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Category Manager - Premium Fruits

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Reliance Retail

10d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
  • Delhi

AI generated summary

  • You should have experience in category management or sales in fresh produce, strong analytical and negotiation skills, excellent communication, and the ability to manage teams and priorities effectively.
  • You will manage premium fruit categories, align budgets, monitor market trends, train teams, forecast demand, ensure competitive pricing, and execute marketing strategies to boost sales and customer loyalty.

Requirements

  • Job Requirements
  • Relevant experience in category management or sales in the food industry, preferably fresh produce.
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Excellent communication and interpersonal skills for effective collaboration with teams and stakeholders.
  • Proven track record in driving sales growth and managing profit margins.
  • Understanding of market trends and customer preferences in the fresh fruit segment.
  • Ability to work in a fast-paced environment and manage multiple priorities.
  • Experience in training and development of team members.
  • Familiarity with budgeting and financial planning processes.
  • Strong negotiation skills with suppliers and vendors.
  • Proficiency in Microsoft Office Suite and data analysis tools.
  • Ability to travel to various locations as required for the role.

Responsibilities

  • Define target customers, positioning of the category and its USP.
  • Be in real time touch with seasons, arrivals and prices of fruits and vegetables.
  • Align budgets and sales plans and define deliverables dynamically for the category on assortment, sales value, and Margins.
  • Establishment of Frontend positioning of Premium Fresh Fruits in the select Reliance stores of the respective City.
  • Responsible for Identifying Proper Range of Fruit Categories- Create Differentiator to add value for customer experience.
  • Competition benchmarking of GT/MT/Online retailers & wholesale benchmarking to capture market intelligence on Range, Price & Quality.
  • Update Selling Prices across all Channels to ensure that Premium Fruits is competitively priced (capturing the market fluctuations on a real-time basis).
  • Brand Associates / Store Team Training on the key processes to be followed at various levels.
  • Work on Monthly Sales & Margin delivery plan for the City.
  • Prepare short term & long-term demand forecast to ensure better availability of Premium Fruits by Sourcing team.
  • Maintain a healthy Sales mix of the Premium Fruits thereby ensuring a healthy margin mix.
  • Responsible for arranging various effective customer engagement initiatives & ensure customer loyalty / stickiness to the Premium Fruits Category.
  • Execute Marketing Plan for the Offline mode of business.
  • Coordination with packhouse & sourcing team on desired quality, timely supply, Competitive Pricing & Availability.
  • Effective coordination with Store operation on understanding various Store operation challenges and provide solution in alignment with the City Head.
  • Responsible for Documentation and Implementing various Category processes to ease business.
  • Co-ordinating with various department for getting the work done.

FAQs

What is the primary purpose of the Category Manager for Premium Fruits?

The primary purpose of the role is to establish "Premium Fruits" as the most preferred and clear differentiator brand of Fresh business, focusing on month-wise growth in sales, margins, customer satisfaction, and new customer acquisition in both online and offline channels.

What locations are available for this Category Manager position?

The available locations for this position are Bengaluru, Delhi, Chennai, Hyderabad, Mangalore, and Cochin.

What key activities are involved in the role?

Key activities include defining target customers and positioning, real-time monitoring of seasons and prices, aligning budgets and sales plans, establishing store positioning, identifying proper fruit ranges, competition benchmarking, updating selling prices, training store teams, preparing sales forecasts, maintaining a healthy sales mix, executing marketing plans, coordinating with various teams, and implementing category processes.

How will success be measured in this role?

Success will be measured through the achievement of category sales targets, profitability measures (including AOP Topline and Bottom line), intake margin monetization, customer complaints, fruit category availability, and sale-through rates.

Will there be training provided for staff involved in the Premium Fruits category?

Yes, there will be training provided for Brand Associates and Store Teams on key processes to be followed at various levels.

Is market intelligence part of the responsibilities for this role?

Yes, part of the responsibilities includes competition benchmarking and capturing market intelligence on range, price, and quality to stay competitive.

Are there initiatives in place for customer engagement and loyalty?

Yes, the role includes arranging effective customer engagement initiatives to ensure customer loyalty and stickiness to the Premium Fruits category.

What type of marketing efforts will the Category Manager need to execute?

The Category Manager will need to execute a marketing plan specifically for the offline mode of the business.

Will the Category Manager work closely with sourcing teams?

Yes, the Category Manager will coordinate with packhouse and sourcing teams to ensure desired quality, timely supply, competitive pricing, and availability of Premium Fruits.

Is there a focus on dynamic pricing for Premium Fruits?

Yes, updating selling prices across all channels to ensure competitive pricing based on real-time market fluctuations is a key responsibility of this role.

Reliance Retail

2006

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Reliance Retail is a leading retail company in India, focused on providing a diverse range of products and services across various sectors, including grocery, electronics, apparel, and more. Their ultimate mission is to enhance the shopping experience for customers by offering quality products at competitive prices, while also fostering economic growth and job creation. Reliance Retail aims to serve the evolving needs of consumers through innovative retail formats and technologies, ultimately striving to become the preferred shopping destination for millions of customers across the country.