM best practices
  • Proven track record of launching successful email campaigns and/or consumer programs

Responsibilities

  • Responsible for day-to-day management and oversight of medium-high complex brand CRM engagements including developing project plans, creating status reports, conducting weekly status meetings, following up / communicating with all stakeholders to ensure on-time, flawless execution of brand CRM programs.
  • Learn the business for the respective therapeutic areas/brands
  • Effectively work with multiple departments and agencies throughout project development and implementation to keep projects on time and ensure all requirements are met.
  • Proactively manage workload and continuously look for ways to improve brand campaigns to meet brands' objectives and goals by reviewing campaign performance, identifying optimization opportunities, and communicating them to the marketing team.
  • Develop and maintain project documents, timelines, proofing checklists and status reports. Possess minute-by-minute knowledge of all work in progress, identify risks and ways to mitigate issues.
  • Partner with cross functional / agency teams to create processes to capture requirements, gain approvals, document metadata, and verify data elements needed to execute campaigns.
  • Document change requests, notify the team, and understand timeline implications. Seek standardization, automation, and process improvement wherever possible to deliver on vision for the team of faster, better, cheaper year over year.
  • Prepare quarterly campaign audits and campaign performance SLAs and review with CRM leadership
  • Identify any issues or concerns, the team has with cross functional and agency partners. Identify issues, identify root cause, and recommend corrective action where necessary
  • Monitors campaign performance and proactively provide recommendations to drive an increase in engagement.
  • Participate in the planning process with brands, internal cross functional teams, and their respective agency partners. Maintain check-ins with each team to track actual campaign activity and manage resources accordingly.
  • Prepares well-organized, clear, and concise communications and sets clear expectations. Creates quarterly business reviews with brand and omnichannel leaders

FAQs

What is the primary role of the Campaign Operations Project Manager at AbbVie?

The primary role of the Campaign Operations Project Manager is to manage, execute, and deliver CRM projects for AbbVie’s consumer commercial brands, focusing on email, SMS, and direct mail campaigns.

What qualifications are required for this position?

A bachelor’s degree in business or marketing or equivalent experience is required, along with 3-5 years of experience in Database Marketing, CRM, Email, Digital, Direct Mail, or 1:1 marketing.

What types of marketing channels will I be managing in this role?

In this role, you will manage email, SMS, and direct mail campaigns as part of the consumer CRM team.

What skills are important for a successful Campaign Operations Project Manager?

Important skills include excellent written, verbal, and interpersonal communication, analytical abilities to identify optimization opportunities, and proficiency in Microsoft Office software. Familiarity with marketing automation tools like Salesforce Marketing Cloud is also essential.

Will I need to work with cross-functional teams in this role?

Yes, effective collaboration with multiple departments and agency partners is crucial for successful project execution.

How will campaign performance be monitored and optimized?

The Campaign Operations Project Manager will monitor campaign performance and proactively provide recommendations to enhance engagement and effectiveness.

Is experience in digital marketing essential for this position?

While not strictly required, experience in digital marketing or an interactive agency is considered a plus for candidates applying for this role.

What is the expected work environment for this job?

The work environment is fast-paced and dynamic, requiring the ability to manage multiple projects simultaneously.

What opportunities for advancement exist within AbbVie?

AbbVie encourages a learning environment and offers opportunities for personal and professional development, allowing for career growth within the organization.

Are there any benefits provided to employees in this role?

Yes, AbbVie offers a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and eligibility for short-term incentive programs.

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AbbVie

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.