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Campaign Planner

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Adobe

9d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing

AI generated summary

  • You should have a relevant degree, strong strategic and organizational skills, excellent communication, problem-solving abilities, experience in digital ads, and advanced Excel and PowerPoint proficiency.
  • You will analyze sales data, drive lead generation, optimize campaigns, manage campaign calendars, collaborate with partners, and ensure exceptional customer experiences.

Requirements

  • Bachelor’s degree in business, Digital Marketing or a related field.
  • Strong strategy, planning, organizational, and multitasking skills; a systems thinker.
  • Excellent communication, negotiation, and interpersonal skills.
  • A problem solver with the ability to identify solutions to complex business issues.
  • Must be self-managed, responsive, and able to work in a virtual team environment.
  • Advanced proficiency in Microsoft Office, especially Excel and PowerPoint, is required.
  • Intellectual curiosity, hands-on mentality, and phenomenal attention to detail.
  • Experience with Google Ads, social media advertising, and programmatic buying.

Responsibilities

  • Act as a key member of the field leadership team, providing timely sales analytics, including weekly pipeline analysis, identifying contacts, cold calling, and driving lead generation.
  • Monitor the market to drive new client acquisition and identify opportunities to maximize sales.
  • Drive business change by developing a keen understanding of the Digital Advertising business, identifying core focus areas through data-driven insights, and building trust with business partners and client partners.
  • Understand GTM strategy for the EMEA/APAC market, owning the modeling and implementation of the sales plan across industries.
  • Collaborate with other Client Partners to share knowledge, methodologies, and standardize practices across the field organization.
  • Manage campaign calendars, traffic assets, screenshots, billing, and related pre/post-launch processes.
  • Execute day-to-day production tasks, including campaign setup, launch, tracking, and optimization.
  • Analyze performance metrics and proactively optimize campaigns to increase performance.
  • Identify trends in data to drive optimization strategies.
  • Be accountable for meeting/exceeding client needs, managing issues, resolving concerns, and delivering an exceptional customer experience.

FAQs

What is the primary responsibility of the Campaign Planner role?

The primary responsibility of the Campaign Planner role is to manage and execute advertising campaigns while driving new business opportunities and sales growth, collaborating closely with clients to develop tailored advertising solutions.

What qualifications are required for this position?

A Bachelor's degree in business, Digital Marketing, or a related field is required, along with 5-8 years of relevant experience.

What skills are essential for success in this role?

Essential skills include strong strategy, planning, organizational, and multitasking abilities; excellent communication, negotiation, and interpersonal skills; problem-solving capabilities; and advanced proficiency in Microsoft Office, particularly Excel and PowerPoint.

Is experience in digital advertising necessary?

Yes, experience with Google Ads, social media advertising, and programmatic buying is necessary for this role.

What will the Campaign Planner be expected to manage?

The Campaign Planner will manage campaign calendars, traffic assets, billing, and related pre/post-launch processes, along with executing day-to-day production tasks such as campaign setup, launch, tracking, and optimization.

What does Adobe value in its employees?

Adobe values diverse perspectives and ideas and is committed to creating an exceptional employee experience, where everyone is respected and has equal opportunity.

Are there opportunities for professional growth and development at Adobe?

Yes, Adobe offers an exceptional work environment that promotes continuous growth through feedback and encourages employees to make an impact.

Is this role purely remote?

No, this role is a hybrid position that requires a combination of remote work and in-person collaboration.

How does Adobe handle accessibility for applicants?

Adobe aims to make its website accessible to all users and provides accommodations for individuals with disabilities or special needs during the application process.

Does Adobe have a commitment to equal opportunity employment?

Yes, Adobe is an equal opportunity employer and is committed to diversity in the workplace, ensuring no discrimination based on various protected characteristics.

Adobe

Technology
Industry
10,001+
Employees
1982
Founded Year

Mission & Purpose

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.