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Campaign, Programs and Events Manager - ANZ

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Snowflake

10d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Business, Operations & Strategy
  • Melbourne

AI generated summary

  • You need 8-12+ years in B2B SaaS marketing, experience in developer programs, strong project management, technical communication skills, and familiarity with Salesforce and Marketo.
  • You will lead marketing strategies, manage campaigns and events, collaborate with teams, align with Sales, handle budgets and vendors, track performance, and evaluate ROI for future investments.

Requirements

  • 8-12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
  • Proven track record of building Developer/ Market Readiness programs
  • Bachelor's Degree in, Marketing, Business Administration, or related field
  • Ability to understand and communicate to diverse technical and non-technical audiences
  • Penchant for technology creativity to “think outside the box” and leadership to execute effectively
  • Experience building and delivering of field marketing covering campaigns, events and digital
  • Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
  • Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders
  • Hands-on execution ability with effective project and time management
  • Project management, prioritization, organisational skills, accuracy in performance and details driven
  • Experience in Salesforce, Marketo, Wordpress
  • Highly metrics driven
  • Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)
  • Ability to maintain an optimistic, pragmatic, and self-starter attitude
  • Global mindset and ability to think across discipline, industries, cultures and scenarios.
  • Fluency in English language
  • Candidate to be based in either Sydney or Melbourne.

Responsibilities

  • Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.
  • Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in ANZ.
  • Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies.
  • Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.
  • Manage project timelines, quality issues, resources, and budget.
  • Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics.
  • Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment.
  • Regular tracking and reporting on campaign performance.

FAQs

What is the main responsibility of the Campaign, Programs and Events Manager?

The main responsibility is to drive enablement and awareness activities through field programs for large customers and prospects, executing targeted marketing programs to generate awareness, pipeline, and build customer relationships.

What qualifications are required for this position?

A Bachelor's Degree in Marketing, Business Administration, or a related field is required, along with 8-12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.

Where is this position based?

The candidate can be based in either Sydney or Melbourne.

What kind of experience is preferred for this role?

Experience in building Developer/Market Readiness programs, field marketing covering campaigns, events, and digital, as well as familiarity with tools like Salesforce, Marketo, and Wordpress is preferred.

How important are metrics in this role?

The role is highly metrics-driven, with a focus on setting goals, defining metrics for campaigns, tracking performance, and evaluating the impact and ROI of all campaigns.

Will the Campaign, Programs and Events Manager interact with other teams?

Yes, the position involves collaborating with various functions such as the partner team, Education team, and Sales/SE teams to drive customer engagement and market awareness.

What skills are essential for this job?

Essential skills include effective project and time management, strong influencing abilities, organizational skills, attention to detail, creativity in technology thinking, and the ability to communicate with diverse audiences.

What type of mindset is expected from candidates?

Candidates are expected to have a global mindset, be optimistic, pragmatic, and demonstrate a self-starter attitude.

Is there a strong emphasis on vendor management in this role?

Yes, the role includes responsibilities for managing vendor relations, including raising POs, clearing invoices, and vendor onboarding.

What aspects of technology should candidates be familiar with?

Candidates should have a good understanding of cloud infrastructure, cloud applications, data science, and analytics platforms such as AWS, Google Cloud, and Salesforce.

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Snowflake

Snowflake delivers the Data Cloud — mobilize your data with near-unlimited scale and performance.

Technology
Industry
5001-10,000
Employees
2012
Founded Year

Mission & Purpose

Snowflake delivers the Data Cloud — a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Wherever data or users live, Snowflake delivers a single and seamless experience across multiple public clouds. Snowflake’s platform is the engine that powers and provides access to the Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing. Join Snowflake customers, partners, and data providers already taking their businesses to new frontiers in the Data Cloud.