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Category Director, SuperMarket Cold Beverages

  • Job
    Senior Level
  • Hospitality & Retail
  • Brampton
  • Quick Apply


  • 5-7 years of business experience in marketing, merchandising, or pricing role
  • 5-7 years of leadership experience, encompassing coaching, mentoring, recruitment, selection, and performance management expertise.
  • Excellent communicator across the enterprise
  • Strong Financial Acumen and experience managing P&L statements
  • A strong understanding of the market and competitive landscape in order to recognize and capitalize on opportunities
  • Proven strength in having a ‘customer lens’ in all decision-making process
  • Proven ability to develop short- and long-term plans in line with corporate strategies
  • Progressive and innovative: aggressively seeks out opportunities to improve competitiveness and demonstrates an innovative spirit.
  • Ability to gather and synthesize customer, competitor and market insight and information
  • Strong data management and analytical skills with strict attention to detail and the ability to develop business insights and effectively communicate them to the business
  • Creative problem solver and strategic thinker with a strong work ethic
  • Proven ability to deliver results in a high-pressure environment with the ability to set priorities and meet challenging deadlines.
  • An effective change agent who possesses the influencing skills needed to help the organization adopt new ways of thinking and to embrace more sophisticated business tools
  • Ability to coach and mentor direct reports and team with a focus on Colleague Development
  • Post-secondary education (university or professionally accredited college) or equivalent experience


  • Work closely with the Format Category Teams to build category programs and ensure that targets for sales, market share, shrink and EBIT of a category(ies) are met.
  • Responsible for weekly Category reports and LE’s by category including Other Vendor Income.
  • Implement product assortment, sales and buying plans, while advocating for their customers’ needs, in order to achieve category targets and review implementation throughout the year, adjusting as required to meet targets.
  • Work with control label brand team to develop innovative and differentiated products that grow the brand and help to achieve overall strategy, sales and market share.
  • Deliver against control label objectives in order to achieve annual sales, market share and profit objectives.
  • Develop and communicate merchandising direction for each retail format for assigned category(ies).
  • Develop and implement promotions and programs for the assigned category(ies).
  • Lead weekly store tours
  • Coach, develop and mentor direct reports. This includes explicit consideration of on-the-job training needs for each colleague, arranging appropriate training, providing timely feedback and overseeing colleague development.
  • Collaboratively plan activities and develop strong relationships with the vendor community in order to maximize sales & profit.
  • Build strong, collaborative relationships and leverage all key stakeholders to invest in their business for growth ahead of market.
  • Take full ownership of all key decisions and results, has a passion for their business and a desire to develop their team to similar vision
  • Attend and participate in other meetings as required (JBP, Merch Readiness, Blue Print to Sell, IR etc.)
  • Other duties as assigned.

At Loblaw, we're developing innovative products and solutions. Our focus is on empowering Canadians to Live Life Well.

Retail & Consumer Goods
Founded Year

Mission & Purpose

Our Purpose – Live Life Well Loblaw Companies Limited is Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians with an unparalleled mix of value, assortment and convenience, and offers Canadians two of the country’s most recognized brands – President’s Choice and no name. The acquisition of Shoppers Drug Mart, along with the powerful Life Brand and Optimum brand, has only served to reinforce our leadership position in the marketplace. As well, our PC Plus program, omni-channel efforts and multicultural merchandising offerings continued to be points of differentiation for our customer experience. In 2019, Loblaw has been recognized as one of Canada’s Top 100 Employers, Best Diversity Employers by Mediacorp Canada Inc.