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Category Development Lead - Europe

  • Job
    Senior Level
  • Business, Operations & Strategy
  • London

AI generated summary

  • You must have senior experience in consumer goods market, expertise in commercial marketing, stakeholder management at senior level, category strategy development in European markets, and ability to deliver results in fast-paced environment.
  • You will develop European category growth strategy, collaborate with local teams, influence portfolio optimization, analyze market performance, and lead category leadership practices within the company.


  • Senior experience of the consumer goods market
  • Full knowledge and senior experience in commercial marketing with deep category expertise
  • Strong communication and stakeholder management capability ideally within a matrix structure and at senior level
  • Commercial, with a mindset for creating sustainable profitable growth
  • Experience developing category strategy across European markets
  • Experience working in a fast-paced and empowered decision-making environment
  • Category Leadership with strong international business acumen
  • Stakeholder management and engagement
  • People management – ability to deliver results and objectives within a matrix structure
  • Reporting and communication
  • Culture sensitivity and adaptability


  • Developing the european category growth strategy, based of shopper and customer insight, working alongside and collaborating with our European country leads and their teams.
  • You will be responsible for creating strategy that influences our local market adaptations and deployment, resulting in our local markets being empowered to deliver the right category initiatives - focused on shoppers (end customers) - that grow the category and advance our brand.
  • You will influence our portfolio optimisation, in alignment and relevant markets
  • You will be the go-to expert when it comes to understanding the performance of the local market and our performance within it.
  • Own evolution of category leadership practices, processes, and tools, and identify next focus markets for deploying the category strategy.
  • Build a community of category thought leaders within innocent.


What qualifications and experience are required for the Category Development Lead - Europe role at innocent?

To be successful in this role, you will need senior experience in the consumer goods market, commercial marketing expertise with deep category knowledge, strong communication and stakeholder management skills, experience developing category strategy across European markets, and a track record of success in a fast-paced decision-making environment.

Who will the Category Development Lead - Europe report to at innocent?

The Category Development Lead - Europe will report directly to the Director of Go to Market at innocent.

What will be the key responsibilities of the Category Development Lead - Europe at innocent?

The main responsibilities of the Category Development Lead - Europe include developing the European category growth strategy, collaborating with European country leads, influencing portfolio optimization, understanding local market performance, evolving category leadership practices, and building a community of category thought leaders within innocent.

What benefits and rewards can the Category Development Lead - Europe expect at innocent?

The Category Development Lead - Europe can expect a competitive salary, private healthcare, target-based bonus, a day off on their birthday, and other perks like free smoothies. They will also have the opportunity to work in an empowering environment, influence at a high level, and build out future capabilities within the organization.

How does innocent support diversity and inclusion in the workplace?

innocent aims to be a great place to work where a diverse range of individuals from all backgrounds can thrive. They value diversity and inclusion and encourage candidates from varied backgrounds to apply for roles within the organization.

We make healthy drinks and give 10% of profits to charity. Fancy a job?

Retail & Consumer Goods
Founded Year

Mission & Purpose

innocent started with a simple mission: to make drinks that make it easy to do yourself some good. In 1999 we concocted a few smoothies in our kitchen and tested them on people at a music festival; today we’re blending every type of fruit & veg under the sun and selling drinks right across Europe in over 30 different countries. Our range has got bigger along with us, and we now sell juice, kids drinks, coconut water and bubbles (a healthy drink in a can) with loads more innovation to come. We have great ambitions: to show the world that you can build a successful business that cares about more than just profit, and to leave things better than we find them. We’re proud to call ourselves Europe’s favourite little healthy drinks company, but we’re still growing. And that means we need more brilliant people who share our ambition, to join in with the next, most exciting, part of our story.