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Campaign Platform Architect

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dentsu

17d ago

  • Job
    Full-time
    Senior & Expert Level
  • Consulting
    IT & Cybersecurity
  • Quick Apply

AI generated summary

  • You should have expertise in architecture planning for SFMC, Data Cloud, integrations, data modeling, identity resolution, and agile delivery, with strong problem-solving and stakeholder collaboration skills.
  • You will design and implement architecture for SFMC, DC, and MCI, oversee data integrations, guide technical solutions, conduct reviews, ensure alignment with business goals, and drive innovation.

Requirements

  • Ensure the implementation of agreed architecture and infrastructure to follow client’s architectural guidelines
  • Strategy planning and architecture of SFMC, DC (Data Cloud), MCI (Marketing Cloud Intelligence)
  • Design Data Cloud
  • Data integrations (salesforce ecosystem, website, data warehouse, etc)
  • Data model
  • Identity resolution
  • Segmentation guidelines
  • Design packaged solutions for SFMC
  • Web forms
  • Customer journeys
  • Email templates
  • Reporting
  • Technical review of business cases and designing solutions to accommodate business needs
  • Conduct technical grooming sessions
  • Oversee assigned programs (e.g., conduct code review) and provide guidance to team members
  • Lead and coordinate the delivery team on the ways features should be implemented
  • Facilitate deliveries across an agile team to ensure adherence to architectural guidelines and solutions
  • Address technical concerns, ideas, and suggestions
  • Assist with solving technical problems when they arise
  • Identify project issues/risks and present alternatives to alleviate or resolve
  • Flag solution dependencies to the delivery manager and product owner to manage them beforehand
  • Monitor systems to ensure they meet both user needs and business goals
  • Identifying opportunities to improve product stabilization, refactoring, and improvements for DC, SFMC, and MCI
  • Act as a trusted advisor to business stakeholders, ensuring alignment between technical solutions and business objectives
  • Provide continuous guidance to stakeholders on the best industry standards and practices, ensuring the architecture remains innovative and forward-thinking
  • Collaborate closely with business teams to understand their ideas and translate them into achievable technical solutions
  • Be available to consult with stakeholders at all stages, ensuring that technical decisions align with business goals and are scalable for future growth
  • Drive innovation by proactively identifying and recommending new technologies or improvements that can enhance business outcomes

Responsibilities

  • Ensure the implementation of agreed architecture and infrastructure to follow client’s architectural guidelines
  • Strategy planning and architecture of SFMC, DC (Data Cloud), MCI (Marketing Cloud Intelligence)
  • Design Data Cloud
  • Data integrations (salesforce ecosystem, website, data warehouse, etc)
  • Data model
  • Identity resolution
  • Segmentation guidelines
  • Design packaged solutions for SFMC
  • Web forms
  • Customer journeys
  • Email templates
  • Reporting
  • Technical review of business cases and designing solutions to accommodate business needs
  • Conduct technical grooming sessions
  • Oversee assigned programs (e.g., conduct code review) and provide guidance to team members
  • Lead and coordinate the delivery team on the ways features should be implemented
  • Facilitate deliveries across an agile team to ensure adherence to architectural guidelines and solutions
  • Address technical concerns, ideas, and suggestions
  • Assist with solving technical problems when they arise
  • Identify project issues/risks and present alternatives to alleviate or resolve
  • Flag solution dependencies to the delivery manager and product owner to manage them beforehand
  • Monitor systems to ensure they meet both user needs and business goals
  • Identifying opportunities to improve product stabilization, refactoring, and improvements for DC, SFMC, and MCI
  • Act as a trusted advisor to business stakeholders, ensuring alignment between technical solutions and business objectives
  • Provide continuous guidance to stakeholders on the best industry standards and practices, ensuring the architecture remains innovative and forward-thinking
  • Collaborate closely with business teams to understand their ideas and translate them into achievable technical solutions
  • Be available to consult with stakeholders at all stages, ensuring that technical decisions align with business goals and are scalable for future growth
  • Drive innovation by proactively identifying and recommending new technologies or improvements that can enhance business outcomes

FAQs

What is the primary purpose of the Campaign Platform Architect role?

The primary purpose of the Campaign Platform Architect role is to take campaign platform implementation projects for Salesforce through the entire development life cycle, serving as the solution lead and technical subject matter expert.

What are the main responsibilities related to architecture and solution design?

The main responsibilities include ensuring the implementation of agreed architecture, planning strategy for SFMC, designing data integrations and models, and creating packaged solutions such as web forms and customer journeys.

What type of team leadership is expected from the Campaign Platform Architect?

The Campaign Platform Architect is expected to conduct technical grooming sessions, oversee programs, guide team members, facilitate deliveries in an agile team, and address technical concerns and suggestions.

How does the Campaign Platform Architect handle problem-solving and risk management?

The Campaign Platform Architect assists with solving technical problems, identifies project issues and risks, presents alternatives, and flags solution dependencies to the delivery manager and product owner.

What does monitoring and continuous improvement involve in this role?

This involves monitoring systems to ensure they meet user needs and business goals, as well as identifying opportunities for product stabilization, refactoring, and improvement for Data Cloud, SFMC, and MCI.

How does the Campaign Platform Architect interact with clients and business stakeholders?

The Campaign Platform Architect acts as a trusted advisor, providing guidance on industry standards, collaborating with business teams to translate ideas into technical solutions, and being available for consultation to ensure alignment with business goals.

Where is the location of this job?

The location of this job is DGS India - Bengaluru - Manyata N1 Block.

What type of contract is offered for this position?

This position offers a permanent contract type.

Is this position full-time or part-time?

This position is full-time.

Which brand is associated with this role?

The brand associated with this role is Merkle.

Marketing & Advertising
Industry
10,001+
Employees

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