Logo of Huzzle

Home

Matches

Explore

Manage

Category Lead (m/f/d) - Personal Care & Home Care

image

Colgate-Palmolive

27d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • Hamburg

AI generated summary

  • You need a degree in Business or Marketing, 10+ years in Brand Management, financial knowledge (P&L), digital proficiency, leadership skills, and fluency in English and German.
  • You will drive consumer journey strategies, manage brand portfolios, collaborate with cross-functional teams, engage with partners, ensure brand plan execution, report performance, oversee budgets, and lead a team.

Requirements

  • College or University degree in Business Administration, Marketing, Management or related fields. A proven track record of performance with min. 10 years of work experience in Brand Management, preferably in Consumer Goods & Healthcare Goods, experience in Customer Development / Sales and Retail Marketing is a plus.
  • Business knowledge and understanding on category and brand strategies, as well as a good foundation of knowledge of the German, Austrian and Swiss retail market.
  • Financial knowledge (P&L) to recommend initiatives that bring financial results and understanding the impact on the business and ROI.
  • Consumer & Customer focused: Works with agility and finds new ways through the use of digital tools and data to get closer to consumers and shoppers, delivering propositions that are viable for trade.
  • Digital & analytical savvy: Experience with analytical tools like AC Nielsen, household data, retail shopper data as well as digital media and AI tools.
  • Innovative thinker: Champions new initiatives and experimentation. Gains buy-in & implements new ideas quickly & effectively. Adopts a flexible approach to problem solving and taking risks and quickly learns.
  • Leadership: Able to lead a team by example, with a proven track record of leading teams of medium size for min. 5 years. Inspiring, forward thinking and going the extra mile to reach business impact. Coaching of the team will be a key skill.
  • Collaboration skills: Works within the Hub team to influence people and build strong trusted relationships internally/externally to drive action and progress. Close collaboration with divisional Brand teams, local Retail Marketing, Digital Transformation and CD teams.
  • Highly influential: Able to influence people and build consensus, at all levels of the organization, sometimes without direct authority.
  • Data analytics: Ability and financial knowledge to evaluate and digest complex business processes, identify insights and opportunities and then capitalize and execute on learnings.
  • Effective execution: Achieving results with speed & excellence, eliminating unnecessary work, driving simplicity and being self-accountable for results. Creates clear priorities.
  • Fluent in English and German.

Responsibilities

  • Leading the development and execution of the consumer journey through the ACPL funnel (Attention, Consideration, Purchase, and Loyalty).
  • Managing category and brand equity development and executing brand portfolios (Core/Innovation) to maximise profitability.
  • Collaborating with the cross-functional team to design and implement strategies that meet sales, market share, and overall company goals.
  • Close partnership with the European marketing team on brand strategies, portfolio management and executional guidelines.
  • Closely collaborating with cross-functional teams, including Customer Development, Retail Marketing in AT and CH, Media & Digital Transformation and Insights & Analytics.
  • Engaging with external partners such as trade customers, cooperation partners, market research consultants.
  • Ensuring execution excellence of commercial brand plans.
  • Measuring and reporting performance metrics to inform action recommendations.
  • Defining budget reviews, mid-year volume plans, and financial goals by category, aligned with the commercial team.
  • Leading category review meetings and presenting budget plans to senior management.
  • Leading, developing, and coaching a team of four Brand Managers at various levels of seniority.

FAQs

What is the job title for this position?

The job title is Category Lead (m/f/d) - Personal Care & Home Care.

Where is this position located?

This position is located in Hamburg, Germany.

Is there any relocation assistance offered for this role?

No, there is no relocation assistance offered for this role.

What are the main responsibilities of the Category Lead?

The main responsibilities include leading the development and execution of the consumer journey, managing category and brand equity, collaborating with cross-functional teams, engaging with external partners, ensuring execution excellence, and leading a team of Brand Managers.

What qualifications are required for this position?

A college or university degree in Business Administration, Marketing, Management, or related fields is required, along with a minimum of 10 years of work experience in Brand Management, preferably in Consumer Goods & Healthcare Goods.

What skills are essential for this role?

Essential skills include business knowledge of category and brand strategies, financial knowledge (P&L), consumer-focused mindset, digital and analytical savvy, innovative thinking, leadership capabilities, collaboration skills, and effective execution.

Is fluency in any specific languages required?

Yes, fluency in English and German is required for this position.

What is Colgate-Palmolive’s commitment to diversity, equity, and inclusion?

Colgate-Palmolive is committed to ensuring their workforce represents the people and communities they serve, creating an environment where everyone feels they belong, and supporting leadership to impact the business meaningfully.

Is there an opportunity for career advancement in this role?

Yes, this position involves leading and developing a team of Brand Managers, which allows for opportunities for career advancement and professional growth.

Will I need to engage with external partners as part of this role?

Yes, the role includes engaging with external partners such as trade customers, cooperation partners, and market research consultants.

image

Colgate-Palmolive

We are Colgate, a caring, innovative growth company reimagining a healthier future for all people, pets and planet.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. We are Colgate, a caring, innovative growth company that is reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with 34,000 people dedicated to improving the health and wellness of people and their pets. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition and reaching more than 200 countries and territories, Colgate teams are developing, producing, distributing and selling health and hygiene products and pet nutrition offerings essential to society through brands such as Colgate, Palmolive, elmex, Tom’s of Maine, hello, Sorriso, Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, eltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. We are also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including our achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through our Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991.